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1 Million Dollar Blogging Strategis Uncovered
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1 Million Dollar Blogging Strategis Uncovered

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Transcript

  • 1. $1m Blogging Strategies Uncovered – Part 2
    • Speaker: Al Carlton
    • Company: Coolest Media Ltd
    • Blogs, affiliate sites, forums
      • www.coolest-gadgets.com
      • www.selfmademinds.com
      • 30+ others
    • Twitter: @AlCarlton
  • 2. About Me
    • Name: Al Carlton
    • Previously: Software Engineer
    • Currently: CEO Coolest Media Ltd
    • AlCarlton
  • 3. Various Sites
  • 4. Stuff I’ve Sold
  • 5. Traffic Generation - Social
    • Stumble Upon
    • Digg
    • Reddit
    • Twitter
    • Facebook
    • Delicious
    • Convert social traffic to regular readers, vice versa
  • 6. Traffic Generation - Referrals
    • Other blogs (posts or comments)
    • Forums
    • Directories
    • Articles
    • Links
  • 7. Traffic Generation - Search
    • Quality content
    • SEO
    • Quality content
    • Links
    • People link to quality content
    • Convert to revenue or regular readers
    • Quality content
  • 8. Traffic Generation – Buy/Trade It
    • Network with other bloggers
    • Attend Conferences (ConferenceCalendar.com)
    • Free coupons (Facebook, Adwords etc.)
    • PPC to convert for short or long term profit
  • 9. Traffic Generation - Direct
    • Regular readers
    • Bookmarks
    • RSS subscribers
    • Email subscribers
  • 10. Revenue streams
    • CPM
    • CPC
    • Affiliates
    • Direct sales
    • Paid reviews
    • Sell Out
  • 11. Banner Ads
    • Various networks
    • Remnant Ad Networks
    • Dedicated Sales Team
    • Private Sales
  • 12. Contextual Adverts
    • Adsense, Chitika, Kontera, etc.
    • Pros
      • Easy to implement
      • Targeting
    • Cons
      • Paid to lose visitors
      • Can deter visitors
      • Not in control
  • 13. Affiliate Revenue
    • Total control of how you link
    • Test various different products
    • Higher profit per visitor so can buy traffic
    • Automatically convert product links to relevant affiliate links
    • Find a profitable offer and PUSH!
  • 14. Link Sales/Paid Reviews
    • Pros
      • Easy money
      • Can be residual
    • THE Con
      • Google don’t like it (don’t get caught)
    • Don’t use Networks (or Gmail?)
    • Speak to SEOs direct, err Dave, Patrick…
  • 15. Sell Out
    • Biggest Pay Day
    • Lose Residual Income
    • Partial Sell Out
  • 16. Optimisations - Time
    • Your Time
      • Out Sourcing & Automation
        • Writers
        • Affiliate links
        • SEO
        • Viral campaigns
      • New Project Site
        • Me – Research and Business Plan
        • Outsource – Design, implementation, coding, content creation, marketing
      • Partnering
  • 17. Optimisations - Traffic
    • Webmaster tools – keywords
    • Social
    • Long tail
    • Related posts
  • 18. Optimisations - Revenue
    • Negotiate with merchants
    • Convert CPC units
      • Direct deals
      • Affiliate offers
    • Different ads on different content
    • Target visitors
      • Geo location
      • Traffic Source
  • 19. Thanks for Listening
    • Thanks for listening
    • Q & A Time
    • AlCarlton