Your SlideShare is downloading. ×
0
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones

556

Published on

Part 2 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of …

Part 2 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
556
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Beyond Linkbait Dixon Jones
  • 2. <ul><li>Receptional </li></ul><ul><li>We are getting old </li></ul><ul><li>We joined some clubs </li></ul><ul><li>We’ve got badges </li></ul><ul><li>We’ve got bigger mouths than most </li></ul><ul><li>We’re Internet marketing consultants with a good track record </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Second largest map of links on the web after Google </li></ul><ul><li>890 BILLION URLS indexed </li></ul><ul><li>Can analyze back-links by: </li></ul><ul><ul><li>Anchor </li></ul></ul><ul><ul><li>Strength </li></ul></ul><ul><ul><li>Domain or URL </li></ul></ul><ul><ul><li>Link Type </li></ul></ul><ul><ul><li>Date found </li></ul></ul><ul><ul><li>Much more </li></ul></ul>
  • 3. No theory. Just Actionable Ideas <ul><li>Link reclamation </li></ul><ul><li>A Press Release Case Study </li></ul><ul><li>A Free link </li></ul>
  • 4. Link Reclamation <ul><li>Coolest new trick in the book </li></ul>
  • 5.  
  • 6. Step 1: Find all URLs with links (Links to your site)
  • 7. Step 2: Export as CSV
  • 8. Step 3: Check Header Response
  • 9. The result: Free link juice 86 urls not generating link juice
  • 10. A Case Study of PrWeb UK <ul><li>Conducted last Tuesday (Don’t say I’m not up to date) </li></ul><ul><li>Total cost: £110 plus some time </li></ul><ul><li>Decided to hype the “Link Reclamation” that I just uncovered for you </li></ul>
  • 11.  
  • 12.  
  • 13. PRWeb (UK) Case Study
  • 14.  
  • 15. PRWeb after day 1
  • 16. The final Test: Can I get to page 1? (Anecdotal, not conclusive if I get to page 1)
  • 17. Lastly a Free Link <ul><li>I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address </li></ul><ul><li>(ONE follow up email only. I promise) </li></ul>
  • 18. Thank You <ul><li>Dixon Jones </li></ul><ul><li>I’m not hard to find… </li></ul><ul><li>Receptional.com/newsroom </li></ul><ul><li>Dixonjones.com/rss </li></ul><ul><li>Twitter.com/receptional </li></ul><ul><li>Facebook & LinkedIn as “Dixon Jones” </li></ul><ul><li>Webmasterworld as “Receptional” </li></ul>

×