Advertiser and Publisher 101: 10 Insights

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Advertiser and Publisher 101: 10 Insights

  1. 1. 10 InsightsMark HavilandOctober 17th 2012
  2. 2. The UK is the mostsophisticated,yet complexmarketing environmenton the planet
  3. 3. 50% of advertisers use 7+ channels Competing SilosSource: SkyID Nov 2011
  4. 4. Race Religion Culture Language Complex Consumer PoliticsNationality Socio-eco Sex
  5. 5. Complex Marketing Landscape -Complex Consumer -Highly Competitive Marketplace
  6. 6. MediaBrandsVolume: No.1
  7. 7. Media Brands: Brand Too
  8. 8. %age of internet populations purchasing cross-border 60 50 40 30 percentage 20 10 0 EU Average DE UK FR BE LUXSource: 2012 European Commission Digital Scorecard
  9. 9. Consumer Insights (Forrester Study 2012) 1. CPA spend is on the rise 2. New customer acquisition 3. Promotions have positive impact on brand reputation 4. Affiliate model attracts high spending customers 5. Affiliate model often closes the saleForrester study commissioned by Rakuten LinkShare – April 2012
  10. 10. Feeling Abandoned…
  11. 11. 2% Conversion50-70% abandonment5% uplift
  12. 12. FashionableFashion
  13. 13. Curation & Editorial
  14. 14. MobileLacking Investment
  15. 15. Performance Potential
  16. 16. 97% - Need ROI justification75% - lack the toolsSource SKYIQ NOV. 2012
  17. 17. Growth in CPA vs. other channelsForrester study commissioned by Rakuten LinkShare – April 2012
  18. 18. Thank you

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