0
Lead Generation:  The fastest growing segment in Online Advertising 14 th  October 2008
<ul><li>A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - mo...
Introduction <ul><li>Alain Desmier </li></ul><ul><li>Head of Corporate Development </li></ul><ul><li>LeadPoint UK </li></ul>
LeadPoint  <ul><li>Formed in 2004 in Santa Monica, Los Angeles </li></ul><ul><li>Founded by Marc Diana (co-founder of lowe...
<ul><li>UK operation opened in July 2006 </li></ul><ul><li>Based in Soho, Central London </li></ul><ul><li>Launched by Nic...
How does Lead Generation work? <ul><li>We believe there is no single best source of prospective customers which is why we ...
How does Lead Generation work? <ul><li>Marketing drives traffic to our partners’ websites </li></ul><ul><li>Websites focus...
How does Lead Generation work? <ul><li>Data capture form - posts data into the LeadPoint proprietary online system in real...
How it works <ul><li>LeadPoint technology provides real-time validation, filtering and lead delivery </li></ul><ul><li>Onl...
<ul><li>Nick Chapman   </li></ul><ul><li>Managing Director,  LeadPoint UK  </li></ul><ul><li>Guy Morris   </li></ul><ul><l...
<ul><li>QUESTIONS? </li></ul>
Upcoming SlideShare
Loading in...5
×

Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay

1,656

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,656
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
66
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Finance Lead Generation - Nick Chapman/LeadPoint, Alain Desmier/LeadPoint, Guy Morris/Totally Money,Matt Edwards/Fair Investment, John Dixon/Leadbay"

  1. 1. Lead Generation: The fastest growing segment in Online Advertising 14 th October 2008
  2. 2. <ul><li>A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - more than twice as fast as the online advertising market. Today, the online lead generation segment is valued at $1.3 billion, and is expected to cross $2 billion by 2008. </li></ul><ul><li>According to the PwC online advertising report 2008, the rapid growth in online advertising is primarily driven by the advertiser demand for ROI focused marketing. </li></ul>
  3. 3. Introduction <ul><li>Alain Desmier </li></ul><ul><li>Head of Corporate Development </li></ul><ul><li>LeadPoint UK </li></ul>
  4. 4. LeadPoint <ul><li>Formed in 2004 in Santa Monica, Los Angeles </li></ul><ul><li>Founded by Marc Diana (co-founder of lowermybills.com) </li></ul><ul><li>and Per Pettersen (founder of Commission Junction) </li></ul><ul><li>Over 100 professionals in 3 offices worldwide </li></ul><ul><li>Backed by leading Venture Capitalist Redpoint Ventures </li></ul>
  5. 5. <ul><li>UK operation opened in July 2006 </li></ul><ul><li>Based in Soho, Central London </li></ul><ul><li>Launched by Nick Chapman (former Business Development Director, advertising.com) </li></ul><ul><li>12-man team in UK </li></ul><ul><li>Over 2,000 clients across mortgages, loans, insurance, investments, automotive </li></ul><ul><li>New verticals planned including: telecoms, business services, health, utilities, education </li></ul>LeadPoint
  6. 6. How does Lead Generation work? <ul><li>We believe there is no single best source of prospective customers which is why we work with a number of different partners using a whole range of digital marketing methods: </li></ul><ul><ul><li>Search engine optimisation </li></ul></ul><ul><ul><li>Paid search advertising </li></ul></ul><ul><ul><li>Media buying: banners, skyscrapers, mpus </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul>
  7. 7. How does Lead Generation work? <ul><li>Marketing drives traffic to our partners’ websites </li></ul><ul><li>Websites focus on consumer experience : content-rich, clear, informative </li></ul><ul><li>Consumers actively request to be contacted about product/service </li></ul>
  8. 8. How does Lead Generation work? <ul><li>Data capture form - posts data into the LeadPoint proprietary online system in real-time </li></ul><ul><li>Lead matched with buyer and consumer information delivered to buyer in real-time </li></ul><ul><li>Consumer directed to “Thank You” page informing them who will be contacting them </li></ul><ul><li>Consumer also receives information via email </li></ul><ul><li>Consumer facing SecureRights brand enables consumers to opt out of marketplace post submission </li></ul>
  9. 9. How it works <ul><li>LeadPoint technology provides real-time validation, filtering and lead delivery </li></ul><ul><li>Only receive leads which meet pre-defined profiling </li></ul><ul><li>Custom delivery of leads direct into CRM, dialler, lead management software </li></ul><ul><li>Real-time reporting suite </li></ul><ul><li>Monitor spend against budget </li></ul><ul><li>Buyers can review performance right down to CPA and ROI </li></ul>
  10. 10. <ul><li>Nick Chapman </li></ul><ul><li>Managing Director, LeadPoint UK </li></ul><ul><li>Guy Morris </li></ul><ul><li>Head of Business Development, Totally Money </li></ul><ul><li>Matt Edwards </li></ul><ul><li>Commercial Director, Fair Investment </li></ul><ul><li>John Dixon </li></ul><ul><li>Business Development Manager, Leadbay </li></ul>The Panel
  11. 11. <ul><li>QUESTIONS? </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×