Having a good
team, or even an
excellent team isn't
enough - you need
to build a “cult.”
Most founders ride a fine
line between feeling in total
control and going crazy
Welcome to the club

you're normal!
Creating a cult starts
with the way in which
you build your team -

the hiring process!
The best ideas are those
where you can convince
people to join even
when there is no money
Full-time, equity-only
commitments are a

key sign of strength!
You are only as good

as your weakest asshole
PRINCIPLES
Interviewing
is not good enough
Hire Slowly
Fire Quickly
A = a(a), so a=a
B=c(c), b=c and c=0
You can also hire fast

And fire fast - it requires a lot of strenght
Your team must
have ownership
“thank God I got a
job early on in this
company, because
there’s no way I
could get one now”
Make Sure Every Single Candidate is

Treated Like Gold
Don’t Negotiate

Be Fair
Create a Dominant

Market Share
Why Buy Silver

when you can Rent Gold
Be transparent
Try new shit

All the time
If you discover

a rock star

pay them
Founders Don’t Interview Candidates

it’s the Other Way Around
You have already decided
to risk everything to do
your idea; for them, this is
your idea and you are
asking them to risk t...
If you find a person you want on
your team, then never let go!
Press?
PRACTICES
Try Before You Buy
Founder's

Veto
“The most common
reason why people
don't make it
through is actually
not competence,
it's culture”
Double Unanimous

(Making them all say "yes")
Hire for talent, not

negotiating skills
Offer them the

Peter Thiel Deal!
Miscellaneous: 83b, Game
Rooms, Food, Big Monitors,
SOMA, yada, yada!
One Mile Rule
Know Your Worst
Case Scenario
Remember: it is not
your birthright to lead
your team just because
you founded your
company. You must
earn it every single...
apply@thefamily.co
Cultissime: How to Create your Startup's Culture
Cultissime: How to Create your Startup's Culture
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Cultissime: How to Create your Startup's Culture

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Having a good team, or even an excellent team isn't enough - you need to build a "cult". Make no mistake: if it was obvious, we wouldn't need a workshop about it.
Want more? Visit KOUDETAT.CO

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Transcript of "Cultissime: How to Create your Startup's Culture"

  1. 1. [Cultissime]
  2. 2. Having a good team, or even an excellent team isn't enough - you need to build a “cult.”
  3. 3. Most founders ride a fine line between feeling in total control and going crazy
  4. 4. Welcome to the club you're normal!
  5. 5. Creating a cult starts with the way in which you build your team - the hiring process!
  6. 6. The best ideas are those where you can convince people to join even when there is no money
  7. 7. Full-time, equity-only commitments are a key sign of strength!
  8. 8. You are only as good as your weakest asshole
  9. 9. PRINCIPLES
  10. 10. Interviewing is not good enough
  11. 11. Hire Slowly Fire Quickly
  12. 12. A = a(a), so a=a B=c(c), b=c and c=0
  13. 13. You can also hire fast And fire fast - it requires a lot of strenght
  14. 14. Your team must have ownership
  15. 15. “thank God I got a job early on in this company, because there’s no way I could get one now”
  16. 16. Make Sure Every Single Candidate is Treated Like Gold
  17. 17. Don’t Negotiate Be Fair
  18. 18. Create a Dominant Market Share
  19. 19. Why Buy Silver when you can Rent Gold
  20. 20. Be transparent
  21. 21. Try new shit All the time
  22. 22. If you discover a rock star pay them
  23. 23. Founders Don’t Interview Candidates it’s the Other Way Around
  24. 24. You have already decided to risk everything to do your idea; for them, this is your idea and you are asking them to risk their career for you
  25. 25. If you find a person you want on your team, then never let go!
  26. 26. Press?
  27. 27. PRACTICES
  28. 28. Try Before You Buy
  29. 29. Founder's Veto
  30. 30. “The most common reason why people don't make it through is actually not competence, it's culture”
  31. 31. Double Unanimous (Making them all say "yes")
  32. 32. Hire for talent, not negotiating skills
  33. 33. Offer them the Peter Thiel Deal!
  34. 34. Miscellaneous: 83b, Game Rooms, Food, Big Monitors, SOMA, yada, yada!
  35. 35. One Mile Rule
  36. 36. Know Your Worst Case Scenario
  37. 37. Remember: it is not your birthright to lead your team just because you founded your company. You must earn it every single day.
  38. 38. apply@thefamily.co

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