Don't Mess up your Content –
How Creative Content Increases ROI
Hannah Swift
Existem Affiliate Management

Topics Covered
• Introduction
• Writing Techniques
• Sales Techniques
• Psychology
• Be Creative
• Testing
• Conclusion

Introduction - Content
• content1
• /kntent/
• • adjective in a state of peaceful happiness or satisfaction.
• • verb 1 satisfy; please. 2 (content oneself with) accept
(something) as adequate despite wanting something more
or better.
• • noun 1 a state of happiness or satisfaction. 2 a member
of the British House of Lords who votes for a motion.
• — PHRASES to one’s heart’s content to the full extent of
one’s desires.
• — DERIVATIVES contentment noun.
• — ORIGIN Latin contentus ‘satisfied’, from tenere ‘to hold’.

Introduction
• content2
• /kontent/
• • noun 1 (contents) the things that are
contained in something.
• — ORIGIN Latin contentum ‘thing contained’.
• All Types Of Affiliate/Merchant

Writing Techniques
• Who?
• What?
• When?
• Where?
• Why?
• How?

Writing Techniques - Example
Who?
What?
When?
Where?
Why?
How?

Writing Techniques - Structure
• Introduction
• Hook
• Description
• Tension
• Explanation
• Conclusion

Writing Techniques
• Introduction
• Hook
• Description
• Tension
• Explanation
• Conclusion

Writing Techniques
• Langwige and Spelinggs
• 1st Person - Personalised/Review
• 3rd Person - Descriptive
• Know your site and yourself
• Slang
• Txt spk innit janner, iz u gettin dis wat I iz sayin
bruv? Dat ting iz gr8 n he iz well buff n tonk ya
get me?

Sales Techniques
• AIDA (S)
• Attention – Attract them
• Interest - advantages, benefits
• Desire – They want it
• Action – Lead them to buy
• Satisfaction – Referrals and Repeats

Sales Techniques
• Open
• Confidence in the product
• Ask questions
• Objection Handling
• Closing
• Know your customer

Psychology
• Understand Your Customer
• Who are they?
• What are they wanting to buy?
• When are they going to use it?
• Where are they now?
• Why should they buy it?
• How can you use psychology?

Psychology
• What makes people buy?
• Price
• Quality
• Celebrity
• Reviews
• Descriptions
• Multi Use Item
• Getting Their Money’s Worth

Psychology
• Celebrities!
• Desire to be rich and famous
• Associate brands and products
• Uplift in sales from celeb endorsed products
• We like gossip

Psychology
• Motorola Pink RAZR
• Photo Taken With Celeb.
• Instant Sales Uplift
• Content
• Images
• Niche Sites – incremental £
• Desire

Psychology – Product Placement
• Association
• Influence on
buying
• Timely Content
• References

Psychology
• The moon crosses the sun meaning change is
coming. Seeing old friends will give you
courage to do more. The sun brings with it
fresh thoughts on your personal life, act on
them wisely. The time is now to make
decisions. Your partner is looking to you for
advice. Single? Find love abroad in an
unexpected place. Something or someone will
make you think again. The letter ‘E’ proves
profitable.

Psychology
• Horoscopes
• General
• Specific To One Person
• Use Daily Life – Weather, Job, Seasons,
• Gives Hope

Psychology
• • Questions?
YOU/YOUR
• Absolutely amazing
• •
bargain Buy Now
• •
discount Find Out More
• •
exciting Be the First
• •
exclusive Get Yours Here
• •
Free Save Money Here
• •
Incredible Limited Offer, Today Only
• •
Latest Add to basket
• sensational
• • Lead them to the cart
superior
• ultimate

Get Creative
• One Man’s Meat Is Another Man’s Poison
• Get Excited!
• Value For Money – Multi use items
• Long Tail Customers
• Have fun!!!
• Happy Writing=Happy Customers=Happy Bank!
• Go wild!

Get Creative
• Ergonomic
• A Pen Is Not Just A Pen...
• Used To Write History
• Letter opener
• Competitions
• Missile
• NASA
• Cat Toy
• Pen/Pencil Combo
• Decoration
• Parker Pen/Bic
• Seasonal
• Irritant
• Multi Coloured Ink

Get Creative
• Carry A Notepad
• Use What’s Going On Around You
• Social Media – Facebook, Twitter, Myspace
• TV, Radio, Print
=

Get Creative

Get Creative
Who
What
When
Where
Why
How
AIDA
Key Words

Testing
• Trial And Error
• Compare Content
• Test different writing styles
• Test sales and psychology
• Change your style
• Click Ref/Tracking Solutions
• Don’t be afraid!

Conclusion
• Writing Techniques
• Sales Techniques
• Psychology
• Creative Ideas
• Testing
• Knowledge –
Customer, Site, Product, Merchant, Affiliate.
• Timely/Relevant Content
• Not just for Google!
• Have fun!

Any Questions?
Contact
Hannah Swift
Existem Affiliate Management
http://www.existem-am.com
Hannah@Existem-am.com
01752 762119
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