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How to discover, distract and destroy               @SamuelCrocker       1
HOW TO FIND YOUR TARGETS                           @samuelcrocker                                      2
Great data is expensive                          3
However, there are cheaper ways                                  4
HOW TO FIND THEIR KEYWORDS                        @samuelcrocker                                   5
Check Meta Keywords                      6
Keyword Theft                7
Spyfu        8
...or you could just scrape every single one of their title tags.URL                     Title                            ...
FINDING SECRETS THE EASY(ISH)WAY                           @samuelcrocker                                      10
Easiest way to find this out is to ask them...                                                 11
... or become/pose as an affiliate                                     12
HOW TO STEAL THEIR THUNDER                        @samuelcrocker                                   13
Create alerts and quietly stalk...                                     14
Find Their Online PR Platforms: [Brand] + Press Release                                                          15
...Then Pounce and Steal their Spotlight                                           16
There’s nothing wrong with a bad press release provided the information                                is true.           ...
HOW TO GO TOO FAR                    @samuelcrocker                               18
Some people will do anything to win...                                         19
Distractions I’ve Seen                         •Mess with their analytics          PANIC                         •Fake mob...
Going overboard: Do not blog or tweet•PPC Trick – Quality Score   •Got clicks?•A tamer version of codeinjection?•Bounce ra...
My view?           22
HIT EM WHERE IT REALLY HURTS                          @samuelcrocker                                     23
It’s about knowing their weaknesses... start here.                         •Social – are they proactive or                ...
Questions?Questions?       @samuelcrocker                samuel.crocker@omduk.com                                         ...
Image Sourceshttp://geek-freemarketing.com/local-business-marketing/your-new-job-double-agent-why-you-should-spy-on-your-c...
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How to discover, distract and destroy - Sam Crocker

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  • So I prefer look at a bunch of keywords and see who appears where before I make a move.
  • Let your results do the talking.
  • Transcript of "How to discover, distract and destroy - Sam Crocker"

    1. 1. How to discover, distract and destroy @SamuelCrocker 1
    2. 2. HOW TO FIND YOUR TARGETS @samuelcrocker 2
    3. 3. Great data is expensive 3
    4. 4. However, there are cheaper ways 4
    5. 5. HOW TO FIND THEIR KEYWORDS @samuelcrocker 5
    6. 6. Check Meta Keywords 6
    7. 7. Keyword Theft 7
    8. 8. Spyfu 8
    9. 9. ...or you could just scrape every single one of their title tags.URL Title Trimmed Searches (Exact)http://www.carrentals.co.uk/car-hire/france7.html 1 Cheap car hire France - 7 seater, luxury, long term hire availablehire France Cheap car 1600http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html Cheap Car Hire Brest 1 Cheap Car Hire Brest -Boulevard Gambetta France 720http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html 1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320http://www.carrentals.co.uk/car-hire/morocco.htmlseater, luxury, long term hire available Morocco 1 Cheap car hire Morocco - 7 Cheap car hire 390http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html Hamilton City 1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island NewHire Cheap Car Zealand 140http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html Cheap Car Hire Villach 1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria 73http://www.carrentals.co.uk/car-hire/france12.html - 4x4, 7 seater, and long term hire car hire in France 1 Cheapest car hire in France Cheapest 58http://www.carrentals.co.uk/car-hire/panama.html compare car hire prices Cheap car hire in Panama 1 Cheap car hire in Panama - 58http://www.carrentals.co.uk/car-hire/italy.html compare car hire prices 1 Cheap car hire in Italy - Cheap car hire in Italy 58http://www.carrentals.co.uk/car-hire/italy9.html - Find the latest rental dealsEconomy car hire in Italy 1 Economy car hire in Italy 16http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html Cheap Car Hire Naples 1 Cheap Car Hire Naples - via Miguel Cerva Italy 12http://www.carrentals.co.uk/car-hire/italy2.html - 4x4, 7 seater, and long term hire 1 Cheapest car hire in Italy Cheapest car hire in Italy 10http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html 1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html 1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html 1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html 1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10http://www.carrentals.co.uk/car-hire/kosovo.html - Find the latest rental deals 1 Economy car hire in Kosovo Economy car hire in Kosovo - + Excel + API Instructions: http://goo.gl/fg1qU 9
    10. 10. FINDING SECRETS THE EASY(ISH)WAY @samuelcrocker 10
    11. 11. Easiest way to find this out is to ask them... 11
    12. 12. ... or become/pose as an affiliate 12
    13. 13. HOW TO STEAL THEIR THUNDER @samuelcrocker 13
    14. 14. Create alerts and quietly stalk... 14
    15. 15. Find Their Online PR Platforms: [Brand] + Press Release 15
    16. 16. ...Then Pounce and Steal their Spotlight 16
    17. 17. There’s nothing wrong with a bad press release provided the information is true. 17
    18. 18. HOW TO GO TOO FAR @samuelcrocker 18
    19. 19. Some people will do anything to win... 19
    20. 20. Distractions I’ve Seen •Mess with their analytics PANIC •Fake mobile site •Create a fake dev site •Send in head-hunters •Cease and Desist 20
    21. 21. Going overboard: Do not blog or tweet•PPC Trick – Quality Score •Got clicks?•A tamer version of codeinjection?•Bounce rate?•DDOS? 21
    22. 22. My view? 22
    23. 23. HIT EM WHERE IT REALLY HURTS @samuelcrocker 23
    24. 24. It’s about knowing their weaknesses... start here. •Social – are they proactive or responsive? •Linkbuilding – are they building links on an ongoing basis? •Email – are they doing it at all •Do they have a mobile site? Is it any good? •Is the well designed and easy to use? 24
    25. 25. Questions?Questions? @samuelcrocker samuel.crocker@omduk.com 25
    26. 26. Image Sourceshttp://geek-freemarketing.com/local-business-marketing/your-new-job-double-agent-why-you-should-spy-on-your-competition#http://www.totalapps.net/home/totalapp/public_html/wp-content/uploads/2011/09/apple_logo.jpghttp://www.google.co.uk/press/images.htmlhttp://freshtutorial.com/use-google-and-bing-same-time-to-find-the-best-search/http://www.zgeek.com/forum/gallery/showimage.php?i=35059&c=235http://csahf.blogspot.com/2011/01/great-game.htmlhttp://www.elitetrack.com/blogs/details/4062/http://www.ipadshouse.com/man-spends-five-years-in-jail-for-robbing-ipads/http://upload.wikimedia.org/wikipedia/en/f/f9/Death_star1.png 26
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