Social Media in Marketing<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />1<br />
definition of<br />Facebook Platform is a development platform<br />It enables companies and engineers to deeply integrate...
definition of<br />Founded in February 2004<br />A social utility that helps people communicate more efficiently <br />Dev...
elements& uses of<br />Fundamental features to the experience on Facebook are a person’s Home page and Profile<br /> The H...
coreapplications<br />Photos<br />Events<br />Videos<br />Groups<br />Pages<br /> – that let people connect and share in r...
goodtime for <br />Youcanfind a friend on linealmostanyhour of the day<br />Applications makeiteasy to just leavemessages,...
aboutuserage<br />Did you know that the average age of a Facebook user is 38 years old? <br />The vast majority of users a...
statistics<br />Average user <br />has 130 friends on the site <br />sends 8 friend requests per month<br />spends an aver...
statistics<br />Average user <br />is connected to 80 community pages, groups and events <br />creates 90 pieces of conten...
statistics<br />Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users ...
marketing on <br />Facebook is the ideal medium for advertising within an environment that's viral by nature<br />The user...
marketing on<br />Facebook is a viable marketing tool, providing a free and easy way to promote products and services<br /...
marketing on<br />By joining  Facebook a business can increase their viewers and potential customers all over the world <b...
Thankyou for yourattention<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />14<br />
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Haaga-Helia Social Media Assignment 3

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Haaga-Helia Social Media Assignment 3

  1. 1. Social Media in Marketing<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />1<br />
  2. 2. definition of<br />Facebook Platform is a development platform<br />It enables companies and engineers to deeply integrate with the Facebook <br />Access to millions of users through the social graph<br />Provides worldwide unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives<br />Source: www.facebook.com<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />2<br />
  3. 3. definition of<br />Founded in February 2004<br />A social utility that helps people communicate more efficiently <br />Develops technologies that facilitate the sharing of information <br />Anyone can sign up and interact with the people they know in a trusted environment<br />Source: www.facebook.com<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />3<br />
  4. 4. elements& uses of<br />Fundamental features to the experience on Facebook are a person’s Home page and Profile<br /> The Home page includes News Feed, a personalized feed of own & friends updates. <br />The Profile displays info that one has chosen to share like interests, education and work background and contact information<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />4<br />
  5. 5. coreapplications<br />Photos<br />Events<br />Videos<br />Groups<br />Pages<br /> – that let people connect and share in rich and engaging ways..<br />Additionally, people can communicate with one another through <br />Chat<br />Personal messages<br />Wall posts<br />Pokes<br />Status Updates<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />5<br />
  6. 6. goodtime for <br />Youcanfind a friend on linealmostanyhour of the day<br />Applications makeiteasy to just leavemessages, pictures, videosorlinks<br />Youcandiscuss in threads and pickupwhereyouleftoffearlier<br />Anytimeseems to be a goodtime for using FB<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />6<br />
  7. 7. aboutuserage<br />Did you know that the average age of a Facebook user is 38 years old? <br />The vast majority of users are now older than 38 years old,<br />Users who aged 18 to 29 use social networks almost as much as they use email<br />Younger users use social networks more than email<br />Source: www.allfacebook.com/can-you-guess-the-average-age-of-a-facebook-user-infographic-2010-09<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />7<br />
  8. 8. statistics<br />Average user <br />has 130 friends on the site <br />sends 8 friend requests per month<br />spends an average 15 hours and 33 minutes on Facebook per month <br />visits the site 40 times per month <br />spends 23 minutes on each visit <br />Source: facebook.com, pingdom.com<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />8<br />
  9. 9. statistics<br />Average user <br />is connected to 80 community pages, groups and events <br />creates 90 pieces of content each month <br />200 million people access Facebook via a mobile device each day <br />Source: facebook.com, pingdom.com<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />9<br />
  10. 10. statistics<br />Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users <br />Facebook generates a staggering 770 billion page views per month <br />More than 30 billion pieces of content are shared each day <br />Source: facebook.com, pingdom.com<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />10<br />
  11. 11. marketing on <br />Facebook is the ideal medium for advertising within an environment that's viral by nature<br />The users have already effectively segmented themselves, coming together through like interest groups and connecting through content<br /> These behaviours create valuable networks of targeted and specific demographic groups<br />Online marketers are presented with the chance<br /> to market to predefined segments of online users<br />To position branded messages on sites where these users spend time online<br />Source: http://EzineArticles.com/802682<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />11<br />
  12. 12. marketing on<br />Facebook is a viable marketing tool, providing a free and easy way to promote products and services<br />Facebook users can add tools such as Stumble Upon and Digg to vote and bookmark favourite sites <br />Posted Items allows users to post company or client blogs and links<br />On the Events page, businesses can promote events to friends and networkers.<br />Source: http://EzineArticles.com/823941<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />12<br />
  13. 13. marketing on<br />By joining Facebook a business can increase their viewers and potential customers all over the world <br />Info can be used to benefit online marketing since the company has stats on what the users are doing<br />A company can also post a poll to find more about your target demographic on the adverting page on the site<br />Facebook also has classified ad space on the left hand side and other areas of the site for online business to promote products and services <br />Source: http://EzineArticles.com/823941<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />13<br />
  14. 14. Thankyou for yourattention<br />HAAGA-HELIA University of Applied Science Pia Stenström<br />14<br />
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