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The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
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The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District

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    The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District Presentation Transcript

    • A4U Marco Kloots, CEO 161MEDIA / Platform161
    • 205.06.2013 KUNDE | THEMA Topics o Background o Part 1 - De Market o Part 2 – Programmatic Buying
    • 305.06.2013 KUNDE | THEMA Background o MBA, Erasmus University, Rotterdam o Reddion, Universal Media, Zenith Optimedia, Mediacom, KLM, Belcompany, Martinair o Founder en CEO, ClickDistrict o Netherlands, Germany, Spain, Nordics, Russia o Custom DSP: Platform161
    • Part I The Market
    • 505.06.2013 KUNDE | THEMA The Market in 2005
    • 605.06.2013 KUNDE | THEMA Advertiser Agency Network Publisher
    • 705.06.2013 KUNDE | THEMA Now
    • 805.06.2013 KUNDE | THEMA Network Publisher Trading Desk/DSP Advertiser Agency Data Verification SSP
    • 905.06.2013 KUNDE | THEMA A Summary o Increased Complexiteit o New technology o Real Time Bidding o Data Nieuwe Business Modellen o DSP’s, SSP’s o New Metrics o Conversion attribution
    • PART 2 – Programmatic buying
    • 1105.06.2013 KUNDE | THEMA
    • 1205.06.2013 KUNDE | THEMA
    • Programmatic BuyingReal Time Bidding
    • 1405.06.2013 KUNDE | THEMA Programmatic Buying o Automated process proces o Digitaal medium o Groot volume van transactions o CPM-based o Overcapaciteit o Second price auction Real Time Bidding
    • 1505.06.2013 KUNDE | THEMA DSP SSP The Players
    • 1605.06.2013 KUNDE | THEMA The auction SSP Cnn.com Above the fold 468x60 23:40 DSP Interest in carMaleSunday One Impression
    • 1705.06.2013 KUNDE | THEMA What does technology do? o Make decisions o Automate processes o Beslissingen nemen (CPC naar CPM) o Buy Efficient
    • 1805.06.2013 KUNDE | THEMA
    • Questions?