Lucy Hughes
A2 Media Studies: Coursework Evaluation
Question 1: 'In what ways does your media product use, develop or chal...
However, during our documentary we did
Lucy and conventions of real
challenge the codes Hughes
media products. This is bec...
Lucy Hughes

Another way in which we developed the forms
and conventions of real media products was by
conducting our own ...
Below is our finished magazine article. As you can see we
have followed the main forms and conventions of a real life
Lucy...
When conducting our magazine article we decided against challenging any of the forms and conventions
Lucy Hughes
of real m...
Lucy Hughes
Radio Trailer:
https://soundcloud.com/a2cole13/radio-trailer
During our research and planning stage we
had to ...
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A2 media studies coursework evaluation

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A2 media studies coursework evaluation

  1. 1. Lucy Hughes A2 Media Studies: Coursework Evaluation Question 1: 'In what ways does your media product use, develop or challenge forms and conventions of real media products?' Documentary: Before we even attempted to create our documentary we carried out specific research into the documentary genre. The reason we did this was because we wanted to create a professional documentary so we could then follow the main codes and conventions of these real media products. As you can see we were influenced by Morgan Spurlock's use of captions throughout his documentary and decided to use them in ours. We felt it was appropriate to use captions as it puts the interview into perspective and informs the audience of what is going on. This made our interviews look more professional as captions are a main form and convention of real media products. These two clips from Miley Cyrus' documentary the movement show Miley in action and in her working environment, it almost seems to the audience that she doesn't realise she's being filmed. We were influenced by this technique and decided to use and develop it in our own documentary by showing clips of Nick and Sophie in their working environment before interviewing them. These two clips taken from our documentary show how we have used Miley Cyrus' technique of showing the audience Nick and Sophie in their natural environment before the documentary has properly introduced them. It gives the audience a chance to see the individuals and understand what they do. For example during when Nick is scrolling through the article it gives us time to use a voiceover to introduce Nick and Sophie.
  2. 2. However, during our documentary we did Lucy and conventions of real challenge the codes Hughes media products. This is because throughout two of the main documentaries we watched and researched they both used an onscreen presenter, whereas, throughout our documentary we just had a voiceover and decided against the onscreen presenter option. The reason for this was because we felt an onscreen presenter may disrupt the flow of our documentary because every so often we'd have to flick back to the onscreen presenter and have them narrate and we didn't think this was appropriate for our documentary as there wasn't just one viewpoint being displayed in our documentary, compared to Morgan Spurlocks' where the main feature of Super IMG_0194.MOV IMG_0194.MOV Size Me is the unhealthy and negative affect fast food has on your body. As you can see to the right of the screen both documentaries contained an on screen presenter. As a group we did believe that using an onscreen presenter was an effective form and convention of documentaries as it helps to tell a story and narrate the documentary however, compared to Super Size Me and Miley Cyrus: The Movement we didn't feel that our documentary needed a narrator as it was very self explanatory what was going on. Also because our documentary was an Expository documentary there was no need for an onscreen presenter as the voiceover which worked as the narrator explained everything to the audience directly. As a group we believed that our documentary developed the codes and conventions of real media products by the merging together two sound tracks throughout our documentary and making them flow into one. We decided to incorporate both sindance and pop 39 into our documentary as we decided sindance would only be appropriate for the opening sequence. Because of this we had to develop the forms and conventions of real media products of just having one specific soundtrack at one time and develop our documentary into having two different soundtracks playing at one time. This was a very tricky task to do as we had to merge the tracks together and allow them to flow without causing disruption to the rest of the documentary. The way in which we did this was through final cut, we had both sindance and pop 39 and used the pen tools to merge the two tracks together. http://youtu.be/5Iua5lUzUK4 - Here is a clip of our voiceover from the documentary. We used the same voice throughout the documentary to ensure continuity. Even though we didn't have an onscreen presenter we still felt that the voiceover was extremely effective as it was still able to put the documentary into perspective for the audience and almost narrate it the only difference was you couldn't see the individual talking. This pen tool featured here on final cut was the tool which allowed us to merge our two soundtracks together. https://www.youtube. com/watch?v=BjVb2jX MdDw - This clip shows the change in the music between sindance and pop 39, we were able to gradually make the two tracks flow together and form into one until sindance was slowly faded out. We thought this was an effective technique to use as it enabled us to use two different sound tracks in our documentary without disrupting the flow of sequence.
  3. 3. Lucy Hughes Another way in which we developed the forms and conventions of real media products was by conducting our own college surveys to gain information for our particular topic. The reason we conducted our own specific survey was because we needed to gain specific and relevant information to young people's and adults opinions on girls maturing too quickly and when we were researching over the internet nothing relevant came up so we decided to use our initiative and conduct our own surveys. By conducting our own surveys we were able to gain specific and relevant information which we would be appropriate to use in our documentary. This developed the forms and conventions of real media texts as during Spurlocks' documentary he used information and statistics that had already been gathered, he hadn't actively gone out and researched to gain access to this research. Magazine Article: Aswell as carrying out research into documentaries we also carried out research into specific magazine articles. The reason for this is because like with our documentary we wanted to know the main forms and conventions of magazine articles so we could gain ideas on how we could create a professional looking magazine article. In our own time we looked through magazines such as the radio times and tried to layout our magazine article based on that layout. From this radio times image you can see that they laid their magazine out with one main image at the top and then placed the text underneath. When we were carrying out our magazine research we thought this design looked very effective as the one large image drew your attention to the article straight away. Also the text being placed on the bottom made the page easy to read and extremely clear for the reader. Also the supporting image to the right hand side of the page makes the page come together more and shows how everything is linked to the main title. When creating our double page spread we used the form and convention of having a masthead which stood out clearly and one main image with a variety of supporting images.
  4. 4. Below is our finished magazine article. As you can see we have followed the main forms and conventions of a real life Lucy Hughes media magazine. We also made sure we included the date, time and channel of our documentary as without this feature the magazine article wouldn't be as useful as it doesn't provide the key information of when the documentary is to be aired. We decided to place this before the main article as we wanted it to stand out from the rest of the text so the reader would clearly be able to see when the documentary is coming out. We followed the forms and conventions of real media texts through the use of page numbers. This is a simple thing to include yet it is extremely necessary when creating a magazine article and an important feature in real media texts as it enables the reader to easily navigate their way through the documentary by easily finding articles by looking through the page numbers. We used the forms and conventions of real media products by having masthead which stood out from the rest of the text on the page. We decided to place the masthead at the top of the page as we wanted it to be the first thing the reader saw when they were flicking through the magazine. We believe it looks effective as it puts the page into perspective and allows the reader to know what the article will be about. We laid out our text using columns. The reason we chose to do this was because throughout our magazine article research we clearly saw that laying out texts in columns was a key feature of real media texts, we were then influenced by this and decided to use this technique in our product as it created a professional layout for our magazine. Also by laying out the text in columns it allows the reader to clearly see where the text is positioned and allows it to flow nicely making it more accessible to read. Like the radio times double page spread we used supporting images to support and develop the article. This was effective as it gives the reader a feel of what else they can expect in the documentary if they choose to watch it, it provides snippets of what's to come. We used the forms and conventions of real media texts as in the radio times article it promotes the documentary its advertising by using images from the actual documentary, we were influenced by this and decided to use the same technique. It was an extremely effective technique to use as it allowed to focus more on the documentary text as the images were already available to us from the documentary we just had to choose the appropriate ones. By comparing our article to a radio times article you can see that we have used the conventions of including images from the documentary the same as the radio times trailer using images from Doctor Who. It is an effective convention to use as it provides a flavour of in our case the documentary.
  5. 5. When conducting our magazine article we decided against challenging any of the forms and conventions Lucy Hughes of real media products. The reason for this was because that every magazine article we studied was laid out relatively the seem and because of this we made an informed decision to follow these codes and conventions because if we decided to challenge them our end result wouldn't be a professional magazine as the important and specific codes and conventions needed to create a professional magazine article would not be featured therefore it would've impacted on the quality of our finished magazine. And as you can see from the images below the magazine layout we followed is featured in all professional magazines today so if we challenged this codes and conventions we wouldn't of created a professional media product. Although, one way in which we developed the forms and conventions of real media products is through the use of including a magazine article not a interview. The reason for this is because we decided to include a descriptive magazine article about our documentary instead of including and conducting an interview. The reason we developed the forms and conventions and used a article instead of an interview is because we didn't feel an interview would be an appropriate way of promoting our documentary through the use of a magazine article. The reason for this is because there is not one individual who stands out who we should interview to promote our documentary as instead we would need to interview a variety of different individuals to create a strong viewpoint to promote our documentary, therefore, we decided to create a descriptive article promoting our documentary to the reader by describing what would feature in our documentary and the reasons behind creating our documentary.
  6. 6. Lucy Hughes Radio Trailer: https://soundcloud.com/a2cole13/radio-trailer During our research and planning stage we had to undertake some research into the different types of radio trailers to gain ideas for our own product. We looked at a variety of student radio trailers but also some professional ones to gain inspiration and discover the forms and conventions of a real radio trailer. Here are a list of radio trailers that we researched: 1. https://www.youtube.com/watch?v= D5bUmaxy2GM - movie trailer 2. https://www.youtube.com/watch?v= Jp62mQkTZIo -doctor who trailer 3. https://www.youtube.com/watch?v= UC74twDMh-g -90210 trailer As you can see from the example radio trailers we followed the forms and conventions of real media products by ensuring that the length of our radio trailer was between 30-45 seconds, this was because from our research we could see that the majority of radio trailers were in between this time limit so we knew would had to make it short and sharp and straight to the point like the examples. I believed we managed to do this as our finished radio trailer came to 41 seconds and included all the information it needed to promote the documentary. Another way in which we followed the forms and conventions of real media products is like the doctor who and 90210 trailer we ensured that at the end of the trailer there was a voiceover stating the name of the documentary and the time and channel it was going to be aired on. We were influenced by the 90210 trailer who placed this information at the end, we believed it was more appropriate as the listener could gain an insight to the documentary first before the details were provided it also enabled the documentary to flow better. We developed the codes and conventions by ensuring that we used the same music and clips from the documentary. The main reason why we chose to do this was to ensure that there was continuity between our products and the way to do this was to use the same soundtrack from the documentary. This technique was also following the forms and conventions of real media products but we developed it by also taking the clips from the documentary and merging them together and overlapping them to make a very fast paced radio trailer which promoted our documentary. Likewise in the Doctor Who! radio trailer they have used the same music from the TV show which represents the continuity, we as a group were influenced by this and decided to use this technique in our own product but develop it by selecting the appropriate clips to use. One way in which we challenged the forms and conventions of radio trailers is we didn't include a voiceover throughout the documentary. The reason for this is because we didn't feel it was appropriate as we thought it would leave us with less time to actually promote and include clips from the documentary in our trailer. We decided it was only necessary to use the voiceover at the end to promote the documentary but other than that we just used the clips from the documentary as the bulk of the trailer. We got our inspiration for this from a variety of student trailers that we watched and we thought that the more effective ones were the ones with no voice over and just the clips from the documentary, yet we were still challenging the forms and conventions as the professional trailers all contained a voiceover.

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