Developing Profitable APIs - Cian Weersinghe - EBay

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    Developing Profitable APIs - Cian Weersinghe - EBay - Presentation Transcript

    1. the eBay API the big daddy
    2. ten tips to successful API living
      • ‘ooh they have an API’ – it’s just the start
      • Don’t end up having wasted your time knee deep in documentation with nothing to show for it
    3. 1. Get past the first hurdle
      • Get through sign up
      • Track all your logins/tokens
      • Understand any constraints
      • Get basic do’s/don’t
      • Don’t get overwhelmed
    4. 2. Come up with an idea
      • What user pain-point are you trying to solve?
        • W ant a eBay search for just shoes
        • I’d like to have eBay on my PSP
      • What is the new opportunity your idea allows?
        • eBay is time-sensitive so get contextual information to the bidder
        • Surface misspelled listings which are less likely to be found
    5. 3. Decide what you want
      • Do you want content / functionality?
        • FindItems / GetReviewsAndGuides
      • Do you want data / information?
        • GetPopularKWs, ResearchAPI
        • GetDeals, FindPopularItems
    6. 4. Use the data
      • Makes me an expert
        • I have a hobbyist site and I want to expand it
        • Ham radio seems like a good fit (eBay category id 4670)
      • One API call tells you what products ham radio hobbyists shop for
      hallicrafters, yaesu, collins, drake, heathkit, ten-tec, elecraft, hammarlund, dentron, gonset, alinco, ameritron, yagi, vibroplex…??
    7. 5. Understand inputs and outputs inside out
      • Read up the documentation to make sure you know
      • What to put it – what makes up the call
      • What you get out – what XML do you get?
    8. 6. Ask for help
      • Use the forums and support areas
      • Reach out to account managers at eBay by any means.
      • Don’t spend days in documentation
    9. 7. Focus on the integration
      • Best integration are sometimes the simplest
      • Tight integration using your look and feel
      • Make the most of what we give you
      • Trade off effort versus reward constantly
    10. 8.Keep updated
      • API schemas change – despite all hopes otherwise
      • Keep looped in with the developer program for new releases and version control
      • If something breaks – we’ve probably changed something
    11. 9.Don’t worry if you have no skills
      • Got an idea but no idea what to do?
      • Hire someone – rentacoder, your brother etc
      • Make sure they know what you want and how to get it
      • Match the tool to level of experience
        • Editor Kit  RSS  Shopping API
    12. 10. Do something new
      • “ I’ve got this great idea – it’s a google maps and eBay mashup”
      • Be first to market.
      • Exploit new developments with other APIs and technology
        • eBay Translation
        • eBay Twitter alerts
        • eBay Depreciatr

    + a4uexpo Conferencea4uexpo Conference, 2 years ago

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