Centre: 33435 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio
Create the front cover, contents page and double page
spread for a new music magazine
AUDIENCE BE FORYOUR
`I aimed my magazine at… Males and females
students and young
Who know what
music they like…
Who spend money on…
Who like to shop at…
Who live in…
Who might play an
• My target audience will be students and
young professionals that are both male and
female aged between 16 and 25.
• The genre for my music magazine will be
rock with sub-genres of indie
rock, alternative rock and soft rock. Bands
who fall into these genre categories are quite
rebellious so appeal to my target audience of
older teenagers who want to be individual
and rebel from a mainstream lifestyle.
• My target audience will also be of that age
where they start going to gigs and festivals.
The bands that fall into the genre that I have
chosen are mostly likely to play a lot of gigs
and appear at quite a few festivals.
Therefore, I will include information about
upcoming gigs and festivals but also review
• I feel that my magazine would be similar to NME because they both have a niche audience.
However, perhaps not by design the NME is aimed at and caters for a largely male audience. My
audience research indicates that sizeable proportion audience feels that it doesn’t fully address the
issues that these people are interested in, these people being female. In addition my research shows
that there is a significant number of females with an interest in this area who feel that there needs
and expectation aren’t being catered for at all and so chose not to buy or read any magazine. I aim to
attract these females too.
It is generally males that buy music and therefore music magazines. On the market there are music magazines
that are aimed at males that buy alternative music. However the majority of magazines on the market that
are aimed at females when it comes to music tend to focus on disposable pop e.g. X Factor winners and
manufactured boy bands.There isn’t a magazine aimed at the audience of females within the age group 16-25
who our interested in alternative rock and this is a demographic that is overlooked.
• The demographic for my media product is female indie, alternative and soft rock
fans between the ages of 16 and 25.
• From my research I found out that the
biggest idol for my audience is the Arctic
Monkeys and their lead singerAlexTurner.
• Many readers of my music magazine will be
aspiring musicians so as the Arctic Monkeys
achieved success through their own efforts,
they are perfect role models for my audience
who will then idolise them.
• The image of the Arctic Monkeys is also very
inspiring to my audience as they dress very
retro 50’s with slicked back hair, sunglasses
and smart clothing however there still is that
essence of a scruffy and rough look which is
currently the main fashion for my audience.
They also want to give the impression that if
four ordinary lads from Sheffield can turn
their image around then so can other
My Ideal Reader
• The ideal reader for my product is
someone who aspires to be like Haim,
Lana Del Rey or AlexTurner.These are
people who model themselves on
these singers and will copy their
hairstyles, fashion and style because
they want to be like them.The ideal
reader for my magazine are people
who are very up to date with their
music taste and constantly are aware
of what’s going on in the music
• I have featured AlexTurner as my
cover star and based my double page
spread on him asThe Arctic Monkeys
are the biggest idols for my audience
and therefore I know my audience will
be interested to read about him and
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