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Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
Meaning of Like (SMW Barcelona 2012)
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Meaning of Like (SMW Barcelona 2012)

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The industry is rightly or wrongly obsessed with Likes, Followers, and +1s. When our social feeds are packed with companies struggling to find creative ways to achieve these goals, it’s clear that …

The industry is rightly or wrongly obsessed with Likes, Followers, and +1s. When our social feeds are packed with companies struggling to find creative ways to achieve these goals, it’s clear that chasing likes can be a damaging distraction for brands. So what should they really be chasing? In one word: love. Jemima will explain this using the medium of Justin Bieber, FC Barcelona and Jesus.

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  • 1. Meaning of Like Funnel of Love Social Media Week Barcelona 2012 @_ jemima
  • 2. @_ jemimaSocial Media Lead @pokelondon Jemima Puddle Duck
  • 3. @pokelondonA digital-centric creative companyin London and New York
  • 4. BarcelonaSocial Media Week me
  • 5. “The Meaning of Likeand the Funnel of Love”
  • 6. Justin Bieber FC Barcelona Jesus
  • 7. Justin Bieber FC Barcelona Jesus #15 #31 (Jesus Daily) #157
  • 8. Lesson #1
  • 9. ‘Like’ & ‘Share’ this!(this might hurt your eyes)
  • 10. Edgerank + bad KPIs
  • 11. Social Sales Funnel L E S A F TI O M T E I N P O
  • 12. ve (but this is much more interesting) el of lo he funnt S T TI R U M T E
  • 13. Like request = Coupon
  • 14. of lo ve funn elt he
  • 15. Justin Bieber FC Barcelona
  • 16. They’re not great at social media
  • 17. 8 Lessons on love(and engagement)Justin Bieber FC Barcelona
  • 18. 1. Més que un clubA symbol of Catalan culture/identity
  • 19. Passion topicsTo maintain conversation, your brandmust stand for more than its product. = Extreme sports = Film
  • 20. HotpointTry to inspire parents,but you can’t stand forsomething throughwords alone.Brands need to commitand invest in thesepassion groups.
  • 21. HotpointTry to inspire parents,but you can’t stand forsomething throughwords alone.Brands need to commitand invest in thesepassion groups.
  • 22. 2. Play on RivalriesBeing a supporter of FC Barcelona is part of afan’s identity as a human being.
  • 23. Classic RivalriesRivalries are a part of this, e.g El Clàssic game. vs. vs. vs. vs.
  • 24. SamsungThe Next Big Thing
  • 25. @TacoBell @OldSpiceTwitter and FB are perfectly suited to brandschallenging one another.
  • 26. 3. Share OwnershipFC Barcelona is owned by Justin Bieber’s Youtubeits fans subscribers made him famous
  • 27. Snakes on a planeBuilt communitieswhile still filming,and took scriptsuggestions.The fans made thefilm.
  • 28. Kaiser ChiefsCreate your own album
  • 29. @EECelebrating the first EE fans
  • 30. Wispa relaunch
  • 31. Walkers crisps1.3 million entriesYoY sales up 14%
  • 32. Walkers crispsThe charity version
  • 33. 4. Be Charitable 0.7% profits time and name
  • 34. Virginmoneygiving.comthe free alternative to JustGiving.com
  • 35. 5. Reward your fansFC Barcelona has hundreds of Penyes topromote the club around the World.Fans are rewarded and respected fortheir efforts.
  • 36. GrouponGrowth powered by fanrecommendations for cash incentives.
  • 37. Fab.comFinancial incentives & goals
  • 38. Orange Film ClubVirtual rewards through content
  • 39. 6. Break the mouldStand out.When JB wasdiscovered, hewas a little kidsigning soulfulR&B songs, andno one elsewas doing that.
  • 40. @BetfairpokerCompletely unique and inimitable.
  • 41. Burberry InstagramCompletely unique and inimitable.
  • 42. 7. CollaborateStand on the shoulders of giants (formutual gain).
  • 43. NIKE + Apple
  • 44. Barbour
  • 45. Barbour
  • 46. Barbour +Paul Smith To Ki To Anya Hindmarsh
  • 47. ASOS Starbucks
  • 48. 8. Organically shareableJustin Bieber’s tweets automaticallyreceive thousands of RTs.
  • 49. UNIQLOA share button/request is lazy.Try to make sharing part of the process.
  • 50. There are more...AspirationalMemorableDon’t push the productHave many facesLess is more
  • 51. Actions speak louder than wordsDon’t change your social mediabehaviour... ...change how your brand behaves.
  • 52. Justin Bieber FC Barcelona
  • 53. canut! orça al ut i fSal do say hello on twitter @_ jemima

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