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Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld
 

Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld

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Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld Presentation Transcript

  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile Going Search & Social Bas van den Beld
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 36% of young people check social media after sex - on a mobile device
  • @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 What do people do on their phone?GPS Social Music Browsing Barcode Payments56% 30% 26% 26% 21% 20% 6 Source: Nielsen
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Source: Neil Walker 7
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 9
  • @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012One third of mobile activity is search 10
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Mobile searches have quadrupled in the last year
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile searchers are more task- focused and highly specific
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Strategy Social MOBILE Local (Search)Visibility 13
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 15
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 16
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 78% of customers want deals or promotions On their phone
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times.
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 22
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 23
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 24
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 25
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile users search with local andimmediate intent. 60% visit a local business
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchWe rely on people around us for our choices
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Mobile helps us be social
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Twice as many people aged 55+ visited social network sites on their phone compared to last year
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 36
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 41
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 42
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Now What?
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchThink About How People Think
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 47
  • @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 Some hands on tips• Use Google keyword tool to find out how people search- Use apps• Trigger engagement• Trigger them to move, not to buy• Make Local Connections• Turn Searchers Into Followers 48
  • @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 49
  • Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.stateofsearch.com www.basvandenbeld.com www.basvandenbeld.comHave Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com