3 things to do before you thrive How to get even more out of your affiliate marketing

Michael Steckler Managing Director, AOL Advertising

Managing Director, AOL Advertising

Coming up… Trends and Opportunities : Michael Steckler, Managing Director, AOL Advertising 3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at A case study : Josie Nettle, Head of Affiliate, Hotels.com Summary : Michael Steckler Q&A (5 mins)

Trends and Opportunities : Michael Steckler, Managing Director, AOL Advertising

3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at

A case study : Josie Nettle, Head of Affiliate, Hotels.com

Summary : Michael Steckler

Q&A (5 mins)

Consumers driven by their online needs Behaviour Rational Benefit Emotional payoff Focus Boxes I tick Sense of control Quick hits Taking a break A treat or laugh Exploration Things I find out Excitement & social currency Engagement Time to myself Escape!!! Accomplishment Liberation Discovery Release

The power of brands

Source: Jeremiah Owyang – www.web-strategist.com

The value of content In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested Rio Ferdinand England defender

What of platforms? Phones get smarter Wi-Fi enables the mobile internet Rise of the application + mobile services Location based services gain steam

Phones get smarter

Wi-Fi enables the mobile internet

Rise of the application + mobile services

Location based services gain steam

Price driven consumer

Paul Fellows, buy.at 3 things to do before you thrive

3 things to do before you thrive

Try new things or try things again

Re-targeting opportunities Customer clicks an affiliate link/advert to advertiser’s site User doesn’t convert Customer clicks on the banner and returns to advertiser’s site. The merchant’s advert is served to the customer again when they visit a site on the AOL Network User purchases from the merchant’s site. Affiliate is awarded the commission.

Look beyond the front gate

Demand the best 100%

Josie Nettle, Hotels.com Working together, a customised approach

Working together, a customised approach

Over 100K pages, but 90% of affiliates drive traffic to the homepage

Finding a solution to expose the product breadth Customisable Relevant to different affiliates Easy implementation for affiliates

Customisable

Relevant to different affiliates

Easy implementation for affiliates

Affiliates have different needs - can one feed work for all? Longitude and Latitude for mapping Reviews and descriptions for content Post code, for price comparison

A tailored solution – the buy.at API One account: No additional API logins and IDs required Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query Easy to understand documentation: No need to read through confusing and lengthy documentation Enhanced features: An affiliate deep link is automatically created and appended to the response. Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time

One account: No additional API logins and IDs required

Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query

Easy to understand documentation: No need to read through confusing and lengthy documentation

Enhanced features: An affiliate deep link is automatically created and appended to the response.

Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time

But more than just feeds…. Deep-linking tools Customisable Html Product catalogues Co-brand creative Destination specific Ads Voucher codes

Summary - Working together We love hearing from our affiliates and finding new ways to improve our programs together with our networks. Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!

Michael Steckler Q&A & Summary

Q&A & Summary