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  1. 1. Question 2... How Does Your Media Product Represent Particular Social Groups?
  2. 2. It’s Multicultural... • Real media texts from the hip-hop genre are not white, middle class based magazines. It is the norm that there are mixed races in the magazine, and also their social background varies. • My product includes artists from different ethnic backgrounds, and also different classes. It doesn’t discriminate between anyone, this reflects the attitude in hip-hop music that you shouldn’t care where someone is from. RUCKUS LADY ICE S TO THE B
  3. 3. Women Are Powerful • Women are empowered in my magazine. They are represented as respectful, successful artists as opposed to being used for the “male gaze”, sexualizing women to attract the male audience. • This challenges the dominant ideology that women have to be sexualized in order to be recognized in the industry. The women in my magazine are successful within the hip-hop scene, and not for baring all in a music video! Pose isn’t sexual Heavy jewellery Pose connotes Connotes Power and Wealth and authority success Clothing Covers everything Minimal make-up
  4. 4. Men Are Tough • As the dominant stereotype is, I have represented the men in my magazine as conforming to this to look like the “alpha male”. Hip-hop music is mainly ruled by male artists so I felt it would be more respectful to represent them this way. • They are not shown to be arrogant in any way though, not reflecting the “gangster” side of hip-hop. I varied the levels of sincerity, some artists were posed in a more light-hearted fashion, connoting the care-free attitude of my magazine, and that they are more modest about their fame. Covering the face connotes modesty Folded arms Chin pointing up Red connotes power create a barrier, shows the tough Jokey pose and strength. Toughens image attitude the “Alpha male”
  5. 5. Working Class, So What? • The working class is always being shown to never progress with wealth or success, a vicious circle. They don’t have the money to access luxuries that will help them in education, therefore have less chance of getting a good job and in turn, won’t earn much money and will still be working class. • There is no discrimination towards the working class in “BOOM”. In fact, my magazine highlights the working class and connotes that they can definitely succeed in the business as most of the artists featured are from a poorer background. • This challenges the stereotype that people from a wealthier background are more likely to succeed in life. There are other opportunities than just academic based careers for the working class. As my target audience was in fact people from a lower social status, this can relate to them and it makes them feel more welcome and familiar. Owen B originated from a working class background.
  6. 6. Youthful Fame • All featured artists are still young. This shows my readers that if they want to succeed in the music business, they can start now. This also makes the magazine more relatable to the reader, making them want to read it more. • The backgrounds on all my photos are plain, this gives the artists a more professional image. Some photos of hip-hop are set against a wall with graffiti on it, but I feel that gives the artist a somewhat amateur aura. Professional plain background is more sophisticated Graffiti wall connotes amateur status
  7. 7. Absent Representation • There are particular social groups that I haven’t included in my magazine, such as the disabled, the elderly or those from a different sexual orientation. • These groups are rarely connected with hip-hop music in real media texts so I didn’t want to roam too far away from the conventional representation. • Their absence could connote to my audience that these social groups aren’t “cool” in society, and I am excluding those in my audience who are part of those social groups. • However hip-hop isn’t popular among the elderly, so it is no surprise that they aren’t a feature in my magazine.
  8. 8. THE END