Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
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Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples






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Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples Presentation Transcript

  • Facebook, Twitter & Blogging: Secrets for More Followers More Traffic & More $$$
    Tweet it up! #a4uexpo
    Retweet, Comment, Share – LIVE!
    Dave Cupples
  • While in School in Australia age 15 in 1999 …
  • From University Assignment to Multi-Million dollar online store …
  • Low hanging fruit and Gaps in the Market
    Tactically choose what people are demanding, not just blindly creating content
    Invest your time, money, resources on the best opportunities -> the low hanging fruit
    Pick the GAPS in the market:
    ↑More Searches/Demand
    ↓Less Competition/Websites
  • SeoQuake for Firefox (Free)
    Tells PR, Alexa Ranking, Backlinks, Domain age
  • SeoQuake tells you how hard it will be to get on Page #1 in Google …
  • Keyword Research Tools
    will help you find
    gaps in the market …
    • Keyword Elite- http://fcow.co/KE
    • SEOSpyGlass– http://fcow.co/SG
  • Wordtracker - http://fcow.co/WT
  • Scrape Google Suggest
  • Übersuggest
  • Don’t just blindly create backlinks …
    Spy on your competitors and find their most influential backlinks
  • Yahoo! Site Explorer
  • Open Site Explorer - http://fcow.co/OS
  • Spy on competitors and find their best / most shared content
    PostRank Topics - Free http://fcow/co/PR
  • Question & Answer Sites
    Yahoo! Answers - http://fcow.co/YA
  • LinkedIn Answers - http://fcow.co/LA
    • Quora.com -> Social Q & A site for influencers who will share and retweet
  • Hidden Goldmines
    • Fiverr.com -> Social Marketing
  • How to build twitter followers from your competitors
    • automatically follow all the followers of another user (or by keyword)
    • Safe guidelines:
    • < 200 follows a day
    • < 100 unfollows a day
    • Wait 3 days before unfollowing
    Best Tool -> Tweet Adderhttp://fcow.co/TA
  • e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
  • Facebook Ads – Which Factors make the most difference:
    Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
  • Millward Brown Google Image Ads study
    1000 men and 1000 women
    Shown 5000 random image ads
    > 10 million clicks
    Cleavage – 75%
    Recognizable Brands – 10%
    Images Blended with content of website - 10%
    Everything Else – 5%
  • Shoemoney’s Facebook Ad Board Click Thru Experiment
    Made Ad Boards of actual Facebook ads, people asked to click
    Over 1 million total clicks
    Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT
    Source:Shoemoney.com 2010http://fcow.co/SM
  • 61% of all clicks
  • 71% of all clicks on the page
  • Even when foreign language text was used and presented to US English audience …
    • Takeaway here is IMAGE makes by far the most difference
  • Types of Facebook Ads / Images which work best
    Photos of people consistently outperform logos -> Facebook themselves also say this
    Attractive women with big “personality”…
    Pictures illustrating the result / desire
    Ads which “blend” in with the look and feel of Facebook e.g. Dating ads ->“Browse my pics (42)”
    Image Source:Shoemoney.comhttp://fcow.co/SM
  • Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com
    Image Source:aimclear.com
  • How to steal competitors customer information to laser target Facebook Ads
    Aged 35-50+
    High Income
    College / Grad School
  • How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
    BEFORE clicking LIKE
    AFTER clicking LIKE
  • Free app - Static HTML: iframe tabs
    Tutorial -> http://fcow.co/IF
    iFrameEngine free iFrame reveal tab - http://fcow.co/HU
  • The Real Money from online Business is REPEAT Customers
    It is far cheaper to market to an existing customerthan to a
    new customer
  • First time customers
    Questions, Scammers, Timewasters,
    Hassles … NO TRUST
    Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
  • Repeat customers = Trust, Rapport, Relationship
    The value in a “business” is your list of people and the relationship you have with those people
  • If you send traffic straight to an affiliate offer -> you are leaving money on the table
    Capture lead via Email / Facebook -> market to them many times over
    Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy
    Good affiliate offers reflect lifetime customer value / ongoing commissions
  • $40 comm for $19.95 sale (200%)
    Possible by marketing on the back end -> selling many times over to existing customers
    Dating Tips Newsletter > 1 million subscribers
    Over $30 million sales per year
  • Spreets.com.au10 months = $40 million
  • Customer just placed their 89th order … their #1 customer has 246 Orders
  • Mint.com / Strongmail case study
    Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks
  • A – Competition to Win iPod Nano
    B – No incentive (control group)
    C – Beta access to exclusive features
    Source:strongmail.com - http://fcow.co/ST
  • How to supercharge email opt-ins
    You MUST give an incentive -> free eBook or video or digital content
    Email subscribe form BIG, BOLD, TOP RIGHT
    THIS is the business asset you are building!
  • Pop it up and force them to make a decision -> increases signups by 500%
    PopupDomination -> http://fcow.co/PD
  • PLR Products (ebooks/videos)
    Warrior Forum – http://fcow.co/WF
    Master Resale Rights – http://fcow.co/MR
  • Automatic Sharing by Users to Social Media – WP Plugins
    Sexy Bookmarks - http://fcow.co/SB
  • Sharebar - http://fcow.co/SH
  • Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog
    CSV Pig (has Free Version) - http://fcow.co/CP
  • WP Robot - http://fcow.co/WP
    Create autoblogs from Amazon feeds, Clickbank, Youtube, Yahoo Answers -> translate / rewrite
  • Scheduling Facebook/Twitter Updates
    Tweetdeck (Free) - http://fcow.co/TD
    Great for twitter, schedule posts to multiple accounts, auto link shortening
  • Hootsuite (Best) http://fcow.co/HS
    Upload scheduled posts from Excel / CSV file
    Full Facebook links with image preview
  • Syndicating Content from Blog / RSS to Twitter
  • Syndicating Content from Blog / RSS to Facebook
    NetworkedBlogs - http://fcow.co/NB
    Step 2 - Syndication
    Step 1- Register a Blog
  • Automatically Syndicating your Content to Other Websites
    Zemanta – Firefox Add-on http://fcow.co/ZE
  • Automatically Submit to Multiple Article Directories & Blogs
    IM WishList Article Submitter- http://fcow.co/IM
    Free -> submit to 85 article directories
    Article Ranks - http://fcow.com/AR
    Free option -> drip feed spun / unique versions of articles to topic themed sites & blogs
  • How Social Media is changing the web
    Your audience now has an audience
  • Strategic Partnerships
    Find influencers with same target market
    Leverage off other databases
    Reciprocal email blasts
    Sharing on Facebook / retweeting on Twitter
    Start partnering with similar size and work up
    Interviews, Testimonials, Reviews, Comments
    • FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio
  • How Facebook and Social Media differ from Search Marketing
    Facebook says “find users before they search”
    Earlier stage of sales funnel
    Different approach -> more “soft” sell
    Give value first and create desire
    Not “hunting” but more like “fishing”
  • Social Media Fans are a lot like women …
  • Case Study – Aquabumps.com
    Started by an Australian surfer who posted
    photographs of Bondi Beach every morning …
  • Started emailing a few mates to cheer them up at the office …
  • Give value first, build up desire, credibility and trust, and the $$$ will follow
  • Keep in Touch
    Slides, Links, Tutorials on my blog:
    @FatCowBusiness, @DaveCupples