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Fundraising

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Oussama Ammar, Cofondateur et Partner de TheFamily présente les 5 bonnes raisons de lever des fonds: TEAM, PRODUCT, TECHNOLOGY, SOCIAL PROOF & TRACTION. …

Oussama Ammar, Cofondateur et Partner de TheFamily présente les 5 bonnes raisons de lever des fonds: TEAM, PRODUCT, TECHNOLOGY, SOCIAL PROOF & TRACTION.
"La levée de fonds est vécue comme une étape obligatoire et pourtant..."

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  • 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This work is protected by copyright and/or other applicable law. Any use ofthis work other than as authorized under this license or copyright law is prohibited. By exercising any rights to the work provided here, you accept and agree to be bound by the terms of thislicense. To the extent this license may be considered to be a contract, the licensor grants you the rights contained here in consideration of your acceptance of such terms and conditions.TheFamilyFUNDRAISING
  • 2. FUNDRAISING• Fundraising is a catalyst• It’s a consequence of having traction, not an objective• It’s hard, very hard...• ... EVERYWHERE! Silicon Valley is not an exceptionWHY?
  • 3. REASONS TO RAISE FUNDSTHERE ARE ONLY 5FUNDRAISING
  • 4. TEAMwith at least one exitFUNDRAISING
  • 5. PRODUCTDUDE, THIS IS AWESOMEFUNDRAISING
  • 6. TECHNOLOGYGoogle nothing lessFUNDRAISING
  • 7. SOCIAL PROOFDo you know Justin?FUNDRAISING
  • 8. TRACTIONThe king choice, IndisputableFUNDRAISING
  • 9. IF (TEAM) THENFUNDRAISE HIGH & ASAPFUNDRAISING
  • 10. IF (PRODUCT OR TECHNO)THEN FUNDRAISE WHEN IT IS READYFUNDRAISING
  • 11. Social proof is not a strategyit’s just an opportunity, if you get it - leverage itFUNDRAISING
  • 12. But be realistictraction is still the kingEASIER TO HAVE A GOODTERM SHEET if you have tractionFUNDRAISING
  • 13. Yes! valuation......it’s a non-problemFUNDRAISING
  • 14. valuationit’s a negotiation toolFUNDRAISING
  • 15. the Term Sheeta pact with the devil(wake up! it’s technical)FUNDRAISING
  • 16. • Stock price x nbr of stock = valuation• Liquidation preference• Anti-dilution• Vesting (bad leaver / good leaver)• Employee PoolvaluationFUNDRAISING
  • 17. BoardcontrolSpecialRightsDrag-along / Tag-alongFUNDRAISING
  • 18. • Dividends• Preconditions• Milestones• Information Rights (don’t be casual)• Preferred stock• Exclusivityother clausesFUNDRAISING
  • 19. FondsLes acteurs de l’investissementAngelsSeedVC VCFUNDRAISING
  • 20. negotiation tacticsNEGOTIATE the unimportant stuff AND CONCEDEin order to get what’s really importantFUNDRAISING
  • 21. if YOU’re not desirableIT’S JUST A WASTE OF TIME!FUNDRAISING
  • 22. • ATTENTION! A bad lawyer is harmful• You are always going to pay the investors’lawyers so MAX CAP• It’s like that, don’t even try to change thispractice• What is a good lawyer?With Serge Vatineyour lawyerFUNDRAISING
  • 23. You are Welcome to Join the Adventurehey@thefamily.co

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