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Data Feeds and Microformats by Richard Baxter

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  • Introduction
  • Introduction
  • Transcript

    • 1. Microformats
      A4Uexpo London 2010
      Richard Baxter – SEOgadget.co.uk
      DOWNLOAD: http://seogadget.co.uk/a4u
    • 2.
    • 3. Are Microformats Worth investigating?
    • 4. What Are Microformats?
      Photo by: SDuck409
    • 5. What Are Microformats?
      The Pizza Shop
      123 Fake Street
      Faketown
      Fakeshire
      FA12 KE1
      Yep. Just a bit oftext. Nothing to seehere…
      Business
      Location orcontact details
      Rating:
      Review by: Sarah
      “OMG! That was like, the best lunchI ever had! Awesome!”
      Review
      “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
      LeadenhallMarket
      45-52 LeadenhallMarket,
      City, EC3V 1LR
      Event
    • 6. hCard?
      The Pizza Shop
      123 Fake Street
      Faketown
      Fakeshire
      FA12 KE1
      Aha! You mean The Pizza Shop over on Fake Street
      Location details
      <div class="vcard">
      <span class="fn org">The Pizza Shop</span>
      <div class="adr">
      <span class="street-address">123 Fake Street</span>,
      <span class="locality">Faketown</span>,
      <span class="region">Fakeshire</span>.
      </div>
      </span>
      Phone: <span class="tel">123-456-789</span>
      <a href="http://pizzaexample.com/" class="url">http://pizzaexample.com</a>
      </div>
      hCard is used for:
      • Understanding address data in reviews and events
      • 7. Local citations / address data for Google place pages
    • hReview
      Rating:
      Review by: Sarah
      “OMG! That was like, the best lunchI ever had! Awesome!”
      That Pizza restaurant must be great!
      Review
      <div class="hreview">
      <span class="item">
      <span class="fn">The Pizza Shop</span>
      </span>
      Reviewed by <span class="reviewer">Sarah</span> on
      <span class="dtreviewed">
      Jan 6<span class="value-title" title="2009-01-06"></span>
      </span>.
      <span class="summary">A great place to eat!</span>
      <span class="description">OMG! That was like, the best lunchI ever had! Awesome!</span>
      Rating:
      <span class="rating">5.0</span>
      </div>
      hReview is usedfor:
      • Rich snippets in organic search results
      • 8. Reviews on place pages
      • 9. Reviews in product search results
    • hCalendar?
      “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
      LeadenhallMarket
      45-52 LeadenhallMarket,
      City, EC3V 1LR
      Mmmmm…
      Welsh Lamb. I’ll be there!
      Event
      <div class="vevent">
      <a href=“../london/event/a-world-of-welsh-lamb-670246/"
      class="url summary">A World of Welsh Lamb</a>
      <span class="description">Mmmm delicious. Every Wednesday for six weeks Leadenhall Market
      is becoming a shrine to the deliciousness of Welsh
      lamb...</span>
      <span class="dtstart"> 12:00 <span class="value-title"
      title="2010-10-06T1200Z00"></span></span>
      <span class="dtend">14:00<span class="value-title"
      title="2010-10-06T1400Z00"></span></span>
      <div class="location vcard">
      <span class="fn org">Leadenall Market</span>,
      <span class="adr">
      <span class="street-address">45-52 Leadenall Market</span>
      <span class="locality">London</span>,
      <span class="postal-code">EC3V 1LR</span>
      </span>
      hCalendar is used for:
      • Rich snippets in organic search results
    • REAL EXAMPLES?
      Photo by: mightyohm
    • 10. Real Examples - HREVIEW
      hReview
      http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645
    • 11. Real Examples - HCalendar
      hCalendar
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506
      http://www.seomoz.org/blog/markup-events-hcalendar-microformat
    • 12. Real Examples - hCard
      hResume with
      hCard & XFN
      attributes
      http://www.google.com/support/webmasters/bin/answer.py?answer=146646
      http://seogadget.co.uk/markup-location-data-with-hcard/
    • 13. Spread The hreview
      Use your UGC
      Display recent reviews in that category
      Use aggregate hReview for rich snippets
    • 14. http://www.google.com/webmasters/tools/richsnippets
      Test and Submit
      http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
    • 15. Other Stuff
      Read up: http://seogadget.co.uk/category/microformats-html5/
      http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148
    • 16. RDFa
      Micro
      Formats
      Micro
      Data
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170
    • 17. THANK YOU
      richard@seogadget.co.uk
      @richardbaxter
      Download: http://seogadget.co.uk/a4u/

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