Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger
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Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger

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  • Experian FootFall helps to optimise site performance based on measured consumer behaviour: Analyses customer numbers, sales conversion rates and customer behaviour to come up with an index score.

Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger Presentation Transcript

  • Am I really taking advantage of Seasonality in Affiliate Marketing?
  • On the panel today: ZAK EDWARDS CHARLIE RANGER GILLIAN MAKEPEACE TIM JESSOP MANAGING ONLINE MARKETING AFFILIATE MARKETING MARKETING DIRECTOR MANAGER MANAGER MANAGER PREZZYBOX TUI UK DEBENHAMS TESCO
  • Christmas planning is starting earlier every year Consumers are actively researching Christmas shopping sooner and sooner 16 weeks 14 weeks 9 weeks • Weekly unique terms represented as share of all search terms to All Categories • US trendSource: Experian Hitwise UK 2011
  • Early snow affected online behaviours As did the ash cloudSource: Experian Hitwise UK 2011
  • Most searched-for products on Cyber Sunday 2010 Snow shoes?Source: Experian Hitwise UK 2011
  • Flight searches begin to increase mid-December but really take off in JanuarySource: Experian Hitwise UK 2011
  • Mother’s Day caused the biggest spike in Spring • Sunday 27 March was the single biggest day in online retail this Spring • Saturday 2 April was the single biggest day for Footfall with a last minute rush for gift buyingSource: Experian Hitwise UK 2011
  • Easter weekend faired better online than offline • Easter Sunday, 24 March, was the single lowest day for footfall in spring • Easter Monday, 25 April, saw traffic peak for online retailers above the traditional weekly spike on Sunday.Source: Experian Hitwise UK 2011
  • The Royal Wedding caused drop-offs in online & offline • The Royal Wedding led to a Footfall Index score 33% lower than on 29 April 2010 • There was a significant dip in online traffic to retail websites that day, representing the worst day for online retail in AprilSource: Experian Hitwise UK 2011
  • “Compare travel insurance” Experienced a 1,676% increase • Increase in “compare” related terms across all industries including travel, telecoms and utilities • Reflects increased price-sensitive consumers and appetite to find the best deals onlineSource: Experian Hitwise UK 2011
  • However, comparison sites are losing market share…to vouchers and social shoppingSource: Experian Hitwise UK 2011
  • Group-buying is really taking hold…Groupon’s traffic has grown 350% in the last yearSource: Experian Hitwise UK 2011
  • Our online access is changing… • In September 2009, just 0.02% of all UK web traffic originated from a mobile device • In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)! • This figure has exceeded 10% alreadySource: Experian Hitwise UK 2011
  • Considerably… How will this shift affect seasonal norm?Source: Prosper Mobile Insights 2011
  • Over to the panel:Are we really taking advantage ofSeasonality in Affiliate Marketing?