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Les Barbares Attaquent le Retail ! Par Oussama Ammar
 

Les Barbares Attaquent le Retail ! Par Oussama Ammar

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Retail is not dead: À moins d'y faire du showrooming, les clients désertent progressivement les magasins. La baisse des prix, la facilité d'achat et le nombre important de produits disponibles ont ...

Retail is not dead: À moins d'y faire du showrooming, les clients désertent progressivement les magasins. La baisse des prix, la facilité d'achat et le nombre important de produits disponibles ont permis au commerce en ligne de concurrencer la vente en détail. Si pour certains tout laisse à croire que le commerce physique est voué à disparaître, ce n'est pas l'avis des Barbares. Le logiciel a une valeur à ajouter à l'ensemble de l'expérience d'achat en magasin. La collecte de données dans le magasin ainsi que la connexion des magasins entre eux permettent de personnaliser l’accueil, les conseils, d'adapter l'offre en temps réel et d'intégrer plus rapidement les retours des consommateurs. Les barbares attaquent de front le retail en dépassant la dichotomie qui oppose le e-commerce au commerce physique. Ils inventent le commerce de demain : le commerce connecté.

Présentée par Oussama Ammar, Co-fondateur de TheFamily

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    Les Barbares Attaquent le Retail ! Par Oussama Ammar Les Barbares Attaquent le Retail ! Par Oussama Ammar Presentation Transcript

    • LE RETAIL !
    • z TREND 1 Enablement through Technology
    • Customer opinion & reputation in retail are O LD
    • The difference is that ever yone can access it now
    • Consumers are better informed and more demanding than ever. Blogs, social networking, price comparison and travel sites allow them to uncover the truth about brands. Brands that fail to provide impeccable service will be exposed.
    • Reducing cost by empowerment: Self Checkout
    • Same-day deliver y
    • eBay Now - Local deliver y in about an hour
    • z TREND 2 Support the time-starved consumer
    • Today, time is a luxury. Half of US consumers now say that a lack of time is a bigger problem than a lack of money.
    • Concierge Ser vices Are Becoming Familiar
    • Door­to­door luggage delivery services help time­starved travellers avoid lines at check­in.
    • A site called City Servant in the UK offers a whole range of services, from supermarket shopping to dry cleaning. Just fill in the form online and at one click a concierge comes to your aid.
    • Explosion of the hacking life litterature. Optimization is an obession.
    • z TREND 3 One size fit all is DEAD
    • Era of Renting
    • Was buying an accidental form of transaction in histor y?
    • YFind uses WiFi-powered technology to gain insight about where customers are spending time on the store floor, and helps them to assess: • What retail layouts are working • Identifying regular customers • Tracking customer habits
    • Recommendation algorithms
    • 3D Printing
    • Ecommerce keeps growing
    • In 2008, retailers invested only 2% of their revenue in technology while most other industries invested two to three times that much. Amazon.com amassed annual sales of $60 billion, six times the online sales of its nearest U.S competitor, Walmart.
    • Case: Walmar t transformation
    • Marketplace explosion
    • Oppor tunities are ever y where
    • z TREND 4 Marc Andreeseen and the death of retail
    • I don’t agree I don’t agree
    • The Burberr y case
    • Apple Store Apple Store
    • Retail is becoming more and more an experience
    • Rebir th of the enter tainment in shopping
    • Shopping tomorrow will be about discovery & experience
    • z TREND 5 Backend Revolution
    • Payment with data
    • Accounting Made Easy Accounting made easy
    • https://angel.co/vend Vend: First Class Stock Management
    • The Shopify Effect
    • E-commerce sites don’t have customers
    • The Google AdWords drama
    • Dollar Shave Club
    • Emergence of Social Commerce?
    • Conclusion
    • You are Welcome to Join the Adventure disruption@thefamily.co