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The Evolution & Future of Social Networking

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Slide deck used by Lisamarie Babik and Holly Bielawa during their presentation at Internet User Experience in Ann Arbor, Michigan on 4/2/2009.

Slide deck used by Lisamarie Babik and Holly Bielawa during their presentation at Internet User Experience in Ann Arbor, Michigan on 4/2/2009.

Published in: Technology, News & Politics
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  • 1. Evolution & Future of Social Networking Holly Bielawa & Lisamarie Babik Copyright 2009 Menlo Innovations LLC
  • 2. Introductions Copyright 2009 Menlo Innovations LLC
  • 3. Agenda History of networking   The origin and use of personas   How does age affect your online habits?   Three Social Networks: Facebook, LinkedIn, and Twitter   What does the future hold?   Copyright 2009 Menlo Innovations LLC
  • 4. History of Networking Copyright 2009 Menlo Innovations LLC
  • 5. The New Breed of “Social Networks” Copyright 2009 Menlo Innovations LLC Source: SmartMarketMovie.com
  • 6. Personas: Origin and Use Psychology:   “The face you present to the world” - Carl Jung, Psychologist Marketing:   “A person that represents the characteristics of your target market” - Corte Swearingen, Marketing Blogger Technology:   “An archetype representing the needs, behaviors, and goals of a particular group of users ” - Alan Cooper, The Inmates are Running the Asylum Copyright 2009 Menlo Innovations LLC
  • 7. Our Personas Meegan George Betty Copyright 2009 Menlo Innovations LLC
  • 8. Meegan the Millennial Early user of Facebook   Has grown up online   Primary online focus is   social Little expectation of   online privacy Copyright 2009 Menlo Innovations LLC
  • 9. George the Gen-X’er Has suffered the travails of   the Internet as its grown (e.g. viruses, pop-ups, identity theft) Primary online focus is   business-related; uses social networking for work Very concerned about   online privacy Copyright 2009 Menlo Innovations LLC
  • 10. Baby Boomer Betty Came to computers late   in life Uses Facebook to keep up   with her kids Primary online focus is   social Has modest expectations   of online privacy because she hasn’t been bitten yet Copyright 2009 Menlo Innovations LLC
  • 11. What People are Doing Online One study of 49.3 million people found 120 million social   profiles Each person averaged 2-3 social profiles   women spend more time on social networks building and   nurturing relationships men are less likely to spend as much time nurturing   relationships as they are 'transacting.' Source:RapLeaf Study Copyright 2009 Menlo Innovations LLC
  • 12. Year Established: February 2004   Created by: Mark Zuckerberg @ Harvard University   # Unique Users to Date: 68 million   Source: InsideFacebook.com Copyright 2009 Menlo Innovations LLC
  • 13. Copyright 2009 Menlo Innovations LLC
  • 14. Year Established: May 2003   Created by: Reid Hoffman, formerly of Paypal   # Unique Users to Date: 6 million   Source: Wikipedia Copyright 2009 Menlo Innovations LLC
  • 15. Copyright 2009 Menlo Innovations LLC
  • 16. Year Established: March 2006   Created by: Jack Dorsey, Noah Glass, Biz Stone, and Evan   Williams # Unique Users to Date: 11 million   Source: Wikipedia Copyright 2009 Menlo Innovations LLC
  • 17. Copyright 2009 Menlo Innovations LLC
  • 18. How Does Age Affect Your Online Habits? E-mail 3 1 1 Instant Messaging 1 5 n/a or Texting Facebook 2 4 2 LinkedIn n/a 2 3 Twitter 4 3 n/a Copyright 2009 Menlo Innovations LLC
  • 19. What Do You Think the Future Holds? “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” - Mark Weiser, chief scientist at Xerox PARC Copyright 2009 Menlo Innovations LLC
  • 20. Questions Copyright 2009 Menlo Innovations LLC
  • 21. For Further Study Study of Social Network Users vs. Age   http://business.rapleaf.com/company_press_2008_06_18.html   Whee! New Numbers on Social Network Usage   http://news.cnet.com/8301-13577_3-10160850-36.html?tag=mncol   Is Twitter’s Breakneck Growth Causing a Backlash?   http://www.cnn.com/2009/TECH/03/31/twitter.fail.whale/index.html   Trouble with Twitter   http://www.youtube.com/watch?v=b5Ff2X_3P_4   Quantcast Audience Profile   http://www.quantcast.com/   Copyright 2009 Menlo Innovations LLC
  • 22. Contact Information Holly Bielawa Lisamarie Babik High-Tech Anthropologist® Menlo Evangelist hbielawa@menloinnovations.com lbabik@menloinnovations.com Menlo Innovations LLC 410 N. Fourth Avenue, 3rd Floor Ann Arbor, Michigan 48104-1104 734-665-1847 http://www.menloinnovations.com Facebook Group: Menlo Innovations LLC LinkedIn Group: Menlonians Twitter: menloinnovation Copyright 2009 Menlo Innovations LLC

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