Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay
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Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay

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    Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay Presentation Transcript

    • Lead Generation: The fastest growing segment in Online Advertising 14 th October 2008
      • A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - more than twice as fast as the online advertising market. Today, the online lead generation segment is valued at $1.3 billion, and is expected to cross $2 billion by 2008.
      • According to the PwC online advertising report 2008, the rapid growth in online advertising is primarily driven by the advertiser demand for ROI focused marketing.
    • Introduction
      • Alain Desmier
      • Head of Corporate Development
      • LeadPoint UK
    • LeadPoint
      • Formed in 2004 in Santa Monica, Los Angeles
      • Founded by Marc Diana (co-founder of lowermybills.com)
      • and Per Pettersen (founder of Commission Junction)
      • Over 100 professionals in 3 offices worldwide
      • Backed by leading Venture Capitalist Redpoint Ventures
      • UK operation opened in July 2006
      • Based in Soho, Central London
      • Launched by Nick Chapman (former Business Development Director, advertising.com)
      • 12-man team in UK
      • Over 2,000 clients across mortgages, loans, insurance, investments, automotive
      • New verticals planned including: telecoms, business services, health, utilities, education
      LeadPoint
    • How does Lead Generation work?
      • We believe there is no single best source of prospective customers which is why we work with a number of different partners using a whole range of digital marketing methods:
        • Search engine optimisation
        • Paid search advertising
        • Media buying: banners, skyscrapers, mpus
        • Email marketing
    • How does Lead Generation work?
      • Marketing drives traffic to our partners’ websites
      • Websites focus on consumer experience : content-rich, clear, informative
      • Consumers actively request to be contacted about product/service
    • How does Lead Generation work?
      • Data capture form - posts data into the LeadPoint proprietary online system in real-time
      • Lead matched with buyer and consumer information delivered to buyer in real-time
      • Consumer directed to “Thank You” page informing them who will be contacting them
      • Consumer also receives information via email
      • Consumer facing SecureRights brand enables consumers to opt out of marketplace post submission
    • How it works
      • LeadPoint technology provides real-time validation, filtering and lead delivery
      • Only receive leads which meet pre-defined profiling
      • Custom delivery of leads direct into CRM, dialler, lead management software
      • Real-time reporting suite
      • Monitor spend against budget
      • Buyers can review performance right down to CPA and ROI
      • Nick Chapman
      • Managing Director, LeadPoint UK
      • Guy Morris
      • Head of Business Development, Totally Money
      • Matt Edwards
      • Commercial Director, Fair Investment
      • John Dixon
      • Business Development Manager, Leadbay
      The Panel
      • QUESTIONS?