Service Design Thinking in pillole
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Service Design Thinking in pillole

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Il Service Design è molto, molto altro. Ma qualche pillola può magari incuriosirvi e farvi venire voglia di saperne di più...

Il Service Design è molto, molto altro. Ma qualche pillola può magari incuriosirvi e farvi venire voglia di saperne di più...

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Service Design Thinking in pillole Service Design Thinking in pillole Presentation Transcript

  • Service Design Thinking in pillolec’è molto, molto altro, ma per cominciare...Alessandro Nasini@nasinia.nasini@maple.itlinkedin: nasini
  • Service Design Thinking in pillole - 2/10Cosa è il Service Design (definizione accademica):“Service design is an emerging field focused on thecreation of well thought through experiences using acombination of intangible and tangible mediums.Service design as a practice generally results in thedesign of systems and processes aimed at providing aholistic service to the user.”
  • Cosa è il Service Design (definizione pratica):“When you have two coffee shops right next to eachother, and each sells the exact same coffee at the exactsame price, service design is what makes you walk intoone and not the other.”Service Design Thinking in pillole - 3/10
  • DISCOVER DEFINE DELIVERDEVELOPService Design Thinking in pillole - 4/10
  • User Journey MappingUser PersonasService BlueprintingDesign ScenariosUser DiariesService SafariUser ShadowingExperience PrototypingCo-DesignBusiness Model CanvasDesign BriefBrainstormingService Design Thinking in pillole - 5/10DISCOVERDEFINEDEVELOPDELIVER
  • Identificare problemi,opportunità e bisogniDefinire il perimetrodelle soluzioniCostruire una base diconoscenza comuneDISCOVERUser Journey MappingUser DiariesService SafariUser ShadowingService Design Thinking in pillole - 6/10
  • Analizzare i risultatidella fase di DISCOVERSintetizzare i risultatiin un ridotto numerodi opportunitàDefinire una chiaraproposta di progettoda sottoporre aglistakeholdersDEFINEUser PersonasBrainstorming Design BriefService Design Thinking in pillole - 7/10
  • Sviluppare la propostadi progetto in unprodotto o servizio daimplementareProgettare le componentidel servizio siasingolarmente checome parte dell’interaesperienzaTestare i conceptiterativamente con gliutentiDEVELOPService BlueprintingExperience PrototypingCo-DesignService Design Thinking in pillole- 8/10Business Model Canvas
  • Lanciare il prodotto oservizioVerificare l’efficacia deisistemi di feedbackCondividere con ilcommittente ed ilteam know-how,modalità di lavoro edesperienzeDELIVERDesign ScenariosService Design Thinking in pillole - 9/10
  • Service Design Thinking per Economisti - 12/16Alessandro Nasini@nasinia.nasini@maple.it