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Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
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Behavioural Re-targeting and Performance Marketing - Laurent Gib

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  • * 07/16/96 * ##
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  • In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
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  • In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
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  • No PII Policy MyThings only collects anonymous data exclusively meant for statistical treatment. There is absolutely no way for MyThings to identify the consumer. Audited for Privacy Seals myThings is a member of iab UK and undergoing cetrification process for EuroPrise – the european privacy seal Frequency Capping myThings adopts a strict ad capping policy to avoid over-exposure and improve consumer experience Compliant with Safe Harbor Principles MyThings works in accordance to international regulations and EU standards of privacy . MyThings privacy policy is in strict compliance with the US Export Authority's Safe Harbour Principles : ttp://www.export.gov/safeharbor Consumer Transparency & Control Opt-out Mythings’ ad solution supports disclosure and consumer opt-out, both on-banner and via the MyThings website Cookie Management Consumers can easily avoid personalised retargeting ads by managing their cookies via their browsers * 07/16/96 * ##
  • Transcript

    • 1. MyThings Personalised Retargeting “ Bringing back lost prospects and converting them into buyers” Laurent Gibb – VP Publishers & Licensing
    • 2. <ul><li>MyThings is the fastest growing personalized retargeting provider in Europe </li></ul><ul><li>Implemented, often exclusively, by the leading affiliate networks, ad agencies and ecommerce platforms in Europe </li></ul><ul><li>Over 100 customers, all top online retailers such as PriceMinister, Pixmania, Kelkoo, MisterGooddeal, CDiscount, Republic and Adidas </li></ul><ul><li>Achieving 3-6X uplift in return conversions for dozens of top retail and other ecommerce businesses </li></ul><ul><li>Personalising over a billion impressions a month </li></ul><ul><li>Media network that spans the global ad-networks, affiliate networks, ad exchanges and top local publishers </li></ul>myThings | Highlights
    • 3. <ul><li>We’ve taken the best of display </li></ul><ul><li>Volume </li></ul><ul><li>Branding power </li></ul><ul><li>Engagement </li></ul><ul><li>… and added the best of Search </li></ul><ul><li>Nano Targeting = purchase intent & relevancy </li></ul><ul><li>Personalised content </li></ul><ul><li>Performance-based business model: the advertiser pays only for actual sales </li></ul><ul><li>Measurability </li></ul>myThings | Performance Meets Disp lay
    • 4. Personalised retargeting in a nutshell SOLD
    • 5. Displaying: Right Ad, Right Person at the Right Time
    • 6. MyThings Retargeting Solutions
    • 7. Limitations of the Current Single Attribution Model <ul><li>The current attribution model dictates PV is always overwritten by post-click. </li></ul><ul><li>This is not compatible with new CPA/display models that merchants require. </li></ul><ul><li>Today: Various temporary custom solutions available network by network </li></ul><ul><li>Tomorrow: MyThings supports multi-attribution model </li></ul>Non-attributed Attributed
    • 8. Research | PV is proven to have impact on conversions <ul><ul><li>Comscore : According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting. </li></ul></ul><ul><ul><li>“ Retargeted display ads gave a 1,046% lift in searches on brand terms within four weeks after exposure.  Retargeting also brought the biggest lift in website visitation within four weeks after exposure, at 726%. Again, no other media placement strategy came close to the performance of retargeted campaigns” - comScore & ValueClick September 27, 2010  </li></ul></ul><ul><ul><li>Comscore: In another study display exposure generated incremental 27% sales lift after seeing a retargeted banner whether the clicked on it or not - comScore August 2008 </li></ul></ul>
    • 9. Industry - PV is becoming a standard <ul><li>Using some form of Post Impression has become the standard in the continent (such as France where MyThings Media also operates) </li></ul><ul><li>This same standardised post click and post view methods have been used for years by large publishers such as MSN, AOL and Yahoo! both in standard advertising and retargeted campaigns </li></ul><ul><li>Post View is now starting to be embraced by affiliate networks such as Zanox </li></ul>9.6.2010 “ The TPV partnerships can be individually regulated by means of separate conditions models and cookie lifespans. &quot;
    • 10. In Summary <ul><li>MyThings for merchants </li></ul><ul><li>Is the only company to offer a true CPA personalised retargeting </li></ul><ul><li>Is completely transparent in methods of operation subject to dedupe and 3 rd party tracking </li></ul><ul><li>Offers a healthy environment were merchants aren’t encouraged to bid against other on CPCs </li></ul><ul><li>MyThings for affiliates </li></ul><ul><li>New method of optimisation for content </li></ul><ul><li>No other offering on market which has been designed specifically for affiliates in mind </li></ul><ul><li>MyThings guarantees incremental revenues </li></ul><ul><li>Easy copy paste tag implementation </li></ul>
    • 11. Thank you! Laurent Gibb l [email_address] l t: 0203 151 0781
    • 12. The Result | +300% uplift in return conversion rate Advertiser A: French Electronics Retailer (April-July 2010 monthly average) Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase Retailer B: UK Fashion Brand (Jan-June 2010 monthly average)
    • 13. Highlighted Feature | Advertiser Broadcast Channel Over Banner <ul><li>Direct channel between merchant </li></ul><ul><li>and end-users, via publishers </li></ul><ul><li>“ broadcasting” instant promotion data updates across network </li></ul><ul><li>No need to replace banner to update sale information! </li></ul>Today, when advertisers wish to distribute a message to their (potential) customers, they need to design a new banner But not anymore!
    • 14. myThings | Established Strategic Channel Partners Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more Personalised retargeting provider for interactive media , the leading online German Sales House Exclusive retargeting provider by Venda , a leading Ecommerce platform Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman In-platform personalized retargeting provider for Hybris
    • 15. Key Differentiators | Consumer Care <ul><ul><ul><li>Customer Transparency & Control </li></ul></ul></ul><ul><ul><ul><ul><li>Disclosure </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Opt-out </li></ul></ul></ul></ul><ul><ul><ul><li>No PII Policy </li></ul></ul></ul><ul><ul><ul><li>Compliant with Safe Harbor Principals </li></ul></ul></ul><ul><ul><ul><li>Audited for Privacy Seals </li></ul></ul></ul><ul><ul><ul><ul><li>TRUSTe </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Undergoing certification process for EuroPrise </li></ul></ul></ul></ul>

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