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Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
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Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

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  1. Facebook, Twitter & Blogging: Secrets for More Followers More Traffic & More $$$<br />Tweet it up! #a4uexpo<br />Retweet, Comment, Share – LIVE!<br />Dave Cupples<br />FatCowBusiness.com<br />@FatCowBusiness<br />Facebook.com/FatCowBusiness<br />
  2. While in School in Australia age 15 in 1999 … <br />Image:onechickennugget.wordpress.com<br />
  3. From University Assignment to Multi-Million dollar online store …<br />Image:travelhouseuk.co.uk<br />
  4. Low hanging fruit and Gaps in the Market<br />Tactically choose what people are demanding, not just blindly creating content<br />Invest your time, money, resources on the best opportunities -> the low hanging fruit<br />Pick the GAPS in the market:<br />↑More Searches/Demand <br />↓Less Competition/Websites<br />Image:marspec.com<br />
  5. SeoQuake for Firefox (Free)<br />http://fcow.co/SQ<br />Tells PR, Alexa Ranking, Backlinks, Domain age<br />
  6. SeoQuake tells you how hard it will be to get on Page #1 in Google …<br />
  7. Keyword Research Tools<br />will help you find <br />gaps in the market …<br /><ul><li>Keyword Elite- http://fcow.co/KE
  8. SEOSpyGlass– http://fcow.co/SG</li></li></ul><li>Wordtracker - http://fcow.co/WT<br />
  9. Scrape Google Suggest<br />
  10. Übersuggest<br />http://fcow.co/US<br />
  11. Don’t just blindly create backlinks …<br />Spy on your competitors and find their most influential backlinks<br />Image:edoyo.co.tv<br />
  12. Yahoo! Site Explorer<br />http://fcow.co/YS<br />
  13. Open Site Explorer - http://fcow.co/OS<br />
  14. Spy on competitors and find their best / most shared content<br />PostRank Topics - Free http://fcow/co/PR<br />
  15. Question & Answer Sites<br />Yahoo! Answers - http://fcow.co/YA<br />
  16. LinkedIn Answers - http://fcow.co/LA<br />
  17. <ul><li>Quora.com -> Social Q & A site for influencers who will share and retweet</li></li></ul><li>Hidden Goldmines<br /><ul><li>Fiverr.com -> Social Marketing</li></li></ul><li>How to build twitter followers from your competitors<br /><ul><li>automatically follow all the followers of another user (or by keyword)
  18. Safe guidelines:
  19. < 200 follows a day
  20. < 100 unfollows a day
  21. Wait 3 days before unfollowing</li></ul>Best Tool -> Tweet Adderhttp://fcow.co/TA<br />
  22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig<br />
  23. Facebook Ads – Which Factors make the most difference:<br />Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM<br />
  24. Millward Brown Google Image Ads study<br />1000 men and 1000 women<br />Shown 5000 random image ads<br />> 10 million clicks<br />Results:<br />Cleavage – 75%<br />Recognizable Brands – 10%<br />Images Blended with content of website - 10%<br />Everything Else – 5%<br />Source:http://fcow.co/SM<br />
  25. Shoemoney’s Facebook Ad Board Click Thru Experiment<br />Made Ad Boards of actual Facebook ads, people asked to click<br />Over 1 million total clicks<br />Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT<br />Source:Shoemoney.com 2010http://fcow.co/SM<br />
  26. 61% of all clicks<br />
  27. 71% of all clicks on the page<br />
  28. Even when foreign language text was used and presented to US English audience …<br />47%<br />58%<br />49%<br /><ul><li>Takeaway here is IMAGE makes by far the most difference</li></li></ul><li>Types of Facebook Ads / Images which work best<br />Photos of people consistently outperform logos -> Facebook themselves also say this<br />Attractive women with big “personality”…<br />Pictures illustrating the result / desire<br />Ads which “blend” in with the look and feel of Facebook e.g. Dating ads ->“Browse my pics (42)”<br />Image Source:Shoemoney.comhttp://fcow.co/SM<br />
  29. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com<br />Image Source:aimclear.com<br />
  30. How to steal competitors customer information to laser target Facebook Ads<br />Female<br />Aged 35-50+<br />High Income<br />College / Grad School<br />LIKES<br />QuantCast.com<br />
  31. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab<br />BEFORE clicking LIKE<br />AFTER clicking LIKE<br />
  32. Free app - Static HTML: iframe tabs<br />Tutorial -> http://fcow.co/IF<br />iFrameEngine free iFrame reveal tab - http://fcow.co/HU<br />
  33. The Real Money from online Business is REPEAT Customers<br />It is far cheaper to market to an existing customerthan to a <br />new customer<br />Image:simpsoncrazy.com<br />
  34. First time customers<br />Questions, Scammers, Timewasters, <br />Hassles … NO TRUST<br />Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com<br />
  35. Repeat customers = Trust, Rapport, Relationship<br />The value in a “business” is your list of people and the relationship you have with those people<br />Image:merchantstand.com<br />
  36. If you send traffic straight to an affiliate offer -> you are leaving money on the table<br />Capture lead via Email / Facebook -> market to them many times over<br />Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy<br />Good affiliate offers reflect lifetime customer value / ongoing commissions<br />Image:forbes.com<br />
  37. $40 comm for $19.95 sale (200%)<br />Possible by marketing on the back end -> selling many times over to existing customers<br />Dating Tips Newsletter > 1 million subscribers<br />Over $30 million sales per year<br />http://fcow.co/DD<br />
  38. Spreets.com.au10 months = $40 million<br />
  39. Customer just placed their 89th order … their #1 customer has 246 Orders<br />
  40. Mint.com / Strongmail case study <br />Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks<br />
  41. A – Competition to Win iPod Nano<br />B – No incentive (control group)<br />C – Beta access to exclusive features<br />Source:strongmail.com - http://fcow.co/ST<br />
  42. How to supercharge email opt-ins <br />You MUST give an incentive -> free eBook or video or digital content<br />Email subscribe form BIG, BOLD, TOP RIGHT<br />THIS is the business asset you are building!<br />Screenshot:jonathanvolk.com<br />
  43. Pop it up and force them to make a decision -> increases signups by 500%<br />PopupDomination -> http://fcow.co/PD<br />Screenshot:johnchow.com<br />
  44. PLR Products (ebooks/videos)<br />Warrior Forum – http://fcow.co/WF<br />Master Resale Rights – http://fcow.co/MR<br />
  45. Automatic Sharing by Users to Social Media – WP Plugins<br />Sexy Bookmarks - http://fcow.co/SB<br />
  46. Sharebar - http://fcow.co/SH<br />
  47. Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog<br />CSV Pig (has Free Version) - http://fcow.co/CP<br />
  48. WP Robot - http://fcow.co/WP<br />Create autoblogs from Amazon feeds, Clickbank, Youtube, Yahoo Answers -> translate / rewrite<br />
  49. Scheduling Facebook/Twitter Updates<br />Tweetdeck (Free) - http://fcow.co/TD<br />Great for twitter, schedule posts to multiple accounts, auto link shortening<br />
  50. Hootsuite (Best) http://fcow.co/HS<br />Upload scheduled posts from Excel / CSV file <br />Full Facebook links with image preview<br />
  51. Syndicating Content from Blog / RSS to Twitter<br />Twitterfeed.com<br />
  52. Syndicating Content from Blog / RSS to Facebook<br />NetworkedBlogs - http://fcow.co/NB<br />Step 2 - Syndication<br />Step 1- Register a Blog<br />
  53. Automatically Syndicating your Content to Other Websites<br />Zemanta – Firefox Add-on http://fcow.co/ZE<br />SEOLinkVine.com<br />
  54. Automatically Submit to Multiple Article Directories & Blogs<br />IM WishList Article Submitter- http://fcow.co/IM<br />Free -> submit to 85 article directories<br />Article Ranks - http://fcow.com/AR<br />Free option -> drip feed spun / unique versions of articles to topic themed sites & blogs<br />
  55. How Social Media is changing the web<br />Your audience now has an audience<br />Image:venturebeat.com<br />
  56. Strategic Partnerships<br />Find influencers with same target market<br />Leverage off other databases<br />Reciprocal email blasts<br />Sharing on Facebook / retweeting on Twitter<br />Start partnering with similar size and work up<br />Interviews, Testimonials, Reviews, Comments<br />Image:totalmerchant.net<br />
  57. <ul><li>FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio</li></li></ul><li>How Facebook and Social Media differ from Search Marketing<br />Facebook says “find users before they search” <br />Earlier stage of sales funnel<br />Different approach -> more “soft” sell<br />Give value first and create desire <br />Not “hunting” but more like “fishing”<br />Image:designdamage.com<br />
  58. Social Media Fans are a lot like women …<br />
  59. Case Study – Aquabumps.com<br />Started by an Australian surfer who posted<br />photographs of Bondi Beach every morning …<br />
  60. Started emailing a few mates to cheer them up at the office …<br />
  61. Give value first, build up desire, credibility and trust, and the $$$ will follow<br />
  62. Keep in Touch<br />Slides, Links, Tutorials on my blog:<br />http://FatCowBusiness.com/a4u<br />Facebook.com/FatCowBusiness<br />@FatCowBusiness, @DaveCupples<br />Dave@FatCowBusiness.com<br />

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