Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones

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    Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones - Presentation Transcript

    1. Beyond Linkbait Dixon Jones
      • Receptional
      • We are getting old
      • We joined some clubs
      • We’ve got badges
      • We’ve got bigger mouths than most
      • We’re Internet marketing consultants with a good track record
      • Majestic SEO
      • Second largest map of links on the web after Google
      • 890 BILLION URLS indexed
      • Can analyze back-links by:
        • Anchor
        • Strength
        • Domain or URL
        • Link Type
        • Date found
        • Much more
    2. No theory. Just Actionable Ideas
      • Link reclamation
      • A Press Release Case Study
      • A Free link
    3. Link Reclamation
      • Coolest new trick in the book
    4.  
    5. Step 1: Find all URLs with links (Links to your site)
    6. Step 2: Export as CSV
    7. Step 3: Check Header Response
    8. The result: Free link juice 86 urls not generating link juice
    9. A Case Study of PrWeb UK
      • Conducted last Tuesday (Don’t say I’m not up to date)
      • Total cost: £110 plus some time
      • Decided to hype the “Link Reclamation” that I just uncovered for you
    10.  
    11.  
    12. PRWeb (UK) Case Study
    13.  
    14. PRWeb after day 1
    15. The final Test: Can I get to page 1? (Anecdotal, not conclusive if I get to page 1)
    16. Lastly a Free Link
      • I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
      • (ONE follow up email only. I promise)
    17. Thank You
      • Dixon Jones
      • I’m not hard to find…
      • Receptional.com/newsroom
      • Dixonjones.com/rss
      • Twitter.com/receptional
      • Facebook & LinkedIn as “Dixon Jones”
      • Webmasterworld as “Receptional”
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