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Beyond the Banner…Retail Affiliates: Merchandising & Maximising Revenue<br />Presented by: Liane Dietrich<br />Managing Di...
Introduction<br />Liane Dietrich, Managing Director, LinkShare<br />Quick Industry trends<br />Beyond the banner<br />
Quick recap of who we are<br />First affiliate marketing network – founded in 1996<br />Over 2.2 million publishers have j...
Quick Industry Trends<br />
Latest data…<br />Studies are still showing that people plan to do more shopping online<br /><ul><li> Many studies:  UK co...
 Does not = higher spending
 But millions of people will spend a greater portion of retail budget on Web </li></li></ul><li>Why are they preferring on...
Why are they preferring offline?<br />
Finding the info they want online<br /><ul><li> 78% don’t get enough information from TV advertising
 92% have more confidence in online 	information than salespeople
 81% are doing online research “most of the time” before buying a product
73% conducting online product 	research several times a month</li></li></ul><li>Research is now part and parcel of shoppin...
Research is now part and parcel of shopping<br />Across all sectors<br />How frequently do you do online research before y...
So how do we reach out to them?<br /><ul><li>	43% of Recession Shoppers have purchased a product online that they wouldn’t...
69% have found a review by another consumer helpful
  83% have used a comparison shopping engine
  60% cite being able to research information as a reason for shopping online</li></ul>“Online you can thoroughly research...
Beyond the banner<br />1. Give the consumer what they want <br />2. Expand your approach for long-term goals<br />3. Make ...
1. Give the consumer what they want<br />Eliminate clicks between the consumer and the desired action on your site<br />
1. Give the consumer what they want<br />Deeplinking<br /><ul><li>Link to specific pages on an advertiser site
Send traffic to the most qualified page possible</li></li></ul><li>2. Expand your approach for long-term goals<br />Mercha...
2. Expand your approach for long-term goals<br /><ul><li>Focus beyond brands
Showcase your strengths rather than a brand logo</li></li></ul><li>2. Expand your approach for long-term goals<br />
3. Make your life easier!<br />Product LinkFinder<br /><ul><li>Search across multiple advertisers for specific products
Sort results by price, name or category</li></li></ul><li>3. Make your life easier!<br />Easy deeplinkingsolutions<br />
3. Make your life easier!<br />WordPressPlugins<br />RSS DealFeed<br /><ul><li>Display & manage RSS feeds in your blog</li...
Search for product links</li></li></ul><li>3. Make your life easier!<br />Widgets<br />
4. Increase Conversion Through Merchandising<br />How it was typically<br />How it should be<br />
4. Increase Conversion Through Merchandising<br />Be creative<br />
4. Increase Conversion Through Merchandising<br />
4. Increase Conversion Through Merchandising<br /><ul><li>Dynamic Rich Media</li></li></ul><li>5. Leverage existing influe...
5. Leverage existing influences<br />Merchants know their own strengths<br />
5. Leverage existing influences<br />Press influences<br />
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Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today

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The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. How is this creating more opportunity for affiliates, Effective Merchandising – increase conversions, maximise revenues and build relationships

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Transcript of "Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today"

  1. 1. Beyond the Banner…Retail Affiliates: Merchandising & Maximising Revenue<br />Presented by: Liane Dietrich<br />Managing Director, LinkShare Ltd.<br />
  2. 2. Introduction<br />Liane Dietrich, Managing Director, LinkShare<br />Quick Industry trends<br />Beyond the banner<br />
  3. 3. Quick recap of who we are<br />First affiliate marketing network – founded in 1996<br />Over 2.2 million publishers have joined the LinkShare globally<br /><ul><li>One of the largest performance marketing networks in the world based on Gross Merchant Sales (GMS)</li></li></ul><li>Retail Expertise<br />Some brands you wouldn’t expect…<br />
  4. 4. Quick Industry Trends<br />
  5. 5. Latest data…<br />Studies are still showing that people plan to do more shopping online<br /><ul><li> Many studies: UK consumers to do more shopping online
  6. 6. Does not = higher spending
  7. 7. But millions of people will spend a greater portion of retail budget on Web </li></li></ul><li>Why are they preferring online?<br />
  8. 8. Why are they preferring offline?<br />
  9. 9. Finding the info they want online<br /><ul><li> 78% don’t get enough information from TV advertising
  10. 10. 92% have more confidence in online information than salespeople
  11. 11. 81% are doing online research “most of the time” before buying a product
  12. 12. 73% conducting online product research several times a month</li></li></ul><li>Research is now part and parcel of shopping<br />
  13. 13. Research is now part and parcel of shopping<br />Across all sectors<br />How frequently do you do online research before you purchase each of the following types of products? (Most of the time / Occasionally)<br />
  14. 14. So how do we reach out to them?<br /><ul><li> 43% of Recession Shoppers have purchased a product online that they wouldn’t otherwise because of a voucher
  15. 15. 69% have found a review by another consumer helpful
  16. 16. 83% have used a comparison shopping engine
  17. 17. 60% cite being able to research information as a reason for shopping online</li></ul>“Online you can thoroughly research what you want before purchase.”<br />
  18. 18. Beyond the banner<br />1. Give the consumer what they want <br />2. Expand your approach for long-term goals<br />3. Make your life easier<br />4. Increase conversion through merchandising<br />5. Leverage existing influences<br />6. Test into what works<br />
  19. 19. 1. Give the consumer what they want<br />Eliminate clicks between the consumer and the desired action on your site<br />
  20. 20. 1. Give the consumer what they want<br />Deeplinking<br /><ul><li>Link to specific pages on an advertiser site
  21. 21. Send traffic to the most qualified page possible</li></li></ul><li>2. Expand your approach for long-term goals<br />Merchants (theoretically) ~ 80% of sales by top 20% of affiliates <br />Affiliates – Same: majority of income from the big programmes<br />Expand Partnerships – across verticals, outside the box<br />
  22. 22. 2. Expand your approach for long-term goals<br /><ul><li>Focus beyond brands
  23. 23. Showcase your strengths rather than a brand logo</li></li></ul><li>2. Expand your approach for long-term goals<br />
  24. 24. 3. Make your life easier!<br />Product LinkFinder<br /><ul><li>Search across multiple advertisers for specific products
  25. 25. Sort results by price, name or category</li></li></ul><li>3. Make your life easier!<br />Easy deeplinkingsolutions<br />
  26. 26. 3. Make your life easier!<br />WordPressPlugins<br />RSS DealFeed<br /><ul><li>Display & manage RSS feeds in your blog</li></ul>AdMix<br /><ul><li>Use advertiser RSS feeds as blog posts</li></ul>LinkLookup<br /><ul><li>Create deep links
  27. 27. Search for product links</li></li></ul><li>3. Make your life easier!<br />Widgets<br />
  28. 28. 4. Increase Conversion Through Merchandising<br />How it was typically<br />How it should be<br />
  29. 29. 4. Increase Conversion Through Merchandising<br />Be creative<br />
  30. 30. 4. Increase Conversion Through Merchandising<br />
  31. 31. 4. Increase Conversion Through Merchandising<br /><ul><li>Dynamic Rich Media</li></li></ul><li>5. Leverage existing influences<br />Seasonal variations<br />
  32. 32. 5. Leverage existing influences<br />Merchants know their own strengths<br />
  33. 33. 5. Leverage existing influences<br />Press influences<br />
  34. 34. 5. Leverage existing influences<br />Press influences<br />
  35. 35. 5. Leverage existing influences<br />Celebrity<br />
  36. 36. 6. Test What Works<br />Perfect industry to “test” what is bringing you the best commissions<br />Make sure you understand the reporting tools<br />Recreate success with other advertisers/websites<br />
  37. 37. SUMMARY<br />Leverage the info-shopper<br />Expand your approach and maximise your long-term return<br />Use all the tools available to make your job easier<br />Merchandise – give consumers what they want<br />
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