60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
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60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker

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  • I’m not saying Anchor Text is of no value, I’m just saying that 9 times out of 10 it’s not worth losing a genuinely earned link over.
  • http://www.biography.com/imported/images/Biography/Images/Profiles/R/JK-Rowling-40998-1-402.jpghttp://blog.chumbonus.com/wp-content/uploads/2010/06/gotInterns2-e1276281705205.jpg

60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker Presentation Transcript

  • 1. INSIGHTS • IDEAS • RESULTS 20 Search tips in 20 Minutes Sam Crocker
  • 2. @SamuelCrocker
  • 3. INSIGHTS • IDEAS • RESULTS 10 Tools
  • 4. | to get more links http://bit.ly/a4uzemanta © 2012. Proprietary and confidential | p. 4
  • 5. | Reverse look-up for linkbuilding © 2012. Proprietary and confidential | p. 5
  • 6. | if you have links to tidy up http://bit.ly/netpeak © 2012. Proprietary and confidential | p. 6
  • 7. | to save time pitching http://bit.ly/a4ulinkdex © 2012. Proprietary and confidential | p. 7
  • 8. | to dig deeper on a budget © 2012. Proprietary and confidential | p. 8 http://bit.ly/linkresearch
  • 9. | To make HREFLANG implementation easier “Thanks @ismepete!” http://bit.ly/hrefxml © 2012. Proprietary and confidential | p. 9
  • 10. | to provide transparency and save time © 2012. Proprietary and confidential | p. 10 http://bit.ly/brightedge
  • 11. | for side by side speed comparison “A one second delay in response can reduce conversion rate by 7%” © 2012. Proprietary and confidential | p. 11
  • 12. Bonus Round 2 x 1 Offer
  • 13. | Make speedy work of initial keyword researchURL Title Trimmed Searches (Exact)http://www.carrentals.co.uk/car-hire/france7.html 1 Cheap car hire France - 7 seater, luxury, long term hire availablehire France Cheap car 1600http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html Cheap Car Hire Brest 1 Cheap Car Hire Brest -Boulevard Gambetta France 720http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html 1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320http://www.carrentals.co.uk/car-hire/morocco.htmlseater, luxury, long term hire available Morocco 1 Cheap car hire Morocco - 7 Cheap car hire 390http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html Hamilton City 1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island NewHire Cheap Car Zealand 140http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html Cheap Car Hire Villach 1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria 73http://www.carrentals.co.uk/car-hire/france12.html - 4x4, 7 seater, and long term hire car hire in France 1 Cheapest car hire in France Cheapest 58http://www.carrentals.co.uk/car-hire/panama.html compare car hire prices Cheap car hire in Panama 1 Cheap car hire in Panama - 58http://www.carrentals.co.uk/car-hire/italy.html compare car hire prices 1 Cheap car hire in Italy - Cheap car hire in Italy 58http://www.carrentals.co.uk/car-hire/italy9.html - Find the latest rental dealsEconomy car hire in Italy 1 Economy car hire in Italy 16http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html Cheap Car Hire Naples 1 Cheap Car Hire Naples - via Miguel Cerva Italy 12http://www.carrentals.co.uk/car-hire/italy2.html - 4x4, 7 seater, and long term hire 1 Cheapest car hire in Italy Cheapest car hire in Italy 10http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html 1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html 1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html 1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html 1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10http://www.carrentals.co.uk/car-hire/kosovo.html - Find the latest rental deals 1 Economy car hire in Kosovo Economy car hire in Kosovo - + Excel + API Instructions: http://bit.ly/baxterapi © 2012. Proprietary and confidential | p. 13
  • 14. INSIGHTS • IDEAS • RESULTS 10 Tips
  • 15. |Stop waiting for Google+ to die and get involved ~10% increase in CTR © 2012. Proprietary and confidential | p. 15
  • 16. |Embrace rich snippets if you haven’t http://bit.ly/richsniptest © 2012. Proprietary and confidential | p. 16
  • 17. |Don’t put all your eggs in one basket http://img.timeinc.net/time/photoessays/2011/panda_wolong/panda_wolong_01.jpg © 2012. Proprietary and confidential | p. 17
  • 18. | Don’t just buy an audience – focus on what people really want We want 100,000 “likes”I want 30,000new followers on Twitter Useful Interesting Entertaining © 2012. Proprietary and confidential | p. 18
  • 19. |If you’re doing outreach, stop chasing anchor text There are other ways of getting anchor text You’re more likely to get the link When did you last naturally link to someone with “SEO Company” © 2012. Proprietary and confidential | p. 19
  • 20. |Advocates (real people) > Links (inanimate objects) © 2012. Proprietary and confidential | p. 20
  • 21. |Unique content is (still) seriously underrated... Travel Client Case: >100% Increase in Traffic YoY © 2012. Proprietary and confidential | p. 21
  • 22. |So put some time (money) into creating it Big Budget Medium Budget Small Budget *Some things are worth paying more for! © 2012. Proprietary and confidential | p. 22
  • 23. |Stop selling content as an SEO (only) play Value of links acquired PPC Savings (quality score and direct) Sales from all channels to that page Cost of not doing it (analyse) Reading: http://bit.ly/contentperformance © 2012. Proprietary and confidential | p. 23
  • 24. |Mobile != Tablet != Desktop Tablet similar to Mobile = Higher desktop CTR (Paid) performance Items in Basket Conversion Rate 1.54 1.42% 1.85 5.03% 1.79 4.93% © 2012. Proprietary and confidential | p. 24
  • 25. Bonus Tip:Never Stop Testing