Developing Profitable APIs - Amarath Sokhi - ShopWindow

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Developing Profitable APIs - Amarath Sokhi - ShopWindow

  1. 1. Developing Profitable Websites with Mash-ups and APIs Amo Sokhi, Head of ShopWindow
  2. 2. Agenda • Background & Terminology • Advantages to your Business • Scope within Affiliates • Case Study : citysearch.com • Summary
  3. 3. Understanding the Technology
  4. 4. Definitions • Application Programming Interfaceacross the Internet data exchange between applications or systems (API) • Mashup Solution more than one source (typically using APIs) Combining data from • Cloud Computing products available through the internet (the cloud) Accessing services or
  5. 5. Business Case: APIs
  6. 6. Packages vs. Services Datafeed Data Shift in Technology developments Datafeed Feed Datafeed Datafeeds Datafeed API The ability to work through the Internet (Cloud) DF DF Cost effective way of working
  7. 7. Advantages to Business General Advantages • Faster Development • Maintenance and Development • Supported Services • Mashup different services • Greater Flexibility
  8. 8. Advantages to Business Affiliate Marketing • What makes your application unique • Develop portfolio of sites quicker • Automated, regular updates • Data Integrity • Enhancement • Enrichment
  9. 9. Scope within Affiliates • Developing demands of demand, speed of service interaction, information on todays user • On going requirement of innovation banners and links, content units, datafeeds, APIs • Shorter Development lifecycles delivering hoc basis ROI Less resource, less planning, beter ability to work on ad higher
  10. 10. Mashup Case study CitySearch.com
  11. 11. CitySearch Mashup Overview Similar to view london, citysearch.com offers users info on restaurants, hotels, nightlife, shopping and services in US cities Purposecomprehensive map facility that To provide a Plots a users interests in a clear, meaningful way, which bolts onto the current website
  12. 12. Summary Transition from Packages to Services has led to abundance of services through the Internet Innovation must be high consideration to meet needs of today's user Mashups offer innovation; allowing you to focus on core business strategies.
  13. 13. Common APIs
  14. 14. Thank you

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