Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearchMobile Going Search & Social             ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearch      Bas van den Beld – A4U Expo London - October 2012  What do people do on their phone?GP...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearch   Bas van den Beld – A4U Expo London - October 2012One third of mobile activity is search  ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearchMobile searchers are more task-  focused ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                      Strat...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch                                         ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch                                         ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearchMobile users search with local andimmedia...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearchWe rely on people around us for          ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch   Mobile helps us be social
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch                                         ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012                @basvandenbeld @stateofsearch                            ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch                                         ...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearch                               Now What?
Bas van den Beld – A4U Expo London - October 2012   @basvandenbeld @stateofsearchThink About How People Think
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
@basvandenbeld @state_ofsearch      Bas van den Beld – A4U Expo London - October 2012                    Some hands on tip...
@basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012                                           ...
Bas van den Beld – A4U Expo London - October 2012              @basvandenbeld @stateofsearch                              ...
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Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld

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  • Picture of lots of people with cell phones
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  • Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld

    1. 1. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile Going Search & Social Bas van den Beld
    2. 2. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    3. 3. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    4. 4. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    5. 5. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 36% of young people check social media after sex - on a mobile device
    6. 6. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 What do people do on their phone?GPS Social Music Browsing Barcode Payments56% 30% 26% 26% 21% 20% 6 Source: Nielsen
    7. 7. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Source: Neil Walker 7
    8. 8. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    9. 9. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 9
    10. 10. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012One third of mobile activity is search 10
    11. 11. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Mobile searches have quadrupled in the last year
    12. 12. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile searchers are more task- focused and highly specific
    13. 13. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Strategy Social MOBILE Local (Search)Visibility 13
    14. 14. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    15. 15. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 15
    16. 16. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 16
    17. 17. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 78% of customers want deals or promotions On their phone
    18. 18. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times.
    19. 19. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    20. 20. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    21. 21. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    22. 22. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 22
    23. 23. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 23
    24. 24. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 24
    25. 25. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 25
    26. 26. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile users search with local andimmediate intent. 60% visit a local business
    27. 27. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    28. 28. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchWe rely on people around us for our choices
    29. 29. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    30. 30. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    31. 31. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Mobile helps us be social
    32. 32. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Twice as many people aged 55+ visited social network sites on their phone compared to last year
    33. 33. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    34. 34. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    35. 35. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    36. 36. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 36
    37. 37. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    38. 38. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    39. 39. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    40. 40. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”
    41. 41. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 41
    42. 42. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 42
    43. 43. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
    44. 44. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Now What?
    45. 45. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchThink About How People Think
    46. 46. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
    47. 47. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 47
    48. 48. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 Some hands on tips• Use Google keyword tool to find out how people search- Use apps• Trigger engagement• Trigger them to move, not to buy• Make Local Connections• Turn Searchers Into Followers 48
    49. 49. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 49
    50. 50. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.stateofsearch.com www.basvandenbeld.com www.basvandenbeld.comHave Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com
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