Vortrag alexander graf

Marketplace 2.0 Alexander Graf (www.kassenzone.de)www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

The Start Customer focus: E-Commerce giants focus: Brand Scale the shop Niche players focus: Software industry focus: Build a shop Shopswww.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

Growth Customer focus: E-Commerce giants focus: Products More Selection (Marketplace!) Niche players focus: Software industry focus:Scale the shop Shopswww.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

Jeff told themSource: ebaystrategies www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

Today Customer focus: E-Commerce giants focus: Products Stay profitabel Niche players focus: Software industry focus: More selection(+ update Magento) Shops + X www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

Trends• Online Marketing spendings increase while the customer base does not grow anymore (high CPOs)• Selection is becoming less important for the customer but is strongly recommended in terms of handling the customer acquisition costs• Main factor for the success of e-commerce models will become the art of engagement www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

RecommendationsTrend SolutionOnline Marketing Stop doing shopsSpendings DilemmaSelection becomes Start Marketplaceseven more importantBecoming more Stop doing shopsattractive www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

2.0 elements• Software: very flexible solutions (assortment, partners, apps)• Customer acquisition: Performance marketing strategy is not your main focus anymore• Scalable: Multiple Shops (10+)• Sustainable: Vertical integrated (store brands) www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

Software Solutions Netshops – Shopware Avocado Marketplace MarketplaceAbout Shopware Core, server RoR, SaaS, no source code instalationReferences Selbst.de/Baumarkt Avocadostore.de,Price 50-100k 50-100kContact info@netshops.de info@avocadostore.de www.kassenzone.de | alex@kassenzone.de | facebook.com/herrgraf

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Vortrag alexander graf

by _Hitmeister_ on Jun 01, 2012

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