What have you learnt fromyour audience feedback?
We made a questionnaire for our target audience to fill in while watching our TVdocumentary about cyber bullying. We thought of 12 questions that we would most like to getfeedback on and what were important for a documentary to be good and successful.
1. After watching the 5 minute opening of the documentary, would you continue watching the rest?We decided to ask this question first because we felt it was the most important thingthat could come out of our documentary - that the audience would carry on watching.We were hoping for all yes’s to come back on this question before we handed out thequestionnaire. yes no We came back with 100% yes answers to this question, showing that we successfully made the first five minutes interesting enough that the audience would carry on watching.
2. What did you like the most about the documentary?We thought of asking this question out of curiosity, as we were interested to compare whatwe thought we done well during filming to what the audience thought was the mostinteresting.We didn’t have any specific answers that we were hoping for back, except we were hopingnobody had nothing that they liked. We came back with various answers, too many to make into a graph because they were so varied. Some people liked our vox-pops the most, others liked how we made the title by getting people to hold up the letters to spell out ‘Banter or Bullying?’, and others enjoyed how we filmed students walking down the stairs on the mobiles while a voiceover told facts about cyber bullying. Overall we were very happy with the feedback for this question and the varied answers show that we were able to film different shots that acquired to different peoples tastes.
3. would you change anything about the documentary?We wanted to see what we could have done differently within our documentary,and also wanted to see if the audience thought we had missed anything out thatwould have been good to include.We were happy for pretty much any feedback for this question as we were happy toknow what we did wrong/could have changed to make the documentary better. Most of our feedback was that they would not change anything about the documentary which was good but a couple said we could have included an interview with a victim of cyber bullying or of their family/friends to get their point of view. During filming ideas we did have an idea to film a ‘victim’ but we decided not to as we thought we had enough interviews already, but we understood that an interview with a victim or their family would have been interesting for the audience to watch.
4. Do you feel that the sound used in the documentary suited the topic of the documentary?We thought that the sound we had chosen for the background of our documentary was suitableand were interested to know if the audience felt the same. We were hoping for the majority of ouraudience to say yes as we could not think of a better sound than what we already had in ourdocumentary. Again the audience came back with 100% positive feedback and nobody said that our yes no music didn’t suit the topic of the documentary. We were pleased with the feedback to this question.
5. Do you think there was a flow in the documentary? Was it composed well?For both of these answers we were hoping that we received positive feedback as we felt we madethe documentary flow as best as we could using fade in and outs and taking time to edit things incertain places so it ran smoothly. 16 14 12 10 8 Series1 6 4 We received all positive feedback for this 2 question which we were pleased about. 0 yes no
6. Does the documentary make you more aware about the topic of cyber-bullying?As our documentary’s main aim was to make people more aware of cyber bullying than theyalready were we were not only hoping for but expecting the audience to all say yes to thisquestion as we felt we had included all the relevant information needed within the documentaryto make people more aware of cyber bullying and how badly it could affect people. As we expected, the audience all came back with the answer ‘yes’ which we were happy with as it meant we had successfully portrayed our documentary to other people as we had wanted to.
7. What did you think about the quality of the interviews?We spent a lot of time trying to make our interviews look as professional as they could do so wedecided to ask this question as we were interested to see if the time we spent making them lookprofessional paid off. People came back with various answers to this question such as, ‘they looked very professional and look like they could be used in a real TV documentary and ‘good use of rule of thirds’. The only negative feedback we got from this question was that the interview with Nick wasn’t as good as the one with Julie, as the background looked a little bare and staged.
8. Do you think that the radio trailer grabs your attention? And does it link with the documentary?We choose to use a ‘victim’ in the radio trailer which had the attention of grabbing the audiencesattention more than if we just used a voiceover for the whole radio trailer, so we were intriguedto find out if the ‘victim’ talking throughout was successful or not. We tried to make the radiotrailer link with the documentary as much as we could by including short clips from it so wehoped for mainly positive feedback for this question. Everyone who answered our questionnaire agreed that the radio trailer grabs their attention because of the way the victim talks in it, which was good feedback as it showed that although we used a victim that wasn’t in the documentary, we still grabbed the audiences attention. Everyone also seemed to find that it linked with the documentary because the radio trailer is all about the seriousness of cyber bullying just as the documentary is and people noticed how we had used clips of vox-pops and formal interviews in our radio trailer that had came from the documentary.
9. what do you like about the radio trailer? And if so, is there anything you would change about it?We were happy to find out what people would particularly like about our radio trailer as wedidn’t have any part that we thought was better than the rest personally. We also wanted to findout what we could have changed. yes no People said that things they liked about the radio trailer were the victim speaking, and the short clips that had came from the documentary as they made the audience want to find out more. Although the majority of people said they wouldn’t change anything about the documentary, a small portion said they would have changed the music at some point in the radio trailer, for example, at the end if we had of speeded up the music.
10. After listening to the radio trailer, would you want to watch our documentary?Our hope for the feedback for this question was majority of people to say yes because we triedhard to make the radio trailer interesting so that people would want to go on to watch thedocumentary. We felt this question was necessary because it would give us an idea of how wellwe produced the radio trailer as the main point of it was to promote the documentary. 16 14 12 10 Everyone answered yes to this 8 Series1 question, that they would watch the 6 documentary after listening to the 4 trailer, showing we successfully 2 promoted the documentary through the 0 things we included in the trailer. yes no
11. Does the article interest you?The article was to also promote the documentary so it was quite important that it interested theaudience, although the article was going to be put into a TV magazine, in which our targetaudience are unlikely to buy as the age 13-18 would be more likely to spend their moneyelsewhere, so it may be less important for the magazine article to promote the documentary thanthe radio trailer, as our target audience were more likely to listen to the radio trailer than read thearticle. A small portion of our audience said that the documentary didn’t interest them as the four block paragraphs yes needed to be broken up by more no pictures, and they also said that the pictures weren’t interesting enough. The majority of people said the article did interest them because of what the text described about the documentary. This shows that we needed more photos that linked better to the documentary but what was written in the article itself promoted the documentary well.
12. Is there anything you like/dislike about the article?We were interested to find out things that people didn’t like about the article so we were able tolearn next time what we could improve on. The people that answered no in the previous question said that the things they disliked about the article was the bulks of text and not enough interesting pictures, and the people that liked the article said they found that the text written made them increase interest the more that they read about what the documentary was about.
ConclusionOverall, we were really happy with the feedback we received from the questions we asked, as the majority ofit was all positive and shows that we successfully completed the tasks in the way we should have.Any negative feedback we received we have taken in to account and understand where the audience iscoming from, and we will consider it next time. It was helpful to find out what we could have improved on.