3 ways to get downloads
Deﬁned by Neil Patel
Advertising, Promo Swap, Aﬃliation
à You coerce users to come to you
2 Pull Content Marketing
à You entice users to come to you
3 Product Referral program
à You use your product itself to bring
them to you
Push Promo Swap
Find companies to promote each other
Swap newsletter, tweets, Facebook post, contest…
Pull App Store Optimization
Optimize the ﬁrst 3 lines with strong call to action, keywords,
icon, screenshots, social proof
Track every day and ask your friends to contribute!
Push natural downloads with paid downloads on a short
period of times to get at the top of the App Store
Pull Get featured
Build a Great App
“Make stuﬀ that people want.”
Follow the Guidelines
Design, Name of the app, Users Acquisition…
Utilize New Platform Features
Make it Universal
iPhone, iPad, EN/FR/ES/DE/IT
Get in touch with Apple / Google
Pull Press Relation
The right contact
1. Deﬁne what publications your target audience consumes
2. Focus on the journalists who write on your topic.
The pattern to guess an email
Gmail plugin Rapportive
1. Start with a list of possible email addresses.
2. Paste those into a new Gmail message.
3. Rapportive will scour the web to pull up social media proﬁles
for accounts linked to that email.
à Story angles & Press Kit
Right message to right media
Create Press Release dedicated to your target media: high
tech, consumer, your niche market…
Inside your Press Kit
Press release, icon, screenshots, promocode, links to
your social media, video, press page.
Old fashioned mail still works
Send your press kit with cool goodies to the top
journalists & inﬂuencers in your target audience.
à Build & Get Involved
Do your PR
Spend some times to reach out and create relationships with
top journalists. You are the expert: Share content about your
company, competitors and market.
Follow reporters on Twitter
Engage journalists with relevant messages on Twitter.
Write articles and speak at events as much as possible.
Journalists are there to cover it, so it is a good opportunity to
à Be persistent
Use Gmail plugin Yesware
Find out who opens your emails.
Create the news
Plan a PR push related to your product every quarter. If you
don’t have any big news, create informative content for your
audience (i.e. survey, statistics).
Follow up when the journalist has the highest chance to be
interested by your topic (i.e. before holidays for travel app).
Product Referral program
Give away your product
Credits, storage, discount, feature, bonus, sample…
User shares his user code and get credits when it’s used
Promote your referral program
Engage your audience and implement social APIs
Product API Integration
Don’t force your user to login
They are already connected. Why ask again?
Get activity from social media
What my friends are doing on the app?
Send activity and invitations to social media
What I’m doing on the app? How can I invite my friends?
Don’t forget to update!
APIs evolve often
Bonus Be curious
Read as more as possible
Growth Hacking is a big community with and a lot of tactics
you will use tomorrow don’t exist today.
Connect and exchange
This is why you’re here.
Test and try, even if it sounds dirty at ﬁrst
Bad buzz is still a buzz.
Optimize all the way
Never stop to analyze, optimize and test!