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Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
Marketing and Communications Resources for Iowa Businesses
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Marketing and Communications Resources for Iowa Businesses

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The University of Northern Iowa works with Iowa businesses to help identify market opportunities, understand how the internet affects business, and how you can make your business attract the next …

The University of Northern Iowa works with Iowa businesses to help identify market opportunities, understand how the internet affects business, and how you can make your business attract the next generation of jewelry customers who use technology in their everyday purchases rather than a traditional retail model.

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  • Menu of FREE online services to help small businessesOnline CommunityWebinarsBusiness ConciergeEntreFest!Dream Big Grow Here
  • IBISWorld Report – Show Jewelry Industry on Desktop
  • Preaching to the choir- you already know this, but here’s the scoopCite IBISWorld -
  • This target market has flat-lined after deep drop in 2008 recession.
  • As you likely know, marriage rate has been declining the last few years, this is expected to continue.7 per 1,000 in 20126.5 per 1,000 by 2017
  • Overall, everyone is buying more online.
  • Don’t assume only women – also big portion of men!Dad – High income household, makes big purchases online - 400 ice auger - 500 ice house - 2000 boat!According to the National Retail Federation, wealthy consumers are more likely to shop online.
  • Guesses how many people in Iowa on Facebook?+ 13 or olderOlder = 45 to 64
  • Facebook allows businesses to have presence with FB PagesGinsberg extra credit for YouTube!
  • Live Demo?
  • Transcript

    • 1. Resources for Iowa Jewelers Rob Williams Business Analyst, University of Northern IowaIowa Jewelers Conference | August 2012 | Bettendorf, IA
    • 2. UNI Resources for Jewelers http://www.myentre.net
    • 3. Webinars• Free Online Seminars• Bi-Monthly• Expert Speakers• Topics: – Social Media Marketing – Accounting/Tax – Hiring & Finding Talent – Search Engine Optimization• Hundreds to watch on-demand http://webinars.myentre.net
    • 4. Dream Big, Grow Here• Regional $5,000 Business Grant Contests• $10,000 Statewide Grand Prize• Last Year: – 142 Total Entries – Votes from all 50 states and 132 counties – More than 90,000 unique visitors – More than 550,000 page views – More than 180,000 visits – 1,014 Comments posted – 88,474 Total Online Votes http://www.DreamBigGrowHere.com
    • 5. EntreFest! Conference• Attracts Hundreds of Iowa Business Owners• Now in Sixth Year http://www.EntreFest.com
    • 6. Business Concierge• ‘Ask us Anything’• Database Resources• Social Media Help• Find Grant/Loan Programs• Make Key Connections• Mailing Lists http://bizhelp.myentre.net
    • 7. Business Concierge ConnectionsGood morning M,Back in October, you posted a message on my bulletin board on MyEntre.Net(http://www.myentre.net) asking for assistance in potentially exporting to Africaand Liberia. I left you a voicemail, but did not hear back from you. We recently dida webinar with Patricia Cook on Exporting Essentials for Small Business and Ithought this might be especially relevant to you. You can find a full copy of thatwebinar here: http://www.myentre.net/tabId/75/itemId/759/Export-Essentials-for-Iowa-Businesses.aspx.More importantly however, Id like to give you a personal referral to PatriciaCook. Patricia serves as an International Trade Specialist at the Des Moines officeof the U.S. Export Assistance Center (http://www.buyusa.gov/iowa/). This emailshould serve as an introduction for you to contact her; Ive copied Patricia to makeit easy for you to follow up. Patricias office provides free one-on-one consulting tosmall business owners like you who would like to get into exporting. Please giveher a call or follow up with an email to set up a time to learn more about how theycan help you get into exporting. Patricia Cook, International Trade Specialist U.S. Department of Commerce http://bizhelp.myentre.net
    • 8. Business ConciergeDatabase & Market Research High Rent & Target Market Map
    • 9. Classes & Workshops• Facebook for Business• Online Tools• Business Growth Course
    • 10. Other UNI Programs• Strategic Marketing Services – Primary Research• Executive Development Center – Management/Leadership Training
    • 11. Who is the target market?1) Older with High Incomes (45 to 65)2) Younger Getting Married (20 to 30)
    • 12. Target Market 1:Older with High Incomes Source: IBISWorld
    • 13. Target Market 2: Younger Getting Married• Marriage rates (people getting married) Source: IBISWorld
    • 14. What does this mean?• Everyone is going to be fighting for the same shrinking two markets...• The war is going to take place online (and already has)
    • 15. All Online Retail Sales 2000 – 20% 2012 – 50% Source: IBISWorld E-Commerce Sales Report
    • 16. Who is Buying Online?
    • 17. Key Places to Reach Consumers• Facebook• E-Commerce Website• Online Advertising
    • 18. Facebook• By the Numbers – Total: 955M Active Monthly – Iowans? • 1,526,580 – Engaged Iowans? • 44,500 – Older Iowans? • 571,560 • Who also like luxury goods? – 8,780 Source: Wikipedia & Facebook Advertising
    • 19. Facebook Page
    • 20. Facebook Advertising
    • 21. E-Commerce Website• Online Sales Platform
    • 22. Online Advertising• Google AdWords
    • 23. Questions & AnswersRob Williams, Business AnalystRob.Williams@myentre.nethttp://www.myentre.net319-273-4333

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