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Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay
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Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay


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  • 1. Lead Generation: The fastest growing segment in Online Advertising 14 th October 2008
  • 2.
    • A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - more than twice as fast as the online advertising market. Today, the online lead generation segment is valued at $1.3 billion, and is expected to cross $2 billion by 2008.
    • According to the PwC online advertising report 2008, the rapid growth in online advertising is primarily driven by the advertiser demand for ROI focused marketing.
  • 3. Introduction
    • Alain Desmier
    • Head of Corporate Development
    • LeadPoint UK
  • 4. LeadPoint
    • Formed in 2004 in Santa Monica, Los Angeles
    • Founded by Marc Diana (co-founder of
    • and Per Pettersen (founder of Commission Junction)
    • Over 100 professionals in 3 offices worldwide
    • Backed by leading Venture Capitalist Redpoint Ventures
  • 5.
    • UK operation opened in July 2006
    • Based in Soho, Central London
    • Launched by Nick Chapman (former Business Development Director,
    • 12-man team in UK
    • Over 2,000 clients across mortgages, loans, insurance, investments, automotive
    • New verticals planned including: telecoms, business services, health, utilities, education
  • 6. How does Lead Generation work?
    • We believe there is no single best source of prospective customers which is why we work with a number of different partners using a whole range of digital marketing methods:
      • Search engine optimisation
      • Paid search advertising
      • Media buying: banners, skyscrapers, mpus
      • Email marketing
  • 7. How does Lead Generation work?
    • Marketing drives traffic to our partners’ websites
    • Websites focus on consumer experience : content-rich, clear, informative
    • Consumers actively request to be contacted about product/service
  • 8. How does Lead Generation work?
    • Data capture form - posts data into the LeadPoint proprietary online system in real-time
    • Lead matched with buyer and consumer information delivered to buyer in real-time
    • Consumer directed to “Thank You” page informing them who will be contacting them
    • Consumer also receives information via email
    • Consumer facing SecureRights brand enables consumers to opt out of marketplace post submission
  • 9. How it works
    • LeadPoint technology provides real-time validation, filtering and lead delivery
    • Only receive leads which meet pre-defined profiling
    • Custom delivery of leads direct into CRM, dialler, lead management software
    • Real-time reporting suite
    • Monitor spend against budget
    • Buyers can review performance right down to CPA and ROI
  • 10.
    • Nick Chapman
    • Managing Director, LeadPoint UK
    • Guy Morris
    • Head of Business Development, Totally Money
    • Matt Edwards
    • Commercial Director, Fair Investment
    • John Dixon
    • Business Development Manager, Leadbay
    The Panel
  • 11.