Making things
sing and dance
Alex Nako
TheFamily | March 2014
Marketing
MarketingR&D
MarketingR&D
Startup
User needs
Value Proposition
USP
Brand experience
=Signature
Experience
Baseline
Signature
The needle in the hay
Baseline
Known New
Signature
When
• Key moment(s)
• Celebrate the start
• Celebrate the conclusion
!
How
• Light-touch
• Memorable/Addictive
Buy now with 1 click
Eurostar:
Eurostar:
blazing fast, comfortable
Possibly the best train ever
20 people agree with you
Eurostar: blazing fast, comfortable
Eurostar: blazing fast, comfortable
Eurostar: blazing fast, comfortable
Google Glass
Edward Snowden
Justin Bieber
Thank you
See you in the opinion network
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
Making things sing and dance
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Making things sing and dance

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By Alex Nako, Head of UX at State.com

Published in: Education
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Making things sing and dance

  1. 1. Making things sing and dance Alex Nako TheFamily | March 2014
  2. 2. Marketing
  3. 3. MarketingR&D
  4. 4. MarketingR&D Startup
  5. 5. User needs Value Proposition USP Brand experience =Signature Experience
  6. 6. Baseline Signature The needle in the hay
  7. 7. Baseline Known New Signature
  8. 8. When • Key moment(s) • Celebrate the start • Celebrate the conclusion ! How • Light-touch • Memorable/Addictive
  9. 9. Buy now with 1 click
  10. 10. Eurostar:
  11. 11. Eurostar: blazing fast, comfortable Possibly the best train ever
  12. 12. 20 people agree with you Eurostar: blazing fast, comfortable
  13. 13. Eurostar: blazing fast, comfortable
  14. 14. Eurostar: blazing fast, comfortable
  15. 15. Google Glass
  16. 16. Edward Snowden
  17. 17. Justin Bieber
  18. 18. Thank you See you in the opinion network

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