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Media target audience

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  • 1. Media Documentary: Deciding a target audience inc. Age, Social class, GenderWhile choosing which topic my group and I would focus on in our documentary we had to take manythings into consideration such as the purpose of the documentary and also the target audience. Weknew the purpose had to be clear and had to appeal to the target audience.After much deliberation we eventually decided that our documentary would be primarily aimedtowards a younger teenage to early twenty audience.One of the main reasons for this is because wediscovered through a recent poll conducted in 2010that this is primarily the age when people begin toexperiment with drugs. While drugs do affect manydifferent people throughout the UK we decided ourdocumentary would mainly be focused upon the waydrugs have affected a small town near Birmingham. Wewere interested to find out whether or not the current drug epidemic could have spread from thebig bustling cities and infected the small surrounding areas.Deciding the gender audience for our documentary was never really an issue, we found that therewas not much need to choose a certain gender as drug awareness is something which can beappreciated by both male and female audiences. However, that being said we were surprised to findthat it was predominately males who would admit to drug users as opposed to females who deniedany drug use or experience.The social class for our documentary was an issue which we had a lot of trouble with, we found it hard pin pointing which social class we wanted our documentary to appeal to. The main two social classes which we were indecisive between were C2 AND C1 as we felt both had merits and would be greatly affected and benefit from the information including within our documentary. We eventually opted to go with C1, the main reason for this is because we focused our documentary on the way that drugs have affected thetown of Solihull, which is populated mostly with a C1 social class.

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