Your SlideShare is downloading. ×
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Engaging Facebook through EDGErank, Content and Killer Apps

456

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com
  • 2. @currybet
  • 3. Launched in September 2011 @currybet
  • 4. Read, watch and listen Guardian content in Facebook @currybet
  • 5. An opt-in way of consuming Guardian content @currybet
  • 6. People were very vocal about it @currybet
  • 7. Very vocal indeed @currybet
  • 8. Why design it like that? @currybet
  • 9. Had one metric in mind... @currybet
  • 10. ...but actually shifted this one @currybet
  • 11. It was an experiment @currybet
  • 12. Any page was potentially a viral landing page @currybet
  • 13. It spawned new conversations around old content @currybet
  • 14. And presented a new revenue opportunity @currybet
  • 15. I was making a weekly dashboard. That upset some people. @currybet
  • 16. YouTube clips aren’t journalism @currybet
  • 17. But neither are TV listings @currybet
  • 18. A young, male audience primed to distribute @currybet
  • 19. Facebook referrals briefly eclipsed Google @currybet
  • 20. And then everybody said they “collapsed” @currybet
  • 21. Any graph that starts from a high peak... @currybet
  • 22. But “Reads” are not prominent anymore @currybet
  • 23. The Guardian added “Agree / Disagree” @currybet
  • 24. Unfavourably compared to the “Right / Wrong” table @currybet
  • 25. Some actions speak louder @currybet
  • 26. The water carrier @currybet
  • 27. If I could turn back time... @currybet
  • 28. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com

×