Our target audience was 16 – 34 year olds, similar to BBC
Three so we decided to air it on this television channel. We
decided that a documentary about teen drinkers should
mostly appeal to appeal to teens and this would spread
across both the main task and ancillary tasks: Radio trail and
double page spread article. Therefore, the radio trail would be
aired on Radio 1 due to the age range being similar to BBC
Three of 16 – 34. However, RadioTimes does not have the
same so I feel that we could have chosen a alternative
To maintain consistency throughout all the products we had to
ensure that they related to each other in a number of ways. In this
scenario, using the same house style, layout, font, and images in
both the magazine and the documentary tasks. As each of the
products have to promote one other in a „synergy-like‟ situation.
A professional house style was kept throughout the two
documents; having Abadi Light MD font to maintain continuity.
Also, the same image used to ensure that the audience would
know the two are related when watching/reading them both.
Pull quote used in doc
To main professionalism, formality and continuity we decided that
the radio trail would intrigue the audience by using extracts from
the documentary once it was finished. We also re-used the backing
track from the documentary created on GarageBand.
Extracts featuring in the radio trail are one where we asked the
audience how old you must to drink alcohol. Then the vox-pops
were introduced giving estimates and then an extract saying “We‟re
led to believe that drinking from a young age can lead to alcohol
abuse later on in life.” This quote in particular has been used in all
three tasks; featuring briefly as a pull quote within the article.
To conclude, I felt as though all three of our constructed
media products were beneficial in promoting each other
mainly the two ancillary tasks to promote the documentary
however it could work in the opposite way. The two ancillary
tasks didn‟t necessarily promote each other but they did
relate vaguely. The main relations across was each ancillary
task toward the documentary and came across formally and
professional. With this consistency I believe we obtained a
synergic link and sent the correct message, expressed
throughout our products.