Marketing and Communications Resources for Iowa Businesses


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The University of Northern Iowa works with Iowa businesses to help identify market opportunities, understand how the internet affects business, and how you can make your business attract the next generation of jewelry customers who use technology in their everyday purchases rather than a traditional retail model.

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  • Menu of FREE online services to help small businessesOnline CommunityWebinarsBusiness ConciergeEntreFest!Dream Big Grow Here
  • IBISWorld Report – Show Jewelry Industry on Desktop
  • Preaching to the choir- you already know this, but here’s the scoopCite IBISWorld -
  • This target market has flat-lined after deep drop in 2008 recession.
  • As you likely know, marriage rate has been declining the last few years, this is expected to continue.7 per 1,000 in 20126.5 per 1,000 by 2017
  • Overall, everyone is buying more online.
  • Don’t assume only women – also big portion of men!Dad – High income household, makes big purchases online - 400 ice auger - 500 ice house - 2000 boat!According to the National Retail Federation, wealthy consumers are more likely to shop online.
  • Guesses how many people in Iowa on Facebook?+ 13 or olderOlder = 45 to 64
  • Facebook allows businesses to have presence with FB PagesGinsberg extra credit for YouTube!
  • Live Demo?
  • Marketing and Communications Resources for Iowa Businesses

    1. 1. Resources for Iowa Jewelers Rob Williams Business Analyst, University of Northern IowaIowa Jewelers Conference | August 2012 | Bettendorf, IA
    2. 2. UNI Resources for Jewelers
    3. 3. Webinars• Free Online Seminars• Bi-Monthly• Expert Speakers• Topics: – Social Media Marketing – Accounting/Tax – Hiring & Finding Talent – Search Engine Optimization• Hundreds to watch on-demand
    4. 4. Dream Big, Grow Here• Regional $5,000 Business Grant Contests• $10,000 Statewide Grand Prize• Last Year: – 142 Total Entries – Votes from all 50 states and 132 counties – More than 90,000 unique visitors – More than 550,000 page views – More than 180,000 visits – 1,014 Comments posted – 88,474 Total Online Votes
    5. 5. EntreFest! Conference• Attracts Hundreds of Iowa Business Owners• Now in Sixth Year
    6. 6. Business Concierge• ‘Ask us Anything’• Database Resources• Social Media Help• Find Grant/Loan Programs• Make Key Connections• Mailing Lists
    7. 7. Business Concierge ConnectionsGood morning M,Back in October, you posted a message on my bulletin board on MyEntre.Net( asking for assistance in potentially exporting to Africaand Liberia. I left you a voicemail, but did not hear back from you. We recently dida webinar with Patricia Cook on Exporting Essentials for Small Business and Ithought this might be especially relevant to you. You can find a full copy of thatwebinar here: importantly however, Id like to give you a personal referral to PatriciaCook. Patricia serves as an International Trade Specialist at the Des Moines officeof the U.S. Export Assistance Center ( This emailshould serve as an introduction for you to contact her; Ive copied Patricia to makeit easy for you to follow up. Patricias office provides free one-on-one consulting tosmall business owners like you who would like to get into exporting. Please giveher a call or follow up with an email to set up a time to learn more about how theycan help you get into exporting. Patricia Cook, International Trade Specialist U.S. Department of Commerce
    8. 8. Business ConciergeDatabase & Market Research High Rent & Target Market Map
    9. 9. Classes & Workshops• Facebook for Business• Online Tools• Business Growth Course
    10. 10. Other UNI Programs• Strategic Marketing Services – Primary Research• Executive Development Center – Management/Leadership Training
    11. 11. Who is the target market?1) Older with High Incomes (45 to 65)2) Younger Getting Married (20 to 30)
    12. 12. Target Market 1:Older with High Incomes Source: IBISWorld
    13. 13. Target Market 2: Younger Getting Married• Marriage rates (people getting married) Source: IBISWorld
    14. 14. What does this mean?• Everyone is going to be fighting for the same shrinking two markets...• The war is going to take place online (and already has)
    15. 15. All Online Retail Sales 2000 – 20% 2012 – 50% Source: IBISWorld E-Commerce Sales Report
    16. 16. Who is Buying Online?
    17. 17. Key Places to Reach Consumers• Facebook• E-Commerce Website• Online Advertising
    18. 18. Facebook• By the Numbers – Total: 955M Active Monthly – Iowans? • 1,526,580 – Engaged Iowans? • 44,500 – Older Iowans? • 571,560 • Who also like luxury goods? – 8,780 Source: Wikipedia & Facebook Advertising
    19. 19. Facebook Page
    20. 20. Facebook Advertising
    21. 21. E-Commerce Website• Online Sales Platform
    22. 22. Online Advertising• Google AdWords
    23. 23. Questions & AnswersRob Williams, Business AnalystRob.Williams@myentre.nethttp://www.myentre.net319-273-4333