Hacking Marketplaces

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2-sided marketplaces are an extremely powerful force. Entire industries are being disrupted by the power of marketplaces like Airbnb (hospitality), Uber (transportation), Elance (Work), but building a 2-sided marketplace presents incredibly higher risks and challenges than the average product/market fit journey of a startup.

In this workshop Sal Matteis covers some of the challenges one faces when building a 2-sided marketplace and provides practical *hacks* on how they can be overcome.

Hacking Marketplaces

  1. 1. Hacking Two-Sided Marketplaces marketplacehack @sal_matteis angel.co/salmatteis linkedin.com/in/matteis Friday, October 18, 13
  2. 2. Sal Matteis, CEO-Founder Milkster marketplacehack Friday, October 18, 13 - Marketplaces 2 Years - Operations - Product Mgmt - Real time Ad Platforms @sal_matteis
  3. 3. F**king Hard marketplacehack Friday, October 18, 13 @sal_matteis
  4. 4. 2 X the Risk  marketplacehack Friday, October 18, 13 @sal_matteis
  5. 5. Alex Osterwalder Supply Demand Friday, October 18, 13 Ash Maurya Supply Demand
  6. 6. 5 X the Time marketplacehack Friday, October 18, 13 @sal_matteis
  7. 7. Indiegogo = 4 Years marketplacehack Friday, October 18, 13 @sal_matteis
  8. 8. v.s. marketplacehack Friday, October 18, 13 @sal_matteis
  9. 9. What type of Marketplace are you building? Global marketplacehack Friday, October 18, 13 Local Glocal @sal_matteis
  10. 10. YOU = Insane marketplacehack Friday, October 18, 13 @sal_matteis
  11. 11. MarketplaceHacks marketplacehack Friday, October 18, 13 @sal_matteis
  12. 12. #1  Know your customer better than anyone else  marketplacehack Friday, October 18, 13 @sal_matteis
  13. 13. #2  Love the problem you are solving  marketplacehack Friday, October 18, 13 @sal_matteis
  14. 14. marketplacehack Friday, October 18, 13 @sal_matteis
  15. 15. You’ll get dirty marketplacehack Friday, October 18, 13 @sal_matteis
  16. 16.  #3 Liquidity is everything marketplacehack Friday, October 18, 13 @sal_matteis
  17. 17. It’s a game of balls Demand marketplacehack Friday, October 18, 13 Supply @sal_matteis
  18. 18. Design for Liquidity marketplacehack Friday, October 18, 13 @sal_matteis
  19. 19. Force Matches Manually marketplacehack Friday, October 18, 13 @sal_matteis
  20. 20. Focus marketplacehack Friday, October 18, 13 @sal_matteis
  21. 21. Collectables marketplacehack Friday, October 18, 13 @sal_matteis
  22. 22.  #4 Start from the side with the biggest pain marketplacehack Friday, October 18, 13 @sal_matteis
  23. 23. Get them single player utility marketplacehack Friday, October 18, 13 @sal_matteis
  24. 24. ...but Validate the pain exists on both sides. marketplacehack Friday, October 18, 13 @sal_matteis
  25. 25.  #5 Get distribution from existing platform marketplacehack Friday, October 18, 13 @sal_matteis
  26. 26.  #6 Figure out how are you customer paying you Data Time marketplacehack Friday, October 18, 13 Trust @sal_matteis
  27. 27.  #6 Constantly Iterate around your Customers marketplacehack Friday, October 18, 13 @sal_matteis
  28. 28. TALK marketplacehack Friday, October 18, 13 @sal_matteis
  29. 29.  #7 OOO (Obsessively Optimize Operations) marketplacehack Friday, October 18, 13 @sal_matteis
  30. 30. Pipeline Mgmt / User Acquisition Lead marketplacehack Friday, October 18, 13 Prospect Customer @sal_matteis
  31. 31.  #9 Balanced Team 1X developer/designer 2X community marketplacehack Friday, October 18, 13 @sal_matteis
  32. 32.  #10 Stick to your Vision marketplacehack Friday, October 18, 13 @sal_matteis
  33. 33. Good luck marketplacehack Friday, October 18, 13 @sal_matteis

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