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1. The Obesity Factor
2. Work and Play
3. Threats versus
THE ISSUES…. 50% Percent of New
Zealanders are overweight
More than quarter of the
population are obese
Women tend to be more
susceptible than men
The New Zealand
SPARC Push Play to
…THE SOLUTIONS Aim for those who are
overweight and obese as
part of Fit ‘n’ Well’s target
Reach out to the
government as they are
likely to support Fit ‘n’
Well’s strategy to help
banish the problem
Fit ‘n’ Well will earn $$$
while fighting off OBESITY
Maybe it’s BOTH
As an employee do you feel As an employer, do you feel like
lethargic and unenthusiastic your employees are not
at work? motivated enough?
Fit ‘n’ Well… …can help!
Is that possible?! Yes it is.
• Research has shown
70% improvement in
employees ‘ complex
• Make employers,
Fit ‘n’ Well can provide easy access to their facilities during
break times and after hours
Les Mills and Contours Gym
are Fit ‘n’ Well’s two
Les Mills: date of
(fitness business in New
Zealand was booming);
earned their reputation as the
“Father of Fitness”
Contours : Specified target
market in New Zealand
Fit ‘n’ Well versus…
Les Mills Contours
Fight reputation with Men wanting
reputation: Les Mills Contours service
earned the reputation provided to
through its establishment women? Fit ‘n’ Well
date. can target both
Fit ‘n’ Well can earn its genders with
reputation by providing exclusive clubs for
fitness to those who are women but offer
in NEED. These include the same facilities
people battling obesity. and standards to
men as well.
Fit ‘n’ Well…
…has a target market of
people struggling with
obesity which the
government has high
probability of supporting
…can create a positive
…can compete with the 2
biggest market players
Come on, ask for it. You
know you want to…
A management consulting report is available upon request. It
contains detailed information about the issues discussed in
the power point.
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