2. Research into existing trailers
• After listening to several examples of radio trailers we
decided the most effective ones used various clips from the
documentary to create the basis for the trailer.
• The length of the trailers vary from 30 seconds to one 1
minute long
• They use the most shocking and controversial quotes
directly from the documentary to gain the interest and
attention of the audience
• The trailer ends with the title, date and channel for the
documentary, we used this style model to create our trailer.
• By ending the trailer with the key information such as the
date time and channel, it is the last thing the listener
hears, hence the most memorable
3. Our radio trailer
• By basing our work on these examples it gave our trailer a sense of
authenticity and effectively targeted our demographic.
• We wanted to mimic the conventions commonly used in radio
trailers, so we began by arranging various clips from the
documentary taking the key quotes and editing them so they are
short and overlap the next quote
• This technique is effective as it almost sounds like a thought process
in someone's head with each thought overlapping the next
• Although it does sound disconnected and seems to make little
sense for the first few seconds it is all linked when the voice over
states the name, topic, date, channel and time of the documentary
at the end
• This then gains the listeners interest as they are compelled to then
watch the documentary to understand the topic more
