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Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
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Data Feeds and Microformats by Richard Baxter

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    • 1. Microformats<br />A4Uexpo London 2010<br />Richard Baxter – SEOgadget.co.uk<br />DOWNLOAD: http://seogadget.co.uk/a4u<br />
    • 2.
    • 3. Are Microformats Worth investigating?<br />
    • 4. What Are Microformats?<br />Photo by: SDuck409<br />
    • 5. What Are Microformats?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Yep. Just a bit oftext. Nothing to seehere…<br />Business<br />Location orcontact details<br />Rating:<br />Review by: Sarah<br />“OMG! That was like, the best lunchI ever had! Awesome!” <br />Review<br />“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00<br />LeadenhallMarket<br />45-52 LeadenhallMarket,<br />City, EC3V 1LR<br />Event<br />
    • 6. hCard?<br />The Pizza Shop<br />123 Fake Street<br />Faketown<br />Fakeshire<br />FA12 KE1<br />Aha! You mean The Pizza Shop over on Fake Street<br />Location details<br />&lt;div class=&quot;vcard&quot;&gt;<br /> &lt;span class=&quot;fn org&quot;&gt;The Pizza Shop&lt;/span&gt; <br />&lt;div class=&quot;adr&quot;&gt; <br /> &lt;span class=&quot;street-address&quot;&gt;123 Fake Street&lt;/span&gt;, <br />&lt;span class=&quot;locality&quot;&gt;Faketown&lt;/span&gt;, <br />&lt;span class=&quot;region&quot;&gt;Fakeshire&lt;/span&gt;.<br /> &lt;/div&gt; <br />&lt;/span&gt;<br /> Phone: &lt;span class=&quot;tel&quot;&gt;123-456-789&lt;/span&gt;<br /> &lt;a href=&quot;http://pizzaexample.com/&quot; class=&quot;url&quot;&gt;http://pizzaexample.com&lt;/a&gt; <br />&lt;/div&gt;<br />hCard is used for:<br /><ul><li>Understanding address data in reviews and events
    • 7. Local citations / address data for Google place pages</li></li></ul><li>hReview<br />Rating:<br />Review by: Sarah<br />“OMG! That was like, the best lunchI ever had! Awesome!” <br />That Pizza restaurant must be great!<br />Review<br />&lt;div class=&quot;hreview&quot;&gt;<br /> &lt;span class=&quot;item&quot;&gt;<br /> &lt;span class=&quot;fn&quot;&gt;The Pizza Shop&lt;/span&gt;<br /> &lt;/span&gt;<br /> Reviewed by &lt;span class=&quot;reviewer&quot;&gt;Sarah&lt;/span&gt; on<br /> &lt;span class=&quot;dtreviewed&quot;&gt;<br /> Jan 6&lt;span class=&quot;value-title&quot; title=&quot;2009-01-06&quot;&gt;&lt;/span&gt;<br /> &lt;/span&gt;.<br /> &lt;span class=&quot;summary&quot;&gt;A great place to eat!&lt;/span&gt;<br /> &lt;span class=&quot;description&quot;&gt;OMG! That was like, the best lunchI ever had! Awesome!&lt;/span&gt;<br /> Rating: <br /> &lt;span class=&quot;rating&quot;&gt;5.0&lt;/span&gt;<br />&lt;/div&gt;<br />hReview is usedfor:<br /><ul><li>Rich snippets in organic search results
    • 8. Reviews on place pages
    • 9. Reviews in product search results</li></li></ul><li>hCalendar?<br />“A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00<br />LeadenhallMarket<br />45-52 LeadenhallMarket,<br />City, EC3V 1LR<br />Mmmmm…<br />Welsh Lamb. I’ll be there!<br />Event<br />&lt;div class=&quot;vevent&quot;&gt;<br /> &lt;a href=“../london/event/a-world-of-welsh-lamb-670246/&quot; <br /> class=&quot;url summary&quot;&gt;A World of Welsh Lamb&lt;/a&gt;<br /> &lt;span class=&quot;description&quot;&gt;Mmmm delicious. Every Wednesday for six weeks Leadenhall Market <br /> is becoming a shrine to the deliciousness of Welsh <br />lamb...&lt;/span&gt;<br />&lt;span class=&quot;dtstart&quot;&gt; 12:00 &lt;span class=&quot;value-title&quot; <br />title=&quot;2010-10-06T1200Z00&quot;&gt;&lt;/span&gt;&lt;/span&gt;<br /> &lt;span class=&quot;dtend&quot;&gt;14:00&lt;span class=&quot;value-title&quot; <br />title=&quot;2010-10-06T1400Z00&quot;&gt;&lt;/span&gt;&lt;/span&gt;<br />&lt;div class=&quot;location vcard&quot;&gt;<br /> &lt;span class=&quot;fn org&quot;&gt;Leadenall Market&lt;/span&gt;,<br /> &lt;span class=&quot;adr&quot;&gt;<br /> &lt;span class=&quot;street-address&quot;&gt;45-52 Leadenall Market&lt;/span&gt;<br /> &lt;span class=&quot;locality&quot;&gt;London&lt;/span&gt;,<br /> &lt;span class=&quot;postal-code&quot;&gt;EC3V 1LR&lt;/span&gt;<br />&lt;/span&gt;<br />hCalendar is used for:<br /><ul><li>Rich snippets in organic search results</li></li></ul><li>REAL EXAMPLES?<br />Photo by: mightyohm<br />
    • 10. Real Examples - HREVIEW<br />hReview<br />http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=146645<br />
    • 11. Real Examples - HCalendar<br />hCalendar<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=164506<br />http://www.seomoz.org/blog/markup-events-hcalendar-microformat<br />
    • 12. Real Examples - hCard<br />hResume with <br />hCard &amp; XFN<br />attributes<br />http://www.google.com/support/webmasters/bin/answer.py?answer=146646<br />http://seogadget.co.uk/markup-location-data-with-hcard/<br />
    • 13. Spread The hreview<br />Use your UGC<br />Display recent reviews in that category<br />Use aggregate hReview for rich snippets<br />
    • 14. http://www.google.com/webmasters/tools/richsnippets<br />Test and Submit<br />http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback<br />
    • 15. Other Stuff<br />Read up: http://seogadget.co.uk/category/microformats-html5/<br />http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148<br />
    • 16. RDFa<br />Micro<br />Formats<br />Micro<br />Data<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=99170<br />
    • 17. THANK YOU<br />richard@seogadget.co.uk<br />@richardbaxter<br />Download: http://seogadget.co.uk/a4u/<br />

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