<ul><li>Who are we? </li></ul><ul><li>What ist “Blackhat” / “Craphat”? </li></ul><ul><li>Blackhat in Social Media  </li></...
<ul><li>Andre Alpar </li></ul><ul><ul><li>Double master degree in business & computer science, business angel, online-mark...
<ul><li>Blackhat </li></ul><ul><ul><li>Try to cheat without breaking laws </li></ul></ul><ul><ul><li>Ignore the search eng...
<ul><li>What is the problem? </li></ul><ul><ul><li>Misuse of social media </li></ul></ul><ul><li>Why is it a problem? </li...
 
 
 
<ul><li>Some websites my become unusable </li></ul><ul><li>Service owners must prevent XSS </li></ul>
<ul><li>What is the problem? </li></ul><ul><ul><li>Craphats take over your website  </li></ul></ul><ul><ul><li>Inject malw...
 
 
 
 
 
 
 
<ul><li>What is the problem? </li></ul><ul><ul><li>Fake stores try to rank in Google </li></ul></ul><ul><li>Why is it a pr...
 
 
 
 
 
<ul><li>Use security tools to check if your website has any security issues </li></ul><ul><li>SQL Inject me </li></ul><ul>...
<ul><li>Completely free Firefox-Addon for SEO professionals  </li></ul><ul><li>Seerobots checks your Meta- Robots & X-Robo...
<ul><li>Web </li></ul><ul><li>http://andre.fm </li></ul><ul><li>http://boeserseo.com </li></ul><ul><li>Twitter </li></ul><...
Upcoming SlideShare
Loading in …5
×

Black Hat Protection and Q&A - Andre Alpar, Dominik Wojcik and Ralph Tegtmeier

867 views
779 views

Published on

Published in: Education, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
867
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
24
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Black Hat Protection and Q&A - Andre Alpar, Dominik Wojcik and Ralph Tegtmeier

  1. 2. <ul><li>Who are we? </li></ul><ul><li>What ist “Blackhat” / “Craphat”? </li></ul><ul><li>Blackhat in Social Media </li></ul><ul><li>Blackhat on your Website </li></ul><ul><li>Blackhat & fraud in Google SERPs </li></ul><ul><li>Q&A Session </li></ul>
  2. 3. <ul><li>Andre Alpar </li></ul><ul><ul><li>Double master degree in business & computer science, business angel, online-marketeer since 1999 </li></ul></ul><ul><li>Dominik Wojcik aka. Böserseo </li></ul><ul><ul><li>Developer since 2000. ~5 years in the hacking scene. Online marketing since 2004. </li></ul></ul><ul><li>Rocket Internet </li></ul><ul><ul><li>Incubator </li></ul></ul>
  3. 4. <ul><li>Blackhat </li></ul><ul><ul><li>Try to cheat without breaking laws </li></ul></ul><ul><ul><li>Ignore the search engine guidelines </li></ul></ul><ul><li>Craphat </li></ul><ul><ul><li>Break the laws </li></ul></ul><ul><ul><li>Criminal intensions </li></ul></ul><ul><ul><li>Hacking & Cracking </li></ul></ul>
  4. 5. <ul><li>What is the problem? </li></ul><ul><ul><li>Misuse of social media </li></ul></ul><ul><li>Why is it a problem? </li></ul><ul><ul><li>Advertising it can harm the image </li></ul></ul><ul><ul><li>Legal rights </li></ul></ul><ul><li>How can we solve it </li></ul><ul><ul><li>State clearly in your conditions </li></ul></ul><ul><ul><li>Tell affiliates to communicate! </li></ul></ul><ul><ul><li>Do not compensate these affiliates </li></ul></ul><ul><ul><li>Monitor traffic peaks </li></ul></ul>
  5. 9. <ul><li>Some websites my become unusable </li></ul><ul><li>Service owners must prevent XSS </li></ul>
  6. 10. <ul><li>What is the problem? </li></ul><ul><ul><li>Craphats take over your website </li></ul></ul><ul><ul><li>Inject malware </li></ul></ul><ul><li>Why is it a problem? </li></ul><ul><ul><li>Costs of traffic and money </li></ul></ul><ul><ul><li>Image will suffer </li></ul></ul><ul><li>How can we solve it? </li></ul><ul><ul><li>Software “up to date” </li></ul></ul><ul><ul><li>Security checks against SQL injection and XSS! </li></ul></ul>
  7. 18. <ul><li>What is the problem? </li></ul><ul><ul><li>Fake stores try to rank in Google </li></ul></ul><ul><li>Why is it a problem? </li></ul><ul><ul><li>Rip off buyers </li></ul></ul><ul><li>How can we solve it? </li></ul><ul><ul><li>Report all fraud websites to Google! </li></ul></ul><ul><ul><li>Use Google spam reports </li></ul></ul><ul><ul><li>Expose (e.g. on well read blogs) </li></ul></ul>
  8. 24. <ul><li>Use security tools to check if your website has any security issues </li></ul><ul><li>SQL Inject me </li></ul><ul><li>XSS me </li></ul><ul><li>Access me </li></ul><ul><li>Sprajax ( Ajax Security Checker ) </li></ul><ul><li>SWF Intruber </li></ul><ul><li>SQLMap </li></ul>
  9. 25. <ul><li>Completely free Firefox-Addon for SEO professionals </li></ul><ul><li>Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar </li></ul><ul><li>Customizable (of course) </li></ul><ul><li>Download, use & spread the word!  </li></ul>
  10. 26. <ul><li>Web </li></ul><ul><li>http://andre.fm </li></ul><ul><li>http://boeserseo.com </li></ul><ul><li>Twitter </li></ul><ul><li>@andrealpar </li></ul><ul><li>@boeserseo </li></ul>

×