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Social Summer - Twitter: Reach and Engage your Audience in real-time
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Social Summer - Twitter: Reach and Engage your Audience in real-time

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An introduction to what Twitter can do for your business.

An introduction to what Twitter can do for your business.

Published in: Technology, Business

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  • 1. Twitter Reach and engage your audience in real-time. #socialsummer Social Lab Group July 2013
  • 2. Please follow us #socialsummer @sociallab
  • 3. Twitter in a nutshell
  • 4. follow @username
  • 5. #hashtag #trendingtopic
  • 6. #hudson #plane #crash #USairways
  • 7. #wehaveapope
  • 8. #pp11OK
  • 9. Why Twitter?
  • 10. Twitter is the fastest social network ever.
  • 11. Powerful context to connect your message to whatʼs most meaningful to customers in real-time. Real-time engagement
  • 12. 400.000.000 tweets per day Real-time reach 200.000.000 active users > 50% of all users follow 6 or more brands
  • 13. 60% of the users connect with Twitter through a mobile device. Mobilise your mobile audience
  • 14. 15-34 is the largest age group source insites consulting
  • 15. in Belgium source @bvlg 200K to 300K active users
  • 16. in Belgium 600K unique visitors / month on twitter.com avg. of 10% of BE population source comscore
  • 17. How can we help you?
  • 18. open a twitter account build an audience engage your audience measure and optimise before you start
  • 19. Twitter is a team player • Integrate Twitter into your global social media strategy • Use Facebook as the heart of your social media strategy • Use Twitter to push content to a different audience
  • 20. Set your goals • Build your brand personality and engage (with) your audience • Create awareness for new products • Generate traffic to your e-commerce site • Boost e-sales
  • 21. Have a single proposition for every account • Communication, inspiration, activation • Support, customer care • PR, media, corporate comms
  • 22. Define success • Follower growth • Follower quality and engagement • Reach of your tweets • Number of users directed to your website • Conversions and conversion rates.
  • 23. open a twitter account build an audience engage your audience measure and optimise before you start
  • 24. ✓ Establish your brand personality ✓ Perfect your profile ✓ Set up a content plan ✓ Educate your employees Open a Twitter account for your business
  • 25. ✓ Establish your brand personality ✓ Perfect your profile ✓ Set up a content plan ✓ Educate your employees Open a Twitter account for your business
  • 26. Verified accounts
  • 27. Choose your prefered tool to manage your Twitter account ✓ schedule your tweets ✓ centralised follow up for the whole team
  • 28. open a twitter account build an audience engage your audience measure and optimise before you start
  • 29. Integrate Twitter with your website ✓ Grow your audience from any webpage ✓ Show your best tweets ✓ Keep your website fresh with real-time content ✓ Let people spread the word embedded tweets embedded timeline
  • 30. Take Twitter offline
  • 31. Promoted accounts ✓ Reach more followers likely to be interested in your brand ✓ Build a community of advocates Get discovered by people likely to love your business
  • 32. Lots of targeting options by keywords in timeline by interests by geography by device by gender by similarity to existing followers
  • 33. open a twitter account build an audience engage your audience measure and optimise before you start
  • 34. Write good tweets ✓ Keep it short ✓ Use URL shorteners ✓ Be always on
  • 35. Write good tweets ✓ Be gentle and witty ✓ Make it worth sharing
  • 36. Write good tweets ✓ Keep it conversational ✓ Ask questions and listen
  • 37. Donʼt do this
  • 38. Donʼt do this
  • 39. Donʼt do this
  • 40. Donʼt do this
  • 41. Make full use of promotional tactics ✓ Use events to engage  ✓ Launch your product  ✓ Flock to Unlock  ✓ Twixclusive 
  • 42. Promoted trends ✓ Launch new products ✓ Run major campaigns ✓ Target key dates to drive mass awareness massive exposure for your business
  • 43. Targeting by geography
  • 44. Promoted tweets ✓ Keep your tweet on top ✓ Twitter for mobile, desktop and tablet put your message in front of the right audience
  • 45. targeting options by interests by geography by device by gender
  • 46. open a twitter account build an audience engage your audience measure and optimise before you start
  • 47. Watch your Promoted Tweets, Trends and Accounts perform in real-time
  • 48. Timeline activity
  • 49. Followers dashboard
  • 50. Traffic and conversions on your site
  • 51. CPE Cost per engagement Pricing
  • 52. Not available in Belgium yet.
  • 53. Test & optimise No matter how big or small your budget is, please remember this
  • 54. Setareh Pourjavan Head of So.Zen setareh@sozen.be +32 (0) 475 218 003 @_allset_ Thank you!
  • 55. Questions? #socialsummer @sociallab