Consumers are Socially Mobile: Get Your Mobile Search in Order! - Bas Van Den Beld

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  • Picture of lots of people with cell phones
  • Most personal device

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  • 1. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile Going Search & Social Bas van den Beld
  • 2. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 3. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 4. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 5. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 36% of young people check social media after sex - on a mobile device
  • 6. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 What do people do on their phone?GPS Social Music Browsing Barcode Payments56% 30% 26% 26% 21% 20% 6 Source: Nielsen
  • 7. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Source: Neil Walker 7
  • 8. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 9. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 9
  • 10. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012One third of mobile activity is search 10
  • 11. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Mobile searches have quadrupled in the last year
  • 12. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile searchers are more task- focused and highly specific
  • 13. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Strategy Social MOBILE Local (Search)Visibility 13
  • 14. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 15. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 15
  • 16. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 16
  • 17. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 78% of customers want deals or promotions On their phone
  • 18. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times.
  • 19. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 20. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 21. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 22. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 22
  • 23. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 23
  • 24. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 24
  • 25. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 25
  • 26. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchMobile users search with local andimmediate intent. 60% visit a local business
  • 27. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 28. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchWe rely on people around us for our choices
  • 29. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 30. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 31. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Mobile helps us be social
  • 32. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 Twice as many people aged 55+ visited social network sites on their phone compared to last year
  • 33. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 34. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 35. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 36. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 36
  • 37. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 38. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 39. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 40. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch “The assumption that everything will move over to using the Plus infrastructure over time.”
  • 41. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch 41
  • 42. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 42
  • 43. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
  • 44. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Now What?
  • 45. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearchThink About How People Think
  • 46. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012
  • 47. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 47
  • 48. @basvandenbeld @state_ofsearch Bas van den Beld – A4U Expo London - October 2012 Some hands on tips• Use Google keyword tool to find out how people search- Use apps• Trigger engagement• Trigger them to move, not to buy• Make Local Connections• Turn Searchers Into Followers 48
  • 49. @basvandenbeld @state_ofsearchBas van den Beld – A4U Expo London - October 2012 49
  • 50. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch Thank you www.stateofsearch.com www.stateofsearch.com www.basvandenbeld.com www.basvandenbeld.comHave Bas speak or train at your event or company ? Get in touch! twitter.com/basvandenbeld twitter.com/stateofsearch linkedin.com/basvandenbeld bas@stateofsearch.com