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1. d
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I love what I do,
but I don’t do it for
the love of it.
Bruno Maag, Founder & Chairman
2014-05-26 @ The Family

2. © 2014 Dalton Maag Ltd.
Dalton Maag Principles
What we stand for
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3. Design Business
Multicultural
Transparent
Personal
Geeky
Passionate
Collaborative
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4. d
Training
Our staff and interns

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6. © 2014 Dalton Maag Ltd.
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9. We make fonts
55 people of 18 nationalities.

10. But we create much more...
Communication
Visual Expression
Software
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14. Requirements
Usage & Technology
Language (writing systems)
Font family size
Design direction
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15. Process
Ideation
Design Concept
Concept Refinement
Execution
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17. 1 Ideation
Ideation > Design Concept > Concept Refinement > Implementation
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19. d
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu

20. © 2014 Dalton Maag Ltd.
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21. 2 Design Concept
Ideation > Design Concept > Concept Refinement > Implementation
d

22. We’re moving in.
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23. d

24. Great ideas!
But what about legibility and
accessibility?
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25. d
© 2014 Dalton Maag Ltd.

26. d
© 2014 Dalton Maag Ltd.

27. d
© 2014 Dalton Maag Ltd.

28. Around the fixation point only four to five letters are seen with 100% acuity.

30. adhesionu
aonu
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31. adhesionu aonu
adhesionu aonu
adhesionu aonu
adhesionu aonu

32. anψ
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33. anъ
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34. an‫ظ‬
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35. anล
d

36. an주
d

37. an安
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38. anあ
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39. adhesionu
ψъ‫ظ‬ล주安あ
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40. SUMMARY
Serif
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 1
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 2
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
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41. SUMMARY
Serif
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 1
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
Sans Serif 2
abcdefghijklmn
opqrstuvwxyz
abc
inside
inside
CORE
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42. Before we move on...
Let’s talk a little about writing
systems.

47. d

61. 3 Concept
Refinement
Ideation > Design Concept > Concept Refinement > Implementation
d

63. 49INTEL CONFIDENTIAL - DO NOT FORWARD
abnlr
abnlr
COMPARED TO ORIGINAL SANS SERIF
Original Sans
Recommendation
inside
inside
inside
core
inside
core
Amazing Things Happen with Intel Inside
Amazing Things Happen with Intel Inside
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64. intel clear fonts
Square Dots
Tapering Short
Terminals
Crotch Bevel Crotch Bevel
Hooking Long Terminals
Hooking Long Terminals
TailOpen Round Forms Veritcal Stress
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65. Typeface
Intel
Weights
Regular
Stage
Concept
Date
2013.03.13
core
this is dummy text it is intended
to be read but have no meaning as
a simulation of actual copy using
ordinary words with normal letter
frequencies it cannot deceive
eye or brain ummy settings it
is intended to be read but have
nomeaning as a simulation of
actual copy using ordinary words
with normal letter frequencies it
cannot deceive eye
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66. It’s your IP now
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68. 4 Implementation
Ideation > Design Concept > Concept Refinement > Implementation
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70. d

71. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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72. clear
очисти
σαφής
АБВГДЕЖЗИЙКЛМНОПРСТУФ
ХЦЧШЩЪЫЬЭЮЯЂЄЅІЈЉЊЋЏ
абвгдежзийклмнопрстуф
ABCDEFGHIJKLMNOPQR
STUVWXYZ
abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΧΨΩ
αβγδεζηθικλμνξοπρςστυφχψω
Ά Έ Ή Ί Ό Ύ Ώ ά έ ή ί ϊ ΐ ό ύ ϋ ΰ ώ
d

73. б У в з
э Ђ є љ
b l y B c f
Δ α β μ
χ ω δ ϊ
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74. Intel Clear.
Light, Regular, Bold,
light italic, regular italic,
Bold Italic, versatile,
functional & multi-script;
Σαφής, Ясно...
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77. d
Thank you
We’re here for you.