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Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.com & Neil Ranatunga. Tradedoubler
 

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.com & Neil Ranatunga. Tradedoubler

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  • Mobile Web trackingIn App trackingPotential incentives for downloadsIncentive for App download and CPA for sales made within the App thereafter
  • - Overlay page promoting the App is key for the mobile team but tracking can be put in place to reward affiliates - Phone numbers are less prominent on the mobile website
  • - Their support and strategy will be key in expanding mobile activity to the affiliate channel - Learn from their tests & adapt the affiliate programme to the customer journey - Mirror the success the mobile team has experienced
  • - Mobile is incremental to the desktop affiliate activity and overall programme - Mobile activity is in growth stage and should be rewarded accordingly - Mobile incentives will differ to the standard programme offering
  • - Mobile exclusive coupons - Cost per download App incentives - Local deals tonight page - Exclusive mobile landing pages
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Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.com & Neil Ranatunga. Tradedoubler Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.com & Neil Ranatunga. Tradedoubler Presentation Transcript