Behavioural Re-targeting and Performance Marketing - Laurent Gib
Upcoming SlideShare
Loading in...5
×
 

Behavioural Re-targeting and Performance Marketing - Laurent Gib

on

  • 1,654 views

 

Statistics

Views

Total Views
1,654
Views on SlideShare
1,640
Embed Views
14

Actions

Likes
1
Downloads
32
Comments
0

1 Embed 14

http://www.affiliates4u.com 14

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
  • * 07/16/96 * ##
  • In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • * 07/16/96 * ##
  • No PII Policy MyThings only collects anonymous data exclusively meant for statistical treatment. There is absolutely no way for MyThings to identify the consumer. Audited for Privacy Seals myThings is a member of iab UK and undergoing cetrification process for EuroPrise – the european privacy seal Frequency Capping myThings adopts a strict ad capping policy to avoid over-exposure and improve consumer experience Compliant with Safe Harbor Principles MyThings works in accordance to international regulations and EU standards of privacy . MyThings privacy policy is in strict compliance with the US Export Authority's Safe Harbour Principles : ttp://www.export.gov/safeharbor Consumer Transparency & Control Opt-out Mythings’ ad solution supports disclosure and consumer opt-out, both on-banner and via the MyThings website Cookie Management Consumers can easily avoid personalised retargeting ads by managing their cookies via their browsers * 07/16/96 * ##

Behavioural Re-targeting and Performance Marketing - Laurent Gib Behavioural Re-targeting and Performance Marketing - Laurent Gib Presentation Transcript

  • MyThings Personalised Retargeting “ Bringing back lost prospects and converting them into buyers” Laurent Gibb – VP Publishers & Licensing
    • MyThings is the fastest growing personalized retargeting provider in Europe
    • Implemented, often exclusively, by the leading affiliate networks, ad agencies and ecommerce platforms in Europe
    • Over 100 customers, all top online retailers such as PriceMinister, Pixmania, Kelkoo, MisterGooddeal, CDiscount, Republic and Adidas
    • Achieving 3-6X uplift in return conversions for dozens of top retail and other ecommerce businesses
    • Personalising over a billion impressions a month
    • Media network that spans the global ad-networks, affiliate networks, ad exchanges and top local publishers
    myThings | Highlights
    • We’ve taken the best of display
    • Volume
    • Branding power
    • Engagement
    • … and added the best of Search
    • Nano Targeting = purchase intent & relevancy
    • Personalised content
    • Performance-based business model: the advertiser pays only for actual sales
    • Measurability
    myThings | Performance Meets Disp lay
  • Personalised retargeting in a nutshell SOLD
  • Displaying: Right Ad, Right Person at the Right Time
  • MyThings Retargeting Solutions
  • Limitations of the Current Single Attribution Model
    • The current attribution model dictates PV is always overwritten by post-click.
    • This is not compatible with new CPA/display models that merchants require.
    • Today: Various temporary custom solutions available network by network
    • Tomorrow: MyThings supports multi-attribution model
    Non-attributed Attributed
  • Research | PV is proven to have impact on conversions
      • Comscore : According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.
      • “ Retargeted display ads gave a 1,046% lift in searches on brand terms within four weeks after exposure.  Retargeting also brought the biggest lift in website visitation within four weeks after exposure, at 726%. Again, no other media placement strategy came close to the performance of retargeted campaigns” - comScore & ValueClick September 27, 2010 
      • Comscore: In another study display exposure generated incremental 27% sales lift after seeing a retargeted banner whether the clicked on it or not - comScore August 2008
  • Industry - PV is becoming a standard
    • Using some form of Post Impression has become the standard in the continent (such as France where MyThings Media also operates)
    • This same standardised post click and post view methods have been used for years by large publishers such as MSN, AOL and Yahoo! both in standard advertising and retargeted campaigns
    • Post View is now starting to be embraced by affiliate networks such as Zanox
    9.6.2010 “ The TPV partnerships can be individually regulated by means of separate conditions models and cookie lifespans. "
  • In Summary
    • MyThings for merchants
    • Is the only company to offer a true CPA personalised retargeting
    • Is completely transparent in methods of operation subject to dedupe and 3 rd party tracking
    • Offers a healthy environment were merchants aren’t encouraged to bid against other on CPCs
    • MyThings for affiliates
    • New method of optimisation for content
    • No other offering on market which has been designed specifically for affiliates in mind
    • MyThings guarantees incremental revenues
    • Easy copy paste tag implementation
  • Thank you! Laurent Gibb l [email_address] l t: 0203 151 0781
  • The Result | +300% uplift in return conversion rate Advertiser A: French Electronics Retailer (April-July 2010 monthly average) Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase Retailer B: UK Fashion Brand (Jan-June 2010 monthly average)
  • Highlighted Feature | Advertiser Broadcast Channel Over Banner
    • Direct channel between merchant
    • and end-users, via publishers
    • “ broadcasting” instant promotion data updates across network
    • No need to replace banner to update sale information!
    Today, when advertisers wish to distribute a message to their (potential) customers, they need to design a new banner But not anymore!
  • myThings | Established Strategic Channel Partners Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more Personalised retargeting provider for interactive media , the leading online German Sales House Exclusive retargeting provider by Venda , a leading Ecommerce platform Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman In-platform personalized retargeting provider for Hybris
  • Key Differentiators | Consumer Care
        • Customer Transparency & Control
          • Disclosure
          • Opt-out
        • No PII Policy
        • Compliant with Safe Harbor Principals
        • Audited for Privacy Seals
          • TRUSTe
          • Undergoing certification process for EuroPrise