Microformats<br />A4Uexpo London 2010<br />Richard Baxter – SEOgadget.co.uk<br />DOWNLOAD: http://seogadget.co.uk/a4u<br />
Are Microformats Worth investigating?<br />
What Are Microformats?<br />Photo by: SDuck409<br />
What Are Microformats?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Yep. Just ...
hCard?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Aha! You mean The Pizza Sh...
Local citations / address data for Google place pages</li></li></ul><li>hReview<br />Rating:<br />Review by: Sarah<br />“O...
Reviews on place pages
Reviews in product search results</li></li></ul><li>hCalendar?<br />“A World of Welsh Lamb”Wednesday, 6 October  12:00 - 1...
Real Examples - HREVIEW<br />hReview<br />http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/<br />http:...
Real Examples - HCalendar<br />hCalendar<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506<b...
Real Examples - hCard<br />hResume with <br />hCard & XFN<br />attributes<br />http://www.google.com/support/webmasters/bi...
Spread The hreview<br />Use your UGC<br />Display recent reviews in that category<br />Use aggregate hReview for rich snip...
http://www.google.com/webmasters/tools/richsnippets<br />Test and Submit<br />http://www.google.com/support/webmasters/bin...
Other Stuff<br />Read up: http://seogadget.co.uk/category/microformats-html5/<br />http://www.amazon.com/Microformats-Empo...
RDFa<br />Micro<br />Formats<br />Micro<br />Data<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer...
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Data Feeds and Microformats by Richard Baxter

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  • Introduction
  • Introduction
  • Data Feeds and Microformats by Richard Baxter

    1. 1. Microformats<br />A4Uexpo London 2010<br />Richard Baxter – SEOgadget.co.uk<br />DOWNLOAD: http://seogadget.co.uk/a4u<br />
    2. 2.
    3. 3. Are Microformats Worth investigating?<br />
    4. 4. What Are Microformats?<br />Photo by: SDuck409<br />
    5. 5. What Are Microformats?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Yep. Just a bit oftext. Nothing to seehere…<br />Business<br />Location orcontact details<br />Rating:<br />Review by: Sarah<br />“OMG! That was like, the best lunchI ever had! Awesome!” <br />Review<br />“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00<br />LeadenhallMarket<br />45-52 LeadenhallMarket,<br />City, EC3V 1LR<br />Event<br />
    6. 6. hCard?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Aha! You mean The Pizza Shop over on Fake Street<br />Location details<br /><div class="vcard"><br /> <span class="fn org">The Pizza Shop</span> <br /><div class="adr"> <br /> <span class="street-address">123 Fake Street</span>, <br /><span class="locality">Faketown</span>, <br /><span class="region">Fakeshire</span>.<br /> </div> <br /></span><br /> Phone: <span class="tel">123-456-789</span><br /> <a href="http://pizzaexample.com/" class="url">http://pizzaexample.com</a> <br /></div><br />hCard is used for:<br /><ul><li>Understanding address data in reviews and events
    7. 7. Local citations / address data for Google place pages</li></li></ul><li>hReview<br />Rating:<br />Review by: Sarah<br />“OMG! That was like, the best lunchI ever had! Awesome!” <br />That Pizza restaurant must be great!<br />Review<br /><div class="hreview"><br /> <span class="item"><br /> <span class="fn">The Pizza Shop</span><br /> </span><br /> Reviewed by <span class="reviewer">Sarah</span> on<br /> <span class="dtreviewed"><br /> Jan 6<span class="value-title" title="2009-01-06"></span><br /> </span>.<br /> <span class="summary">A great place to eat!</span><br /> <span class="description">OMG! That was like, the best lunchI ever had! Awesome!</span><br /> Rating: <br /> <span class="rating">5.0</span><br /></div><br />hReview is usedfor:<br /><ul><li>Rich snippets in organic search results
    8. 8. Reviews on place pages
    9. 9. Reviews in product search results</li></li></ul><li>hCalendar?<br />“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00<br />LeadenhallMarket<br />45-52 LeadenhallMarket,<br />City, EC3V 1LR<br />Mmmmm…<br />Welsh Lamb. I’ll be there!<br />Event<br /><div class="vevent"><br /> <a href=“../london/event/a-world-of-welsh-lamb-670246/" <br /> class="url summary">A World of Welsh Lamb</a><br /> <span class="description">Mmmm delicious. Every Wednesday for six weeks Leadenhall Market <br /> is becoming a shrine to the deliciousness of Welsh <br />lamb...</span><br /><span class="dtstart"> 12:00 <span class="value-title" <br />title="2010-10-06T1200Z00"></span></span><br /> <span class="dtend">14:00<span class="value-title" <br />title="2010-10-06T1400Z00"></span></span><br /><div class="location vcard"><br /> <span class="fn org">Leadenall Market</span>,<br /> <span class="adr"><br /> <span class="street-address">45-52 Leadenall Market</span><br /> <span class="locality">London</span>,<br /> <span class="postal-code">EC3V 1LR</span><br /></span><br />hCalendar is used for:<br /><ul><li>Rich snippets in organic search results</li></li></ul><li>REAL EXAMPLES?<br />Photo by: mightyohm<br />
    10. 10. Real Examples - HREVIEW<br />hReview<br />http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645<br />
    11. 11. Real Examples - HCalendar<br />hCalendar<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506<br />http://www.seomoz.org/blog/markup-events-hcalendar-microformat<br />
    12. 12. Real Examples - hCard<br />hResume with <br />hCard & XFN<br />attributes<br />http://www.google.com/support/webmasters/bin/answer.py?answer=146646<br />http://seogadget.co.uk/markup-location-data-with-hcard/<br />
    13. 13. Spread The hreview<br />Use your UGC<br />Display recent reviews in that category<br />Use aggregate hReview for rich snippets<br />
    14. 14. http://www.google.com/webmasters/tools/richsnippets<br />Test and Submit<br />http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback<br />
    15. 15. Other Stuff<br />Read up: http://seogadget.co.uk/category/microformats-html5/<br />http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148<br />
    16. 16. RDFa<br />Micro<br />Formats<br />Micro<br />Data<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170<br />
    17. 17. THANK YOU<br />richard@seogadget.co.uk<br />@richardbaxter<br />Download: http://seogadget.co.uk/a4u/<br />
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