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Precise Content In Precise Moment
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Precise Content In Precise Moment



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  • 1. Precise content in precise moment Alessandro Martellone Software Developer 2 Febbraio 2009 - Università degli Studi di Salerno ,DMI -Salerno
  • 2. Outline • The media • The rules of marketing • L.U.N.A. Ads
  • 3. Traditional media • The traditional media – Newspapers, magazines, TV, radio – These media make targeting specific buyers with individualized messages very difficult. • High-budget – what happen for small company and professionals?
  • 4. One-way interruption • One-way interruption marketing is yesterday’s message • The idea: – stop what users are doing and pay attention to a message. • Classical example: – Advertising on TVs
  • 5. The old rules of marketing • Advertising needed to appeal to the masses • Advertising was one-way: company-to- consumer • Advertising was exclusively about selling products • Advertising was based on campaigns that had a limited life
  • 6. • The web has transformed the advertising rules
  • 7. The web is different • Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it
  • 8. Still about Web… • Another wall has fallen! • Blogs, podcast, e-books, online news releases, social networks, wikis and other forms of web content: ! let organizations communicate directly with buyers
  • 9. The new rules of marketing • People want authenticity, not spin • People want participation, not propaganda • No one-way interruption! Marketing is about delivering content at just the precise moment your audience needs it
  • 10. How much fuel remaining has the old marketing?
  • 11. Where do we get the money? • Today: – Banner – Popup – Video Ads – Google/Yahoo search • Tomorrow: – Engagement Ads – Corporate blog
  • 12. L.U.N.A. Ads • L.U.N.A. Ads – a client-side application – allowing the authentication to the L.U.N.A. network – managing the services based on the user’s profile.
  • 13. L.U.N.A. Ads • Show to user tailor made advertising or information • Interact with context where the user is currently immersed in • Easy customization for the user: – It is possible to add or remove functionalities and services through plug-in
  • 14. Why a stand-alone application? • Fast connection and login • Fine location estimation (wifi triangulation) • More services, more simply – Voip – Contextualized news – Integrated chat services – Direct access to social community info
  • 15. Thank you for your attention! a.martellone@futur3.it www.futur3.it