Behavioural Re-targeting and Performance Marketing - Laurent GibPresentation Transcript
MyThings Personalised Retargeting “ Bringing back lost prospects and converting them into buyers” Laurent Gibb – VP Publishers & Licensing
MyThings is the fastest growing personalized retargeting provider in Europe
Implemented, often exclusively, by the leading affiliate networks, ad agencies and ecommerce platforms in Europe
Over 100 customers, all top online retailers such as PriceMinister, Pixmania, Kelkoo, MisterGooddeal, CDiscount, Republic and Adidas
Achieving 3-6X uplift in return conversions for dozens of top retail and other ecommerce businesses
Personalising over a billion impressions a month
Media network that spans the global ad-networks, affiliate networks, ad exchanges and top local publishers
myThings | Highlights
We’ve taken the best of display
… and added the best of Search
Nano Targeting = purchase intent & relevancy
Performance-based business model: the advertiser pays only for actual sales
myThings | Performance Meets Disp lay
Personalised retargeting in a nutshell SOLD
Displaying: Right Ad, Right Person at the Right Time
MyThings Retargeting Solutions
Limitations of the Current Single Attribution Model
The current attribution model dictates PV is always overwritten by post-click.
This is not compatible with new CPA/display models that merchants require.
Today: Various temporary custom solutions available network by network
Tomorrow: MyThings supports multi-attribution model
Research | PV is proven to have impact on conversions
Comscore : According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.
“ Retargeted display ads gave a 1,046% lift in searches on brand terms within four weeks after exposure. Retargeting also brought the biggest lift in website visitation within four weeks after exposure, at 726%. Again, no other media placement strategy came close to the performance of retargeted campaigns” - comScore & ValueClick September 27, 2010
Comscore: In another study display exposure generated incremental 27% sales lift after seeing a retargeted banner whether the clicked on it or not - comScore August 2008
Industry - PV is becoming a standard
Using some form of Post Impression has become the standard in the continent (such as France where MyThings Media also operates)
This same standardised post click and post view methods have been used for years by large publishers such as MSN, AOL and Yahoo! both in standard advertising and retargeted campaigns
Post View is now starting to be embraced by affiliate networks such as Zanox
9.6.2010 “ The TPV partnerships can be individually regulated by means of separate conditions models and cookie lifespans. "
MyThings for merchants
Is the only company to offer a true CPA personalised retargeting
Is completely transparent in methods of operation subject to dedupe and 3 rd party tracking
Offers a healthy environment were merchants aren’t encouraged to bid against other on CPCs
MyThings for affiliates
New method of optimisation for content
No other offering on market which has been designed specifically for affiliates in mind
MyThings guarantees incremental revenues
Easy copy paste tag implementation
Thank you! Laurent Gibb l [email_address] l t: 0203 151 0781
The Result | +300% uplift in return conversion rate Advertiser A: French Electronics Retailer (April-July 2010 monthly average) Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase Retailer B: UK Fashion Brand (Jan-June 2010 monthly average)
Highlighted Feature | Advertiser Broadcast Channel Over Banner
Direct channel between merchant
and end-users, via publishers
“ broadcasting” instant promotion data updates across network
No need to replace banner to update sale information!
Today, when advertisers wish to distribute a message to their (potential) customers, they need to design a new banner But not anymore!
myThings | Established Strategic Channel Partners Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more Personalised retargeting provider for interactive media , the leading online German Sales House Exclusive retargeting provider by Venda , a leading Ecommerce platform Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman In-platform personalized retargeting provider for Hybris