Data Feeds and Microformats by Richard Baxter

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  • Introduction
  • Introduction

Transcript

  • 1. Microformats
    A4Uexpo London 2010
    Richard Baxter – SEOgadget.co.uk
    DOWNLOAD: http://seogadget.co.uk/a4u
  • 2.
  • 3. Are Microformats Worth investigating?
  • 4. What Are Microformats?
    Photo by: SDuck409
  • 5. What Are Microformats?
    The Pizza Shop
    123 Fake Street
    Faketown
    Fakeshire
    FA12 KE1
    Yep. Just a bit oftext. Nothing to seehere…
    Business
    Location orcontact details
    Rating:
    Review by: Sarah
    “OMG! That was like, the best lunchI ever had! Awesome!”
    Review
    “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
    LeadenhallMarket
    45-52 LeadenhallMarket,
    City, EC3V 1LR
    Event
  • 6. hCard?
    The Pizza Shop
    123 Fake Street
    Faketown
    Fakeshire
    FA12 KE1
    Aha! You mean The Pizza Shop over on Fake Street
    Location details
    <div class="vcard">
    <span class="fn org">The Pizza Shop</span>
    <div class="adr">
    <span class="street-address">123 Fake Street</span>,
    <span class="locality">Faketown</span>,
    <span class="region">Fakeshire</span>.
    </div>
    </span>
    Phone: <span class="tel">123-456-789</span>
    <a href="http://pizzaexample.com/" class="url">http://pizzaexample.com</a>
    </div>
    hCard is used for:
    • Understanding address data in reviews and events
    • 7. Local citations / address data for Google place pages
  • hReview
    Rating:
    Review by: Sarah
    “OMG! That was like, the best lunchI ever had! Awesome!”
    That Pizza restaurant must be great!
    Review
    <div class="hreview">
    <span class="item">
    <span class="fn">The Pizza Shop</span>
    </span>
    Reviewed by <span class="reviewer">Sarah</span> on
    <span class="dtreviewed">
    Jan 6<span class="value-title" title="2009-01-06"></span>
    </span>.
    <span class="summary">A great place to eat!</span>
    <span class="description">OMG! That was like, the best lunchI ever had! Awesome!</span>
    Rating:
    <span class="rating">5.0</span>
    </div>
    hReview is usedfor:
    • Rich snippets in organic search results
    • 8. Reviews on place pages
    • 9. Reviews in product search results
  • hCalendar?
    “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
    LeadenhallMarket
    45-52 LeadenhallMarket,
    City, EC3V 1LR
    Mmmmm…
    Welsh Lamb. I’ll be there!
    Event
    <div class="vevent">
    <a href=“../london/event/a-world-of-welsh-lamb-670246/"
    class="url summary">A World of Welsh Lamb</a>
    <span class="description">Mmmm delicious. Every Wednesday for six weeks Leadenhall Market
    is becoming a shrine to the deliciousness of Welsh
    lamb...</span>
    <span class="dtstart"> 12:00 <span class="value-title"
    title="2010-10-06T1200Z00"></span></span>
    <span class="dtend">14:00<span class="value-title"
    title="2010-10-06T1400Z00"></span></span>
    <div class="location vcard">
    <span class="fn org">Leadenall Market</span>,
    <span class="adr">
    <span class="street-address">45-52 Leadenall Market</span>
    <span class="locality">London</span>,
    <span class="postal-code">EC3V 1LR</span>
    </span>
    hCalendar is used for:
    • Rich snippets in organic search results
  • REAL EXAMPLES?
    Photo by: mightyohm
  • 10. Real Examples - HREVIEW
    hReview
    http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645
  • 11. Real Examples - HCalendar
    hCalendar
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506
    http://www.seomoz.org/blog/markup-events-hcalendar-microformat
  • 12. Real Examples - hCard
    hResume with
    hCard & XFN
    attributes
    http://www.google.com/support/webmasters/bin/answer.py?answer=146646
    http://seogadget.co.uk/markup-location-data-with-hcard/
  • 13. Spread The hreview
    Use your UGC
    Display recent reviews in that category
    Use aggregate hReview for rich snippets
  • 14. http://www.google.com/webmasters/tools/richsnippets
    Test and Submit
    http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
  • 15. Other Stuff
    Read up: http://seogadget.co.uk/category/microformats-html5/
    http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148
  • 16. RDFa
    Micro
    Formats
    Micro
    Data
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170
  • 17. THANK YOU
    richard@seogadget.co.uk
    @richardbaxter
    Download: http://seogadget.co.uk/a4u/