University of Michigan Social Media 05-28-12

LIKE THE MUSIC?THE LIST IS ON SPOTIFY:SEARCH FOR “COMMUNICATORSFORUM”TODAY’S HASHTAG: #UMSocialBLOG: socialmedia.umich.edu

HELLO. I’MJORDANMILLER. I’MINFLUENTIALABOUTSANDWICHES.@_jordanmiller_

FUN FACTS.

FUN FACTS.Social Media Director

FUN FACTS.Social Media DirectorSpotify lover

FUN FACTS.Social Media DirectorSpotify loverClumsy

CREATION

CREATION SHARING

CREATION SHARINGINTERACTION

CREATION SHARINGINTERACTION SOCIAL MEDIA

WHERE WE ARE NOW.

POINTS OF LIGHT

OUR GOAL?

TOTAL SOCIAL MEDIADOMINATION.(translated: #1 HigherEd thought leadership)

WE HAVE TO DOWHAT THE BIGBRANDS DO…

WE HAVE TO DOWHAT THE BIGBRANDS DO…BUT WE HAVE TODO IT SMARTER

THIS COST A LOT.

THIS WAS FREE.

IN CASE YOU MISSED IT…

WHAT SHOULD IPOST TOFACEBOOK?

FACEBOOK INSIGHTS

MAKE DATA-INFORMED DECISIONS.

EDGERANK

REACH= THE NUMBER OF PEOPLE WHO HAVE SEEN YOUR CONTENT IN 28 DAYSPHOTOPHOTOPHOTO

ENGAGED USERS= THE NUMBER OF PEOPLE WHO HAVE CLICKED ON YOUR CONTENT IN 28 DAYS.

LOVE YOUR FANS (BOB’S TRUCK) KNOW YOUR FANS LOVE YOUR FANS

BE TIMELY

WHEN SHOULD IPOST?

WELCOME TO THE DAWN OF A NEW ERA

WELCOME TO THE DAWN OF A NEW ERA TIMELINE

3 TO 5 TIMES PER WEEK

HOW DO IMEASURESUCCESS?

VIRALITY = THE PERCENTAGE OFPEOPLE WHO HAVE SEEN YOURSTORY WHO HAVE “CREATED A STORY.” (REACH/ENGAGED USERS = VIRALITY… SORTA)

In Beta:Enterprise-levelmonitoring andreporting.

SOCIAL MEDIA SPECIALISTS FORUMU-M FLINT: ALAINA ATHLETICS: WIENS JORDAN MALEH UMHS: LAUREN MCLEOD #UMSOCIAL: JORDAN ENGINEERING: MILLER MATT NIXON LS&A: RACHEL HARKAI ALLUMNI ASSOCIATION: TONJA DEVELOPMENT: DEEGAN SHANNON RIFFE

Next Steps:YouTube – completedwireframes andcontent strategy, moveto build phase.

Next Steps:Best practices formoderators/admins ofofficial U-M socialproperties.

Next Steps:More bros with flags.

WHAT HAVE WELEARNED?

Data-driven decision making

Images speak louder

Don’t just do it betterDo it smarter

Thank you!

University of Michigan Social Media 05-28-12

by Jordan Miller on Jun 04, 2012

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University of Michigan Social Media 05-28-12 Presentation Transcript