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FUNDRAISING• Fundraising is a catalyst• It’s a consequence of having traction, not an objective• It’s hard, very hard...• ...
REASONS TO RAISE FUNDSTHERE ARE ONLY 5FUNDRAISING
TEAMwith at least one exitFUNDRAISING
PRODUCTDUDE, THIS IS AWESOMEFUNDRAISING
TECHNOLOGYGoogle nothing lessFUNDRAISING
SOCIAL PROOFDo you know Justin?FUNDRAISING
TRACTIONThe king choice, IndisputableFUNDRAISING
IF (TEAM) THENFUNDRAISE HIGH & ASAPFUNDRAISING
IF (PRODUCT OR TECHNO)THEN FUNDRAISE WHEN IT IS READYFUNDRAISING
Social proof is not a strategyit’s just an opportunity, if you get it - leverage itFUNDRAISING
But be realistictraction is still the kingEASIER TO HAVE A GOODTERM SHEET if you have tractionFUNDRAISING
Yes! valuation......it’s a non-problemFUNDRAISING
valuationit’s a negotiation toolFUNDRAISING
the Term Sheeta pact with the devil(wake up! it’s technical)FUNDRAISING
• Stock price x nbr of stock = valuation• Liquidation preference• Anti-dilution• Vesting (bad leaver / good leaver)• Emplo...
BoardcontrolSpecialRightsDrag-along / Tag-alongFUNDRAISING
• Dividends• Preconditions• Milestones• Information Rights (don’t be casual)• Preferred stock• Exclusivityother clausesFUN...
FondsLes acteurs de l’investissementAngelsSeedVC VCFUNDRAISING
negotiation tacticsNEGOTIATE the unimportant stuff AND CONCEDEin order to get what’s really importantFUNDRAISING
if YOU’re not desirableIT’S JUST A WASTE OF TIME!FUNDRAISING
• ATTENTION! A bad lawyer is harmful• You are always going to pay the investors’lawyers so MAX CAP• It’s like that, don’t ...
You are Welcome to Join the Adventurehey@thefamily.co
Fundraising
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Fundraising

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Oussama Ammar, Cofondateur et Partner de TheFamily présente les 5 bonnes raisons de lever des fonds: TEAM, PRODUCT, TECHNOLOGY, SOCIAL PROOF & TRACTION.
"La levée de fonds est vécue comme une étape obligatoire et pourtant..."

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Transcript of "Fundraising"

  1. 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This work is protected by copyright and/or other applicable law. Any use ofthis work other than as authorized under this license or copyright law is prohibited. By exercising any rights to the work provided here, you accept and agree to be bound by the terms of thislicense. To the extent this license may be considered to be a contract, the licensor grants you the rights contained here in consideration of your acceptance of such terms and conditions.TheFamilyFUNDRAISING
  2. 2. FUNDRAISING• Fundraising is a catalyst• It’s a consequence of having traction, not an objective• It’s hard, very hard...• ... EVERYWHERE! Silicon Valley is not an exceptionWHY?
  3. 3. REASONS TO RAISE FUNDSTHERE ARE ONLY 5FUNDRAISING
  4. 4. TEAMwith at least one exitFUNDRAISING
  5. 5. PRODUCTDUDE, THIS IS AWESOMEFUNDRAISING
  6. 6. TECHNOLOGYGoogle nothing lessFUNDRAISING
  7. 7. SOCIAL PROOFDo you know Justin?FUNDRAISING
  8. 8. TRACTIONThe king choice, IndisputableFUNDRAISING
  9. 9. IF (TEAM) THENFUNDRAISE HIGH & ASAPFUNDRAISING
  10. 10. IF (PRODUCT OR TECHNO)THEN FUNDRAISE WHEN IT IS READYFUNDRAISING
  11. 11. Social proof is not a strategyit’s just an opportunity, if you get it - leverage itFUNDRAISING
  12. 12. But be realistictraction is still the kingEASIER TO HAVE A GOODTERM SHEET if you have tractionFUNDRAISING
  13. 13. Yes! valuation......it’s a non-problemFUNDRAISING
  14. 14. valuationit’s a negotiation toolFUNDRAISING
  15. 15. the Term Sheeta pact with the devil(wake up! it’s technical)FUNDRAISING
  16. 16. • Stock price x nbr of stock = valuation• Liquidation preference• Anti-dilution• Vesting (bad leaver / good leaver)• Employee PoolvaluationFUNDRAISING
  17. 17. BoardcontrolSpecialRightsDrag-along / Tag-alongFUNDRAISING
  18. 18. • Dividends• Preconditions• Milestones• Information Rights (don’t be casual)• Preferred stock• Exclusivityother clausesFUNDRAISING
  19. 19. FondsLes acteurs de l’investissementAngelsSeedVC VCFUNDRAISING
  20. 20. negotiation tacticsNEGOTIATE the unimportant stuff AND CONCEDEin order to get what’s really importantFUNDRAISING
  21. 21. if YOU’re not desirableIT’S JUST A WASTE OF TIME!FUNDRAISING
  22. 22. • ATTENTION! A bad lawyer is harmful• You are always going to pay the investors’lawyers so MAX CAP• It’s like that, don’t even try to change thispractice• What is a good lawyer?With Serge Vatineyour lawyerFUNDRAISING
  23. 23. You are Welcome to Join the Adventurehey@thefamily.co

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