Engaging Facebook through EDGErank, Content and Killer Apps

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  • 1. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com
  • 2. @currybet
  • 3. Launched in September 2011 @currybet
  • 4. Read, watch and listen Guardian content in Facebook @currybet
  • 5. An opt-in way of consuming Guardian content @currybet
  • 6. People were very vocal about it @currybet
  • 7. Very vocal indeed @currybet
  • 8. Why design it like that? @currybet
  • 9. Had one metric in mind... @currybet
  • 10. ...but actually shifted this one @currybet
  • 11. It was an experiment @currybet
  • 12. Any page was potentially a viral landing page @currybet
  • 13. It spawned new conversations around old content @currybet
  • 14. And presented a new revenue opportunity @currybet
  • 15. I was making a weekly dashboard. That upset some people. @currybet
  • 16. YouTube clips aren’t journalism @currybet
  • 17. But neither are TV listings @currybet
  • 18. A young, male audience primed to distribute @currybet
  • 19. Facebook referrals briefly eclipsed Google @currybet
  • 20. And then everybody said they “collapsed” @currybet
  • 21. Any graph that starts from a high peak... @currybet
  • 22. But “Reads” are not prominent anymore @currybet
  • 23. The Guardian added “Agree / Disagree” @currybet
  • 24. Unfavourably compared to the “Right / Wrong” table @currybet
  • 25. Some actions speak louder @currybet
  • 26. The water carrier @currybet
  • 27. If I could turn back time... @currybet
  • 28. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com