View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Campaign clicks per purchase 7 8 Assists Per Transaction 6 1% 1% 9 2% 0% 5 4% 4 8% 1 Campaigns considered: 36% 3 16% Direct traffic SEO Brand 2 SEO generic 31% Affiliate network Email PPC brand PPC generics 1 PPC generics 2#A4US8
The sales funnel • If everything is based on clicks • Are you seeing the whole picture? “Internet users interact with 10% of all rich-media ads, compared to the 0.4% they actually click on.” [Source: Eyeblaster, via AOP Digital Landscape Report, June 2010]#A4US8
“To monitor how many sales areinfluenced by a premium blogger”
Post View CUSTOMER SEES CUSTOMER CUSTOMER MAKES A MEDIA ON AFFILIATE VISITS PURCHASE WITHIN AFFILIATE IS PAID SITE MERCHANT SITE COOKIE PERIOD CPA MAIN CHARACTERISTICS: • CPA model • NO Click required • PV cookie period – usually shorter then standard one • PV cookie will not overwrite a click cookie#A4US8
Experiment disclaimers • A little knowledge is a dangerous thing#A4US8
Some people understand “Telecoms purchases tend to be some of the most considered decisions a consumer will make and thus the importance of comparison and content sites along the purchase journey is undeniable. Sometimes with a more considered purchase the last click model can result in these affiliates losing out and by implementing PI for key content affiliates we are able to recognise and better reward an invaluable part of our programme” – Caroline (Head of affiliates @ BT)#A4US8