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Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
Data Feeds and Microformats by Richard Baxter
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Data Feeds and Microformats by Richard Baxter

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  • Introduction
  • Introduction
  • Transcript

    • 1. Microformats
      A4Uexpo London 2010
      Richard Baxter – SEOgadget.co.uk
      DOWNLOAD: http://seogadget.co.uk/a4u
    • 2.
    • 3. Are Microformats Worth investigating?
    • 4. What Are Microformats?
      Photo by: SDuck409
    • 5. What Are Microformats?
      The Pizza Shop
      123 Fake Street
      Faketown
      Fakeshire
      FA12 KE1
      Yep. Just a bit oftext. Nothing to seehere…
      Business
      Location orcontact details
      Rating:
      Review by: Sarah
      “OMG! That was like, the best lunchI ever had! Awesome!”
      Review
      “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
      LeadenhallMarket
      45-52 LeadenhallMarket,
      City, EC3V 1LR
      Event
    • 6. hCard?
      The Pizza Shop
      123 Fake Street
      Faketown
      Fakeshire
      FA12 KE1
      Aha! You mean The Pizza Shop over on Fake Street
      Location details
      <div class="vcard">
      <span class="fn org">The Pizza Shop</span>
      <div class="adr">
      <span class="street-address">123 Fake Street</span>,
      <span class="locality">Faketown</span>,
      <span class="region">Fakeshire</span>.
      </div>
      </span>
      Phone: <span class="tel">123-456-789</span>
      <a href="http://pizzaexample.com/" class="url">http://pizzaexample.com</a>
      </div>
      hCard is used for:
      • Understanding address data in reviews and events
      • 7. Local citations / address data for Google place pages
    • hReview
      Rating:
      Review by: Sarah
      “OMG! That was like, the best lunchI ever had! Awesome!”
      That Pizza restaurant must be great!
      Review
      <div class="hreview">
      <span class="item">
      <span class="fn">The Pizza Shop</span>
      </span>
      Reviewed by <span class="reviewer">Sarah</span> on
      <span class="dtreviewed">
      Jan 6<span class="value-title" title="2009-01-06"></span>
      </span>.
      <span class="summary">A great place to eat!</span>
      <span class="description">OMG! That was like, the best lunchI ever had! Awesome!</span>
      Rating:
      <span class="rating">5.0</span>
      </div>
      hReview is usedfor:
      • Rich snippets in organic search results
      • 8. Reviews on place pages
      • 9. Reviews in product search results
    • hCalendar?
      “A World of Welsh Lamb”Wednesday, 6 October 12:00 - 14:00
      LeadenhallMarket
      45-52 LeadenhallMarket,
      City, EC3V 1LR
      Mmmmm…
      Welsh Lamb. I’ll be there!
      Event
      <div class="vevent">
      <a href=“../london/event/a-world-of-welsh-lamb-670246/"
      class="url summary">A World of Welsh Lamb</a>
      <span class="description">Mmmm delicious. Every Wednesday for six weeks Leadenhall Market
      is becoming a shrine to the deliciousness of Welsh
      lamb...</span>
      <span class="dtstart"> 12:00 <span class="value-title"
      title="2010-10-06T1200Z00"></span></span>
      <span class="dtend">14:00<span class="value-title"
      title="2010-10-06T1400Z00"></span></span>
      <div class="location vcard">
      <span class="fn org">Leadenall Market</span>,
      <span class="adr">
      <span class="street-address">45-52 Leadenall Market</span>
      <span class="locality">London</span>,
      <span class="postal-code">EC3V 1LR</span>
      </span>
      hCalendar is used for:
      • Rich snippets in organic search results
    • REAL EXAMPLES?
      Photo by: mightyohm
    • 10. Real Examples - HREVIEW
      hReview
      http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645
    • 11. Real Examples - HCalendar
      hCalendar
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506
      http://www.seomoz.org/blog/markup-events-hcalendar-microformat
    • 12. Real Examples - hCard
      hResume with
      hCard & XFN
      attributes
      http://www.google.com/support/webmasters/bin/answer.py?answer=146646
      http://seogadget.co.uk/markup-location-data-with-hcard/
    • 13. Spread The hreview
      Use your UGC
      Display recent reviews in that category
      Use aggregate hReview for rich snippets
    • 14. http://www.google.com/webmasters/tools/richsnippets
      Test and Submit
      http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
    • 15. Other Stuff
      Read up: http://seogadget.co.uk/category/microformats-html5/
      http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148
    • 16. RDFa
      Micro
      Formats
      Micro
      Data
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170
    • 17. THANK YOU
      richard@seogadget.co.uk
      @richardbaxter
      Download: http://seogadget.co.uk/a4u/

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