Haaga-Helia Social Media Assignment 3
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Haaga-Helia Social Media Assignment 3

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    Haaga-Helia Social Media Assignment 3 Haaga-Helia Social Media Assignment 3 Presentation Transcript

    • Social Media in Marketing
      HAAGA-HELIA University of Applied Science Pia Stenström
      1
    • definition of
      Facebook Platform is a development platform
      It enables companies and engineers to deeply integrate with the Facebook
      Access to millions of users through the social graph
      Provides worldwide unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives
      Source: www.facebook.com
      HAAGA-HELIA University of Applied Science Pia Stenström
      2
    • definition of
      Founded in February 2004
      A social utility that helps people communicate more efficiently
      Develops technologies that facilitate the sharing of information
      Anyone can sign up and interact with the people they know in a trusted environment
      Source: www.facebook.com
      HAAGA-HELIA University of Applied Science Pia Stenström
      3
    • elements& uses of
      Fundamental features to the experience on Facebook are a person’s Home page and Profile
      The Home page includes News Feed, a personalized feed of own & friends updates.
      The Profile displays info that one has chosen to share like interests, education and work background and contact information
      HAAGA-HELIA University of Applied Science Pia Stenström
      4
    • coreapplications
      Photos
      Events
      Videos
      Groups
      Pages
      – that let people connect and share in rich and engaging ways..
      Additionally, people can communicate with one another through
      Chat
      Personal messages
      Wall posts
      Pokes
      Status Updates
      HAAGA-HELIA University of Applied Science Pia Stenström
      5
    • goodtime for
      Youcanfind a friend on linealmostanyhour of the day
      Applications makeiteasy to just leavemessages, pictures, videosorlinks
      Youcandiscuss in threads and pickupwhereyouleftoffearlier
      Anytimeseems to be a goodtime for using FB
      HAAGA-HELIA University of Applied Science Pia Stenström
      6
    • aboutuserage
      Did you know that the average age of a Facebook user is 38 years old?
      The vast majority of users are now older than 38 years old,
      Users who aged 18 to 29 use social networks almost as much as they use email
      Younger users use social networks more than email
      Source: www.allfacebook.com/can-you-guess-the-average-age-of-a-facebook-user-infographic-2010-09
      HAAGA-HELIA University of Applied Science Pia Stenström
      7
    • statistics
      Average user
      has 130 friends on the site
      sends 8 friend requests per month
      spends an average 15 hours and 33 minutes on Facebook per month
      visits the site 40 times per month
      spends 23 minutes on each visit
      Source: facebook.com, pingdom.com
      HAAGA-HELIA University of Applied Science Pia Stenström
      8
    • statistics
      Average user
      is connected to 80 community pages, groups and events
      creates 90 pieces of content each month
      200 million people access Facebook via a mobile device each day
      Source: facebook.com, pingdom.com
      HAAGA-HELIA University of Applied Science Pia Stenström
      9
    • statistics
      Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
      Facebook generates a staggering 770 billion page views per month
      More than 30 billion pieces of content are shared each day
      Source: facebook.com, pingdom.com
      HAAGA-HELIA University of Applied Science Pia Stenström
      10
    • marketing on
      Facebook is the ideal medium for advertising within an environment that's viral by nature
      The users have already effectively segmented themselves, coming together through like interest groups and connecting through content
      These behaviours create valuable networks of targeted and specific demographic groups
      Online marketers are presented with the chance
      to market to predefined segments of online users
      To position branded messages on sites where these users spend time online
      Source: http://EzineArticles.com/802682
      HAAGA-HELIA University of Applied Science Pia Stenström
      11
    • marketing on
      Facebook is a viable marketing tool, providing a free and easy way to promote products and services
      Facebook users can add tools such as Stumble Upon and Digg to vote and bookmark favourite sites
      Posted Items allows users to post company or client blogs and links
      On the Events page, businesses can promote events to friends and networkers.
      Source: http://EzineArticles.com/823941
      HAAGA-HELIA University of Applied Science Pia Stenström
      12
    • marketing on
      By joining Facebook a business can increase their viewers and potential customers all over the world
      Info can be used to benefit online marketing since the company has stats on what the users are doing
      A company can also post a poll to find more about your target demographic on the adverting page on the site
      Facebook also has classified ad space on the left hand side and other areas of the site for online business to promote products and services
      Source: http://EzineArticles.com/823941
      HAAGA-HELIA University of Applied Science Pia Stenström
      13
    • Thankyou for yourattention
      HAAGA-HELIA University of Applied Science Pia Stenström
      14