Haaga-Helia Social Media Assignment 3
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Haaga-Helia Social Media Assignment 3

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Haaga-Helia Social Media Assignment 3 Haaga-Helia Social Media Assignment 3 Presentation Transcript

  • Social Media in Marketing
    HAAGA-HELIA University of Applied Science Pia Stenström
    1
  • definition of
    Facebook Platform is a development platform
    It enables companies and engineers to deeply integrate with the Facebook
    Access to millions of users through the social graph
    Provides worldwide unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives
    Source: www.facebook.com
    HAAGA-HELIA University of Applied Science Pia Stenström
    2
  • definition of
    Founded in February 2004
    A social utility that helps people communicate more efficiently
    Develops technologies that facilitate the sharing of information
    Anyone can sign up and interact with the people they know in a trusted environment
    Source: www.facebook.com
    HAAGA-HELIA University of Applied Science Pia Stenström
    3
  • elements& uses of
    Fundamental features to the experience on Facebook are a person’s Home page and Profile
    The Home page includes News Feed, a personalized feed of own & friends updates.
    The Profile displays info that one has chosen to share like interests, education and work background and contact information
    HAAGA-HELIA University of Applied Science Pia Stenström
    4
  • coreapplications
    Photos
    Events
    Videos
    Groups
    Pages
    – that let people connect and share in rich and engaging ways..
    Additionally, people can communicate with one another through
    Chat
    Personal messages
    Wall posts
    Pokes
    Status Updates
    HAAGA-HELIA University of Applied Science Pia Stenström
    5
  • goodtime for
    Youcanfind a friend on linealmostanyhour of the day
    Applications makeiteasy to just leavemessages, pictures, videosorlinks
    Youcandiscuss in threads and pickupwhereyouleftoffearlier
    Anytimeseems to be a goodtime for using FB
    HAAGA-HELIA University of Applied Science Pia Stenström
    6
  • aboutuserage
    Did you know that the average age of a Facebook user is 38 years old?
    The vast majority of users are now older than 38 years old,
    Users who aged 18 to 29 use social networks almost as much as they use email
    Younger users use social networks more than email
    Source: www.allfacebook.com/can-you-guess-the-average-age-of-a-facebook-user-infographic-2010-09
    HAAGA-HELIA University of Applied Science Pia Stenström
    7
  • statistics
    Average user
    has 130 friends on the site
    sends 8 friend requests per month
    spends an average 15 hours and 33 minutes on Facebook per month
    visits the site 40 times per month
    spends 23 minutes on each visit
    Source: facebook.com, pingdom.com
    HAAGA-HELIA University of Applied Science Pia Stenström
    8
  • statistics
    Average user
    is connected to 80 community pages, groups and events
    creates 90 pieces of content each month
    200 million people access Facebook via a mobile device each day
    Source: facebook.com, pingdom.com
    HAAGA-HELIA University of Applied Science Pia Stenström
    9
  • statistics
    Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
    Facebook generates a staggering 770 billion page views per month
    More than 30 billion pieces of content are shared each day
    Source: facebook.com, pingdom.com
    HAAGA-HELIA University of Applied Science Pia Stenström
    10
  • marketing on
    Facebook is the ideal medium for advertising within an environment that's viral by nature
    The users have already effectively segmented themselves, coming together through like interest groups and connecting through content
    These behaviours create valuable networks of targeted and specific demographic groups
    Online marketers are presented with the chance
    to market to predefined segments of online users
    To position branded messages on sites where these users spend time online
    Source: http://EzineArticles.com/802682
    HAAGA-HELIA University of Applied Science Pia Stenström
    11
  • marketing on
    Facebook is a viable marketing tool, providing a free and easy way to promote products and services
    Facebook users can add tools such as Stumble Upon and Digg to vote and bookmark favourite sites
    Posted Items allows users to post company or client blogs and links
    On the Events page, businesses can promote events to friends and networkers.
    Source: http://EzineArticles.com/823941
    HAAGA-HELIA University of Applied Science Pia Stenström
    12
  • marketing on
    By joining Facebook a business can increase their viewers and potential customers all over the world
    Info can be used to benefit online marketing since the company has stats on what the users are doing
    A company can also post a poll to find more about your target demographic on the adverting page on the site
    Facebook also has classified ad space on the left hand side and other areas of the site for online business to promote products and services
    Source: http://EzineArticles.com/823941
    HAAGA-HELIA University of Applied Science Pia Stenström
    13
  • Thankyou for yourattention
    HAAGA-HELIA University of Applied Science Pia Stenström
    14