Developing Profitable Websites
with Mash-ups and APIs
Amo Sokhi, Head of ShopWindow

Agenda
• Background & Terminology
• Advantages to your Business
• Scope within Affiliates
• Case Study : citysearch.com
• Summary

Understanding the Technology

Definitions
• Application Programming Interfaceacross the Internet
data exchange between applications or systems (API)
• Mashup Solution more than one source (typically using APIs)
Combining data from
• Cloud Computing products available through the internet (the cloud)
Accessing services or

Business Case: APIs

Packages vs. Services
Datafeed
Data
Shift in Technology developments
Datafeed
Feed
Datafeed Datafeeds Datafeed API
The ability to work through the Internet (Cloud)
DF
DF
Cost effective way of working

Advantages to Business
General Advantages
• Faster Development
• Maintenance and Development
• Supported Services
• Mashup different services
• Greater Flexibility

Advantages to Business
Affiliate Marketing
• What makes your application unique
• Develop portfolio of sites quicker
• Automated, regular updates
• Data Integrity
• Enhancement
• Enrichment

Scope within Affiliates
• Developing demands of demand, speed of service
interaction, information on todays user
• On going requirement of innovation
banners and links, content units, datafeeds, APIs
• Shorter Development lifecycles delivering hoc basis ROI
Less resource, less planning, beter ability to work on ad higher

Mashup Case study
CitySearch.com

CitySearch Mashup
Overview
Similar to view london, citysearch.com offers users
info on restaurants, hotels, nightlife, shopping and
services in US cities
Purposecomprehensive map facility that
To provide a
Plots a users interests in a clear, meaningful
way, which bolts onto the current website

Summary
Transition from Packages to Services has led to
abundance of services through the Internet
Innovation must be high consideration to meet needs
of today's user
Mashups offer innovation; allowing you to focus on
core business strategies.

Common APIs

Thank you