Don't Mess up your Content –
How Creative Content Increases ROI



             Hannah Swift
     Existem Affiliate Manage...
Topics Covered
•   Introduction
•   Writing Techniques
•   Sales Techniques
•   Psychology
•   Be Creative
•   Testing
•  ...
Introduction - Content
• content1
• /kntent/
• • adjective in a state of peaceful happiness or satisfaction.
• • verb 1 sa...
Introduction
• content2
• /kontent/
• • noun 1 (contents) the things that are
  contained in something.
• — ORIGIN Latin c...
Writing Techniques
•   Who?
•   What?
•   When?
•   Where?
•   Why?
•   How?
Writing Techniques - Example
                  Who?
                  What?
                  When?
                  Wher...
Writing Techniques - Structure
•   Introduction
•   Hook
•   Description
•   Tension
•   Explanation
•   Conclusion
Writing Techniques

        •   Introduction
        •   Hook
        •   Description
        •   Tension
        •   Expl...
Writing Techniques
•   Langwige and Spelinggs
•   1st Person - Personalised/Review
•   3rd Person - Descriptive
•   Know y...
Sales Techniques
•   AIDA (S)
•   Attention – Attract them
•   Interest - advantages, benefits
•   Desire – They want it
•...
Sales Techniques
•   Open
•   Confidence in the product
•   Ask questions
•   Objection Handling
•   Closing
•   Know your...
Psychology
•   Understand Your Customer
•   Who are they?
•   What are they wanting to buy?
•   When are they going to use...
Psychology
•   What makes people buy?
•   Price
•   Quality
•   Celebrity
•   Reviews
•   Descriptions
•   Multi Use Item
...
Psychology
•   Celebrities!
•   Desire to be rich and famous
•   Associate brands and products
•   Uplift in sales from ce...
Psychology
•   Motorola Pink RAZR
•   Photo Taken With Celeb.
•   Instant Sales Uplift
•   Content
•   Images
•   Niche Si...
Psychology – Product Placement
                    • Association
                    • Influence on
                      ...
Psychology
• The moon crosses the sun meaning change is
  coming. Seeing old friends will give you
  courage to do more. T...
Psychology
•   Horoscopes
•   General
•   Specific To One Person
•   Use Daily Life – Weather, Job, Seasons,
•   Gives Hope
Psychology
•                             • Questions?
    YOU/YOUR
•   Absolutely amazing
•                             •
...
Get Creative
•   One Man’s Meat Is Another Man’s Poison
•   Get Excited!
•   Value For Money – Multi use items
•   Long Ta...
Get Creative

                                 •   Ergonomic
•   A Pen Is Not Just A Pen...
                              ...
Get Creative
•   Carry A Notepad
•   Use What’s Going On Around You
•   Social Media – Facebook, Twitter, Myspace
•   TV, ...
Get Creative
Get Creative
Who
What
When
Where
Why
How

AIDA

Key Words
Testing
•   Trial And Error
•   Compare Content
•   Test different writing styles
•   Test sales and psychology
•   Change...
Conclusion
• Writing Techniques
• Sales Techniques
• Psychology
• Creative Ideas
• Testing
• Knowledge –
  Customer, Site,...
Any Questions?
                   Contact
                Hannah Swift
        Existem Affiliate Management
        http:/...
Don't Mess up your Content - How Creative Content Increases ROI
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Don't Mess up your Content - How Creative Content Increases ROI

  1. 1. Don't Mess up your Content – How Creative Content Increases ROI Hannah Swift Existem Affiliate Management
  2. 2. Topics Covered • Introduction • Writing Techniques • Sales Techniques • Psychology • Be Creative • Testing • Conclusion
  3. 3. Introduction - Content • content1 • /kntent/ • • adjective in a state of peaceful happiness or satisfaction. • • verb 1 satisfy; please. 2 (content oneself with) accept (something) as adequate despite wanting something more or better. • • noun 1 a state of happiness or satisfaction. 2 a member of the British House of Lords who votes for a motion. • — PHRASES to one’s heart’s content to the full extent of one’s desires. • — DERIVATIVES contentment noun. • — ORIGIN Latin contentus ‘satisfied’, from tenere ‘to hold’.
  4. 4. Introduction • content2 • /kontent/ • • noun 1 (contents) the things that are contained in something. • — ORIGIN Latin contentum ‘thing contained’. • All Types Of Affiliate/Merchant
  5. 5. Writing Techniques • Who? • What? • When? • Where? • Why? • How?
  6. 6. Writing Techniques - Example Who? What? When? Where? Why? How?
  7. 7. Writing Techniques - Structure • Introduction • Hook • Description • Tension • Explanation • Conclusion
  8. 8. Writing Techniques • Introduction • Hook • Description • Tension • Explanation • Conclusion
  9. 9. Writing Techniques • Langwige and Spelinggs • 1st Person - Personalised/Review • 3rd Person - Descriptive • Know your site and yourself • Slang • Txt spk innit janner, iz u gettin dis wat I iz sayin bruv? Dat ting iz gr8 n he iz well buff n tonk ya get me?
  10. 10. Sales Techniques • AIDA (S) • Attention – Attract them • Interest - advantages, benefits • Desire – They want it • Action – Lead them to buy • Satisfaction – Referrals and Repeats
  11. 11. Sales Techniques • Open • Confidence in the product • Ask questions • Objection Handling • Closing • Know your customer
  12. 12. Psychology • Understand Your Customer • Who are they? • What are they wanting to buy? • When are they going to use it? • Where are they now? • Why should they buy it? • How can you use psychology?
  13. 13. Psychology • What makes people buy? • Price • Quality • Celebrity • Reviews • Descriptions • Multi Use Item • Getting Their Money’s Worth
  14. 14. Psychology • Celebrities! • Desire to be rich and famous • Associate brands and products • Uplift in sales from celeb endorsed products • We like gossip
  15. 15. Psychology • Motorola Pink RAZR • Photo Taken With Celeb. • Instant Sales Uplift • Content • Images • Niche Sites – incremental £ • Desire
  16. 16. Psychology – Product Placement • Association • Influence on buying • Timely Content • References
  17. 17. Psychology • The moon crosses the sun meaning change is coming. Seeing old friends will give you courage to do more. The sun brings with it fresh thoughts on your personal life, act on them wisely. The time is now to make decisions. Your partner is looking to you for advice. Single? Find love abroad in an unexpected place. Something or someone will make you think again. The letter ‘E’ proves profitable.
  18. 18. Psychology • Horoscopes • General • Specific To One Person • Use Daily Life – Weather, Job, Seasons, • Gives Hope
  19. 19. Psychology • • Questions? YOU/YOUR • Absolutely amazing • • bargain Buy Now • • discount Find Out More • • exciting Be the First • • exclusive Get Yours Here • • Free Save Money Here • • Incredible Limited Offer, Today Only • • Latest Add to basket • sensational • • Lead them to the cart superior • ultimate
  20. 20. Get Creative • One Man’s Meat Is Another Man’s Poison • Get Excited! • Value For Money – Multi use items • Long Tail Customers • Have fun!!! • Happy Writing=Happy Customers=Happy Bank! • Go wild!
  21. 21. Get Creative • Ergonomic • A Pen Is Not Just A Pen... • Used To Write History • Letter opener • Competitions • Missile • NASA • Cat Toy • Pen/Pencil Combo • Decoration • Parker Pen/Bic • Seasonal • Irritant • Multi Coloured Ink
  22. 22. Get Creative • Carry A Notepad • Use What’s Going On Around You • Social Media – Facebook, Twitter, Myspace • TV, Radio, Print =
  23. 23. Get Creative
  24. 24. Get Creative Who What When Where Why How AIDA Key Words
  25. 25. Testing • Trial And Error • Compare Content • Test different writing styles • Test sales and psychology • Change your style • Click Ref/Tracking Solutions • Don’t be afraid!
  26. 26. Conclusion • Writing Techniques • Sales Techniques • Psychology • Creative Ideas • Testing • Knowledge – Customer, Site, Product, Merchant, Affiliate. • Timely/Relevant Content • Not just for Google! • Have fun!
  27. 27. Any Questions? Contact Hannah Swift Existem Affiliate Management http://www.existem-am.com Hannah@Existem-am.com 01752 762119 Don’t forget to fill out the feedback form!!!

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