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Soho –Sizing the opportunity
Soho Number Crunching – The EuropeanPerspective                                                       Just a few figures  ...
And what is the Performance marketing potential?$<v                         SoHo                  Total SME  # of Enterpri...
Driving online sales by understanding the buyingprocessKey information sources along the buying process  70%  60%  50%  40...
Advertisers with strong interest in Soho and B2Bsegment, affilinet with attractive advertiserportfolio
OUR MISSION: YOUR SUCCESS          affilinet GmbH          E. dwichertnick@affili.net          Dorothea Wichert-Nick      ...
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Approaching the SoHo Market Opportunity

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Panel session with Peter Chapin, Freemax Media, Stephan Kalleder, Solon Management Consulting, Dr Andreas Palm, 1&1 Internet AG, Dorothea von Wichert-Nick, affilinet

a4uexpo Barcelona 2012

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Transcript of "Approaching the SoHo Market Opportunity"

  1. 1. Soho –Sizing the opportunity
  2. 2. Soho Number Crunching – The EuropeanPerspective Just a few figures Retailers / 1,1 0,1 Craftsmen 1,6 about an amazing Service / Renting 6,0 Mass market 1,8 Construction • 19m enterprises Manufacturing • 39m employees Hotels / • € 1,293 bn revenue – 2,8 Restaurants the only company Transport / Communication segment with growth Others 6,0 in 2010!
  3. 3. And what is the Performance marketing potential?$<v SoHo Total SME # of Enterprises 19.2 mn 20.8 mn # of Employees 38,9 mn (2/SoHo) 87,5 mn (4.2/SME) Revenue / Enterprise 67,369 € p.a./SoHo 167,962 € p.a./SME Profit, Salary, -42,777 € p.a./SoHo -123,913 € p.a./SME Investment Relevant Spending 24,592 € p.a./SoHo 44,050 € p.a./SME Thereof online (15%) 3,690 € p.a./SoHo 6,600 € p.a./SME Thereof performance 920 € p.a. / SoHo 1,650 € p.a./SME Total Performance € 17.7 bn € 34.4 bn
  4. 4. Driving online sales by understanding the buyingprocessKey information sources along the buying process 70% 60% 50% 40% 30% 20% 10% 0% Research / Engagement Consideration / Comparison Purchase
  5. 5. Advertisers with strong interest in Soho and B2Bsegment, affilinet with attractive advertiserportfolio
  6. 6. OUR MISSION: YOUR SUCCESS affilinet GmbH E. dwichertnick@affili.net Dorothea Wichert-Nick www.affili.net Joseph-Wild-Str. 20 81829 München
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