Your SlideShare is downloading. ×

Measuring & promoting mobile apps

172

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
172
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • https://www.linkedin.com/today/post/article/20130611163526-224083-the-1-question-every-digital-marketer-should-ask
  • https://www.linkedin.com/today/post/article/20130611163526-224083-the-1-question-every-digital-marketer-should-ask
  • https://support.google.com/analytics/answer/1033867?hl=en
  • Transcript

    • 1. Mobile Inspiration DayMeasure & Promote18 June 2013 | Sven De Meyere & David Roose
    • 2. The #1 question for digital marketersDid it work?
    • 3. The top 5 tasks for digital marketersSet objectivesEstablish KPIsMonetize your goalsAnalyse & optimiseAsk "did it work?"
    • 4. Its in our DNA!
    • 5. MEASURE
    • 6. Website AppsWhats different: technicallyAlways onlineUnique visitor = cookieDefault traffic sourcesPages: URLsOn- or offline? 3G or WiFi?User = installation IDApp / Play storeScreensCrashes & exceptions
    • 7. Website AppsWhats different: metrics &dimensionsUnique visitorVisitPageviewUserSessionScreen viewNo bounce rateApp versionsInput: touch, clickwheel, …
    • 8. It also looks different…Integration with Play Storefor acquistion metrics
    • 9. Tip #1: give screens a nameNo address bar (URL) = nounique name by default
    • 10. Tip #2: tag all links to the app
    • 11. Tip #3: learn how users areconnected
    • 12. Tip #3: learn how users areconnectedAdd "connection type" as a custom dimension[tracker setCustom:1dimension:@"WiFi"];[tracker setCustom:1dimension:@"Provider"];
    • 13. Tip #4: default segmentsMobile traffic: contains smart phones & tablets
    • 14. Tip #5: going hybrid? Think twice!Dont count your visitors& pageviews twice
    • 15. The future of mobile measurementIntegration– Universal Analytics– Play storeMore tools– Google Analytics as one-stop shop– Google Tag Manager for mobileConvergence– Heatmaps?– A/B & MVT testing?
    • 16. PROMOTE
    • 17. Some mobile data (Belgium)22% of population has a smartphone– 72% of smartphone users never leave without it– 36% search for information daily– 62% uses their smartphone to watch videos– 13% would rather give up on television than theirsmartphone– 23% looked up information and then bought online– 21% looked up information and then bought online– Average n° installed apps: 19• +/- used 8 in last month• +/- 4 paid apps
    • 18. Target your existing audienceSmart app banner
    • 19. Google AdWords (enhancedcampaigns)
    • 20. Google AdWords (enhancedcampaigns)Serve different ads, based on:– Location– Device– Time
    • 21. Google AdWords (enhancedcampaigns)Adjust device and location bids within the samecampaign
    • 22. Google AdWords (enhancedcampaigns)Adjust device and location bids within the samecampaign
    • 23. Google AdWords (enhancedcampaigns)Adjust headline, description, URL and sitelinks formobile devices
    • 24. Google AdWords (enhancedcampaigns)Set extensions to appear only during certain times ofday or on mobile devices.
    • 25. Mobile apps can be promoted onGoogleAndroidiOs
    • 26. Mobile conversion tracking
    • 27. Google AdWords – Click to callMeasuring conversions from phone calls
    • 28. In-app advertising through AdmobYour ad appears inside appsPromote your own app or websiteTarget apps on both smarthpones & tabletsReach:– 100K apps in over 150 countries– 2 billion impressions daily– 31 million impressions / day in benelux
    • 29. In-app advertising through Admob
    • 30. Q&A
    • 31. Sven De Meyere - Digital Marketersdemeyere@reference.be@demeyeresvenbe.linkedin.com/in/svendemeyereDavid Roose – Team Leaderdroose@reference.be@_soulshaker_be.linkedin.com/in/davidroose

    ×