Engaging Facebook through EDGErank, Content and Killer Apps
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Engaging Facebook through EDGErank, Content and Killer Apps

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Engaging Facebook through EDGErank, Content and Killer Apps Engaging Facebook through EDGErank, Content and Killer Apps Presentation Transcript

  • Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com
  • @currybet
  • Launched in September 2011 @currybet
  • Read, watch and listen Guardian content in Facebook @currybet
  • An opt-in way of consuming Guardian content @currybet
  • People were very vocal about it @currybet
  • Very vocal indeed @currybet
  • Why design it like that? @currybet
  • Had one metric in mind... @currybet
  • ...but actually shifted this one @currybet
  • It was an experiment @currybet
  • Any page was potentially a viral landing page @currybet
  • It spawned new conversations around old content @currybet
  • And presented a new revenue opportunity @currybet
  • I was making a weekly dashboard. That upset some people. @currybet
  • YouTube clips aren’t journalism @currybet
  • But neither are TV listings @currybet
  • A young, male audience primed to distribute @currybet
  • Facebook referrals briefly eclipsed Google @currybet
  • And then everybody said they “collapsed” @currybet
  • Any graph that starts from a high peak... @currybet
  • But “Reads” are not prominent anymore @currybet
  • The Guardian added “Agree / Disagree” @currybet
  • Unfavourably compared to the “Right / Wrong” table @currybet
  • Some actions speak louder @currybet
  • The water carrier @currybet
  • If I could turn back time... @currybet
  • Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com