Data Feeds and Microformats by Richard Baxter

Microformats
A4Uexpo London 2010
Richard Baxter – SEOgadget.co.uk
DOWNLOAD: http://seogadget.co.uk/a4u

Are Microformats Worth investigating?

What Are Microformats?
Photo by: SDuck409

What Are Microformats?
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
Yep. Just a bit oftext. Nothing to seehere…
Business
Location orcontact details
Rating:
Review by: Sarah
“OMG! That was like, the best lunchI ever had! Awesome!”
Review
“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
LeadenhallMarket
45-52 LeadenhallMarket,
City, EC3V 1LR
Event

hCard?
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
Aha! You mean The Pizza Shop over on Fake Street
Location details
<div class="vcard">
The Pizza Shop
<div class="adr">
123 Fake Street,
Faketown,
Fakeshire.
</div>

Phone: 123-456-789
<a href="http://pizzaexample.com/" class="url">http://pizzaexample.com</a>
</div>
hCard is used for:
Understanding address data in reviews and events
Local citations / address data for Google place pages

hReview
Rating:
Review by: Sarah
“OMG! That was like, the best lunchI ever had! Awesome!”
That Pizza restaurant must be great!
Review
<div class="hreview">

The Pizza Shop

Reviewed by Sarah on

Jan 6
.
A great place to eat!
OMG! That was like, the best lunchI ever had! Awesome!
Rating:
5.0
</div>
hReview is usedfor:
Rich snippets in organic search results
Reviews on place pages
Reviews in product search results

hCalendar?
“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
LeadenhallMarket
45-52 LeadenhallMarket,
City, EC3V 1LR
Mmmmm…
Welsh Lamb. I’ll be there!
Event
<div class="vevent">
<a href=“../london/event/a-world-of-welsh-lamb-670246/"
class="url summary">A World of Welsh Lamb</a>
Mmmm delicious. Every Wednesday for six weeks Leadenhall Market
is becoming a shrine to the deliciousness of Welsh
lamb...
 12:00 
14:00
<div class="location vcard">
Leadenall Market,

45-52 Leadenall Market
London,
EC3V 1LR

hCalendar is used for:
Rich snippets in organic search results

REAL EXAMPLES?
Photo by: mightyohm

Real Examples - HREVIEW
hReview
http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645

Real Examples - HCalendar
hCalendar
http://www.seomoz.org/blog/markup-events-hcalendar-microformat

Real Examples - hCard
hResume with
hCard & XFN
attributes
http://www.google.com/support/webmasters/bin/answer.py?answer=146646
http://seogadget.co.uk/markup-location-data-with-hcard/

Spread The hreview
Use your UGC
Display recent reviews in that category
Use aggregate hReview for rich snippets

http://www.google.com/webmasters/tools/richsnippets
Test and Submit
http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback

Other Stuff
Read up: http://seogadget.co.uk/category/microformats-html5/
http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148

RDFa
Micro
Formats
Micro
Data

THANK YOU
richard@seogadget.co.uk
@richardbaxter
Download: http://seogadget.co.uk/a4u/

Data Feeds and Microformats by Richard Baxter

by a4uexpo Conference on Oct 14, 2010

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Data Feeds and Microformats by Richard Baxter — Presentation Transcript