Initial Topic Research - Health and Fitness - Analysis


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Initial Topic Research - Health and Fitness - Analysis

  1. 1. A2 Media : Unit G324 Connor Delaney Topic Research: ‘Health and Fitness’ – Analysis
  2. 2. Source: Regular exercise can reduce the risk of major illnesses, such as heart disease, stroke, diabetes and cancer by up to 50% and lower the risk of early death by up to 30%. Its medically proven that people who do regular physical activity have: up to a 35% lower risk of coronary heart disease and stroke up to a 50% lower risk of type 2 diabetes up to a 50% lower risk of colon cancer up to a 20% lower risk of breast cancer a 30% lower risk of early death up to an 83% lower risk of osteoarthritis up to a 30% lower risk of depression Analysis From learning what the daily recommended physical activity is, we were able to find out how much exercise our target audience got via a questionnaire. This helped us decideSource: which angle the documentary should take to get the best possible reception.sical-activity-guidelines-for-adults.aspx
  3. 3. Source: on month growth since 2010 Analysis Discovering these statistics of gym memberships lead to us finding out how often the target audience of our documentary attended their local gym. The slump in gym membership made us question The chart shows the month on month comparison of average membership sales how difficult staying healthy was whilst throughout the 2010-2011 year. You can see balancing a busy lifestyle in modern society. here how the recession shook the fitness industry.After almost a decade of expansion, the Gyms and Fitness Centres industry has hit a rut. Driven by risingdisposable income levels, increasing health-consciousness and concerns about appearance; gyms andhealth clubs have signed up over 8.7 million gym members across the United Kingdom, which is about17% of the adult population. Like the economy at large, poor performance has characterised the last fewyears, with lack of consumer confidence encouraging subdued performance. As such, industry expansionthis year is only expected to advance a further 1.3%. Over the last five years industry revenue hasincreased at a rate of 1.2% per annum, totalling £777.2 million for 2012-13Following several years of expansion during 2005-06 to 2008-09, industry growth began to slow as therecession caused a fall in discretionary spending on recreation. Gym-goers are looking for value fromtheir memberships, with many trading down from premium health clubs to more basic and inexpensivefitness options. For some, this means switching to a cheaper plan or fitness club once membershiprenewal comes up, while others cancel their gym membership altogether. Source:
  4. 4. Source: Source: ‘5 a day’ on a budget The latest research shows that in England over 60% Eating plenty of fruit and vegetables doesn’t have to of adults are overweight or obese. That means be expensive. There are lots of affordable ways to many of us are eating more than we need, and need get your 5 A DAY. to eat less. Buy fruit and vegetables loose rather than pre-packaged. Loose fruit and veg can be as little as half the price. As a guide the average man needs around 2,500 Look for supermarket deals on fruit and vegetables, such as buy one get one free offers. calories a day to maintain a healthy body Fruit and vegetables are usually cheaper if theyre in season. weight, and the average woman needs around Fruit and vegetables are often cheaper at your local street or 2,000 calories a day. farmers market. Replace your morning or afternoon snack with a piece of fruit. A banana or an apple costs around 20p at the supermarket, about if you are very physically active because of the type half the price of most chocolate bars or packets of crisps. The savings add up and so do the health benefits. of job you do, or you are a professional athlete, you Look for good deals on frozen and dried fruit and veg, such as may need more calories than this to maintain a frozen peas and dried pulses and beans. They are often cheaper healthy weight. If you do very little physical activity than fresh varieties. – for example, you are overweight or obese, you Swap ready meals for homemade alternatives. Vegetables in dishes such as stews, bakes, casseroles and curries count towards may need fewer calories your 5 A DAY, and cooking these dishes yourself is cheaper than buying them ready-made Analysis Upon identifying these statistics it is clear there is a serious problem in Britain’s society with obesity. Considering all the factors, such as the decrease in gym membership, we knew that our documentary needed to be an accurate representation of Britain. We also knew that we should portray health and fitness in a optimistic light to help inspire the general public.
  5. 5. Source: Is your lifestyle holding your exercise back? Busy modern lifestyles have resulted in a rise of fast food consumption and car usage and a lack of exercise and physical activity. However, there are ways to beat today’s lack of health and fitness exercise. Here’s our guide to improving your fitness through exercise fitted around your daily life. The car is king over exercise Despite high running costs and congestion; car use and ownership has never been more popular. Shopping centres are increasingly sited ‘out of town’ to cater for close parking and we routinely travel distances in cars that are perfectly walkable. The result is that we are less fit in both our cardiovascular systems and general leg strength. Analysis Additionally, our calorie burn is reduced, making weight management more difficult. We knew that everyone’s lifestyle would vary but they would still share the common Supermarket growth and bad nutrition problem that living in 21st century Britain Walking to the bakery for a loaf of bread is almost a thing of the past these days. The growth in supermarkets as a one-stop-shop has been holds - the easily accessible fast food immense, as has the trend towards supermarket prepared outlets, modern luxuries (such as the car) convenience foods. Typical hectic lifestyles have resulted in home and hectic lifestyles leading to less time to cooking taking a broadside and microwave meals increasing in popularity. Convenience foods are often high calorie, low nutrition prepare healthy food. This research helped versions of regular meals, further adding to health and fitness us shape the documentary to fit our purpose problems. and aim. Fast food thwarting exercise In line with the rapid pace of the 21st century, fast food outlets have boomed. Unfortunately, the nutritional content of a great many of these fast food products is extremely low, yet also extremely calorific. A typical ‘burger, fries and soft drink’ meal can easily contain more than half of a person’s calorie requirements for one day — in a single meal.