Engaging Facebook through EDGErank, Content and Killer Apps

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Engaging Facebook through EDGErank, Content and Killer Apps

  1. 1. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com
  2. 2. @currybet
  3. 3. Launched in September 2011 @currybet
  4. 4. Read, watch and listen Guardian content in Facebook @currybet
  5. 5. An opt-in way of consuming Guardian content @currybet
  6. 6. People were very vocal about it @currybet
  7. 7. Very vocal indeed @currybet
  8. 8. Why design it like that? @currybet
  9. 9. Had one metric in mind... @currybet
  10. 10. ...but actually shifted this one @currybet
  11. 11. It was an experiment @currybet
  12. 12. Any page was potentially a viral landing page @currybet
  13. 13. It spawned new conversations around old content @currybet
  14. 14. And presented a new revenue opportunity @currybet
  15. 15. I was making a weekly dashboard. That upset some people. @currybet
  16. 16. YouTube clips aren’t journalism @currybet
  17. 17. But neither are TV listings @currybet
  18. 18. A young, male audience primed to distribute @currybet
  19. 19. Facebook referrals briefly eclipsed Google @currybet
  20. 20. And then everybody said they “collapsed” @currybet
  21. 21. Any graph that starts from a high peak... @currybet
  22. 22. But “Reads” are not prominent anymore @currybet
  23. 23. The Guardian added “Agree / Disagree” @currybet
  24. 24. Unfavourably compared to the “Right / Wrong” table @currybet
  25. 25. Some actions speak louder @currybet
  26. 26. The water carrier @currybet
  27. 27. If I could turn back time... @currybet
  28. 28. Facebook social readers - a case studyMartin BelamOctober 2012@currybetfacebook.com/currybet emblem-digital.com
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