$1m Blogging Strategies Uncovered  –  Part 2 <ul><li>Speaker: Al Carlton </li></ul><ul><li>Company: Coolest Media Ltd </li...
About Me <ul><li>Name: Al Carlton </li></ul><ul><li>Previously: Software Engineer </li></ul><ul><li>Currently: CEO Coolest...
Various Sites
Stuff I’ve Sold
Traffic Generation - Social <ul><li>Stumble Upon </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Twitter...
Traffic Generation - Referrals <ul><li>Other blogs (posts or comments) </li></ul><ul><li>Forums </li></ul><ul><li>Director...
Traffic Generation - Search <ul><li>Quality content </li></ul><ul><li>SEO </li></ul><ul><li>Quality content </li></ul><ul>...
Traffic Generation – Buy/Trade It <ul><li>Network with other bloggers </li></ul><ul><li>Attend Conferences (ConferenceCale...
Traffic Generation - Direct <ul><li>Regular readers </li></ul><ul><li>Bookmarks </li></ul><ul><li>RSS subscribers </li></u...
Revenue streams  <ul><li>CPM </li></ul><ul><li>CPC </li></ul><ul><li>Affiliates </li></ul><ul><li>Direct sales </li></ul><...
Banner Ads <ul><li>Various networks  </li></ul><ul><li>Remnant Ad Networks </li></ul><ul><li>Dedicated Sales Team </li></u...
Contextual Adverts <ul><li>Adsense, Chitika, Kontera, etc. </li></ul><ul><li>Pros </li></ul><ul><ul><li>Easy to implement ...
Affiliate Revenue <ul><li>Total control of how you link  </li></ul><ul><li>Test various different products </li></ul><ul><...
Link Sales/Paid Reviews <ul><li>Pros </li></ul><ul><ul><li>Easy money </li></ul></ul><ul><ul><li>Can be residual </li></ul...
Sell Out <ul><li>Biggest Pay Day </li></ul><ul><li>Lose Residual Income </li></ul><ul><li>Partial Sell Out </li></ul>
Optimisations - Time <ul><li>Your Time </li></ul><ul><ul><li>Out Sourcing & Automation </li></ul></ul><ul><ul><ul><li>Writ...
Optimisations - Traffic <ul><li>Webmaster tools – keywords </li></ul><ul><li>Social </li></ul><ul><li>Long tail </li></ul>...
Optimisations - Revenue  <ul><li>Negotiate with merchants </li></ul><ul><li>Convert CPC units </li></ul><ul><ul><li>Direct...
Thanks for Listening <ul><li>Thanks for listening </li></ul><ul><li>Q & A Time </li></ul><ul><li>AlCarlton </li></ul>
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1 Million Dollar Blogging Strategis Uncovered

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1 Million Dollar Blogging Strategis Uncovered

  1. 1. $1m Blogging Strategies Uncovered – Part 2 <ul><li>Speaker: Al Carlton </li></ul><ul><li>Company: Coolest Media Ltd </li></ul><ul><li>Blogs, affiliate sites, forums </li></ul><ul><ul><li>www.coolest-gadgets.com </li></ul></ul><ul><ul><li>www.selfmademinds.com </li></ul></ul><ul><ul><li>30+ others </li></ul></ul><ul><li>Twitter: @AlCarlton </li></ul>
  2. 2. About Me <ul><li>Name: Al Carlton </li></ul><ul><li>Previously: Software Engineer </li></ul><ul><li>Currently: CEO Coolest Media Ltd </li></ul><ul><li>AlCarlton </li></ul>
  3. 3. Various Sites
  4. 4. Stuff I’ve Sold
  5. 5. Traffic Generation - Social <ul><li>Stumble Upon </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Delicious </li></ul><ul><li>Convert social traffic to regular readers, vice versa </li></ul>
  6. 6. Traffic Generation - Referrals <ul><li>Other blogs (posts or comments) </li></ul><ul><li>Forums </li></ul><ul><li>Directories </li></ul><ul><li>Articles </li></ul><ul><li>Links </li></ul>
  7. 7. Traffic Generation - Search <ul><li>Quality content </li></ul><ul><li>SEO </li></ul><ul><li>Quality content </li></ul><ul><li>Links </li></ul><ul><li>People link to quality content </li></ul><ul><li>Convert to revenue or regular readers </li></ul><ul><li>Quality content </li></ul>
  8. 8. Traffic Generation – Buy/Trade It <ul><li>Network with other bloggers </li></ul><ul><li>Attend Conferences (ConferenceCalendar.com) </li></ul><ul><li>Free coupons (Facebook, Adwords etc.) </li></ul><ul><li>PPC to convert for short or long term profit </li></ul>
  9. 9. Traffic Generation - Direct <ul><li>Regular readers </li></ul><ul><li>Bookmarks </li></ul><ul><li>RSS subscribers </li></ul><ul><li>Email subscribers </li></ul>
  10. 10. Revenue streams <ul><li>CPM </li></ul><ul><li>CPC </li></ul><ul><li>Affiliates </li></ul><ul><li>Direct sales </li></ul><ul><li>Paid reviews </li></ul><ul><li>Sell Out </li></ul>
  11. 11. Banner Ads <ul><li>Various networks </li></ul><ul><li>Remnant Ad Networks </li></ul><ul><li>Dedicated Sales Team </li></ul><ul><li>Private Sales </li></ul>
  12. 12. Contextual Adverts <ul><li>Adsense, Chitika, Kontera, etc. </li></ul><ul><li>Pros </li></ul><ul><ul><li>Easy to implement </li></ul></ul><ul><ul><li>Targeting </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Paid to lose visitors </li></ul></ul><ul><ul><li>Can deter visitors </li></ul></ul><ul><ul><li>Not in control </li></ul></ul>
  13. 13. Affiliate Revenue <ul><li>Total control of how you link </li></ul><ul><li>Test various different products </li></ul><ul><li>Higher profit per visitor so can buy traffic </li></ul><ul><li>Automatically convert product links to relevant affiliate links </li></ul><ul><li>Find a profitable offer and PUSH! </li></ul>
  14. 14. Link Sales/Paid Reviews <ul><li>Pros </li></ul><ul><ul><li>Easy money </li></ul></ul><ul><ul><li>Can be residual </li></ul></ul><ul><li>THE Con </li></ul><ul><ul><li>Google don’t like it (don’t get caught) </li></ul></ul><ul><li>Don’t use Networks (or Gmail?) </li></ul><ul><li>Speak to SEOs direct, err Dave, Patrick… </li></ul>
  15. 15. Sell Out <ul><li>Biggest Pay Day </li></ul><ul><li>Lose Residual Income </li></ul><ul><li>Partial Sell Out </li></ul>
  16. 16. Optimisations - Time <ul><li>Your Time </li></ul><ul><ul><li>Out Sourcing & Automation </li></ul></ul><ul><ul><ul><li>Writers </li></ul></ul></ul><ul><ul><ul><li>Affiliate links </li></ul></ul></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><ul><li>Viral campaigns </li></ul></ul></ul><ul><ul><li>New Project Site </li></ul></ul><ul><ul><ul><li>Me – Research and Business Plan </li></ul></ul></ul><ul><ul><ul><li>Outsource – Design, implementation, coding, content creation, marketing </li></ul></ul></ul><ul><ul><li>Partnering </li></ul></ul>
  17. 17. Optimisations - Traffic <ul><li>Webmaster tools – keywords </li></ul><ul><li>Social </li></ul><ul><li>Long tail </li></ul><ul><li>Related posts </li></ul>
  18. 18. Optimisations - Revenue <ul><li>Negotiate with merchants </li></ul><ul><li>Convert CPC units </li></ul><ul><ul><li>Direct deals </li></ul></ul><ul><ul><li>Affiliate offers </li></ul></ul><ul><li>Different ads on different content </li></ul><ul><li>Target visitors </li></ul><ul><ul><li>Geo location </li></ul></ul><ul><ul><li>Traffic Source </li></ul></ul>
  19. 19. Thanks for Listening <ul><li>Thanks for listening </li></ul><ul><li>Q & A Time </li></ul><ul><li>AlCarlton </li></ul>

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