Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today

Beyond the Banner…Retail Affiliates: Merchandising & Maximising Revenue
Presented by: Liane Dietrich
Managing Director, LinkShare Ltd.

Introduction
Liane Dietrich, Managing Director, LinkShare
Quick Industry trends
Beyond the banner

Quick recap of who we are
First affiliate marketing network – founded in 1996
Over 2.2 million publishers have joined the LinkShare globally
One of the largest performance marketing networks in the world based on Gross Merchant Sales (GMS)

Retail Expertise
Some brands you wouldn’t expect…

Quick Industry Trends

Latest data…
Studies are still showing that people plan to do more shopping online
Many studies: UK consumers to do more shopping online
Does not = higher spending
But millions of people will spend a greater portion of retail budget on Web

Why are they preferring online?

Why are they preferring offline?

Finding the info they want online
78% don’t get enough information from TV advertising
92% have more confidence in online information than salespeople
81% are doing online research “most of the time” before buying a product
73% conducting online product research several times a month

Research is now part and parcel of shopping

Research is now part and parcel of shopping
Across all sectors
How frequently do you do online research before you purchase each of the following types of products? (Most of the time / Occasionally)

So how do we reach out to them?
43% of Recession Shoppers have purchased a product online that they wouldn’t otherwise because of a voucher
69% have found a review by another consumer helpful
83% have used a comparison shopping engine
60% cite being able to research information as a reason for shopping online
“Online you can thoroughly research what you want before purchase.”

Beyond the banner
1. Give the consumer what they want
2. Expand your approach for long-term goals
3. Make your life easier
4. Increase conversion through merchandising
5. Leverage existing influences
6. Test into what works

Eliminate clicks between the consumer and the desired action on your site

Deeplinking
Link to specific pages on an advertiser site
Send traffic to the most qualified page possible

Merchants (theoretically) ~ 80% of sales by top 20% of affiliates
Affiliates – Same: majority of income from the big programmes
Expand Partnerships – across verticals, outside the box

Focus beyond brands
Showcase your strengths rather than a brand logo

3. Make your life easier!
Product LinkFinder
Search across multiple advertisers for specific products
Sort results by price, name or category

Easy deeplinkingsolutions

WordPressPlugins
RSS DealFeed
Display & manage RSS feeds in your blog
AdMix
Use advertiser RSS feeds as blog posts
LinkLookup
Create deep links
Search for product links

Widgets

4. Increase Conversion Through Merchandising
How it was typically
How it should be

Be creative

Dynamic Rich Media

Seasonal variations

Merchants know their own strengths

Press influences

Celebrity

6. Test What Works
Perfect industry to “test” what is bringing you the best commissions
Make sure you understand the reporting tools
Recreate success with other advertisers/websites

SUMMARY
Leverage the info-shopper
Expand your approach and maximise your long-term return
Use all the tools available to make your job easier
Merchandise – give consumers what they want

Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today

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Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today Presentation Transcript