A2 Media Studies – G324 Briony McKee Results of Questionnaires We produced a simple questionnaire, that we could hand out to people in our local area and to family and friends. We wanted to find out about an average person’s lifestyle, in order to add to our current research and more importantly apply the ideal target audience to our documentary. Overall we had 20 replies, and for the majority of the answers, presented them in a graph, to read easier and analysis.
Questionnaire Results1. What gender are you? 14 12 Almost an equality between the two 10 genders, as we had decided prior to 8 the questionnaire that we wanted to 6 Series1 reach out to a wider audience, not 4 niche. By targeting both genders will 2 help us accomplish this. 0 Male Female2. What age are you? 8 7 Mainly targeted a younger 6 audience, as they will be able to 5 4 maintain a fitter lifestyle than those 3 Series1 who are elder. We did however 2 branch out to 35+, to see if they find 1 it harder to maintain such a lifestyle. 0 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60+
Questionnaire Results3. Marital Status? 14 12 Majority of people were single, some 10 being married. This was to get an 8 idea of whether or not marriage had 6 Series1 any interference with the ideal 4 lifestyle – which we found was not 2 true. 0 MARRIED SINGLE CIVIL PARTNERSHIP4. Do you have any children? 14 12 Mainly the answers came from 10 childless people, as we wanted to see 8 if children had a larger impact on Series1 6 eating healthy and keeping fit. Which 4 in some cases was true, as these 2 people could not find time to 0 properly take care of this lifestyle. YES NO
Questionnaire Results5. Occupation? 7 6 Not much difference between the 5 occupations, as we wanted to find if 4 this affected the lifestyle or not. We 3 Series1 did find out that this was one of the 2 main problems with people not 1 keeping up a healthy lifestyle as they 0 PART-TIME FULL-TIME UNEMPLOYED STUDENT could not find the time.6. Are you a member of a gym? 14 This highlighted how one reason gym 12 membership was quite low was the 10 8 price. As we found keeping this 6 Series1 healthier life is not the cheaper 4 option. But not having a gym 2 membership does not say these 0 people do not exercise they just YES NO found alternative options.
Questionnaire Results7. Do you exercise regularly? 12 10 Almost equal results, which came as 8 a surprise as some people we asked 6 did nothing at all. Whilst others Series1 4 exercise varied from different 2 exercises. 0 YES NO8. If yes/no why? • Yes: Average answer came from helping them keeping focus, felt better after exercising and some stated they do this not to become fat and to stop health problems in later life. • No: Majority of answers were that they could not find the time due to other commitments; children and full time jobs etc. Some people did say too expensive these days as well.
Questionnaire Results9. If so, how often per week? 8 7 Top answers were 3-4 and 5-6 hours 6 which is exercising regularly. Some of 5 these people are having to juggle 4 3 Series1 with other commitments whilst 2 trying to exercise, whilst others had a 1 lot of time so spent it on exercising. 0 1-2 3-4 5-6 7-8 9-1010. What is your diet like? 9 Slight equality shown, some people 8 7 might not actually know what a 6 healthy diet consists of. Majority 5 were balanced, as fast food is 4 Series1 cheaper than healthier options and 3 more convenient. But they try to 2 1 balance it with eating something 0 healthy. HEALTHY BALANCED UNHEALTHY
Questionnaire Results11. How many hours of sleep do you get on averageper night?16 Average hours you should get is 6-814 showing positive results. As the12 energy that stored whilst sleeping108 helps with exercise the next day. Series16420 0-2 3-5 6-8 9-11 11+12. How often do you consume alcoholic beverages?10 9 8 Quite pleasing results, people are in 7 control of what they drink (or are 6 5 lying!), this is a main contributor to 4 Series1 maintaining a healthier lifestyle by 3 2 not having lots and alcohol. 1 0 NEVER ON OCCASIONS ONCE/TWICE A MORE THAN ONLY WEEK TWICE A WEEK
Questionnaire Results13. Do you have a “cheat day”? 18 16 14 This was to be expected, as this ideal 12 lifestyle is hard to keep up with in 10 modern society with other 8 Series1 commitments making you hunger for 6 unhealthy options as they give you 4 2 more sugar and taste a lot better 0 sometimes. YES NO14. Do you consume fast food such asGreggs, McDonalds, KFC etc? 12 10 For probably the same reasons as 8 above, due to the hectic lifestyle we 6 4 live in the modern day, with fast food 2 Series1 being more convenient and cheaper. 0 Results do show control amongst NEVER ON OCCASION ONCE OR TWICE: A ONCE OR TWICE: A MORE THAN these people. MONTH WEEK TWICE A WEEK
Questionnaire Results15. Would you say that you have a healthy lifestyle? 20 18 Pleasing result – but people might not 16 actually know the true extent of what 14 makes a healthy lifestyle, hence our 12 10 documentary. Result shows how Series1 8 people do pay attention to their 6 lifestyle, even though in modern life it 4 2 is more tempting to have fast food and 0 watch TV – not do any exercise. YES NO16. If so, how do you think it benefits you? Majority of answers were: • Help with concentration levels. • Preparing them for when they get older – reducing the chance of getting ill. • Escapism. • To prevent obesity and becoming overweight. • They enjoy it. • Makes them feel better after doing some. • Balances out having unhealthier alternatives.
Questionnaire ResultsSummary:This has highlighted the main issue that people find it hard to maintain a healthylifestyle due to other commitments and affordability. We should focus on this in ourdocumentary, when we ask Vox Pops and formal interviewees, on their opinions andgive any tips. We could also define what an ideal healthy lifestyle consists of in orderto make these people realise if they are doing wrong or right.Our target audience through this has shown that we should target;Both genders, 20 – 35, all ethnicities and social class C1, C2 and B.As this was where the majority of our answers came from, which has given us abetter understanding on which way to direct our documentary style and what thesepeople need answers to. Also it is a wider audience, so we need to stretch across allthese people.