McDonalds By: Al-Anood Al Darwish and Ghada Al Kuwari.
Where did Mc Donald first started making their products?In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California, and envisioned a massive new industry: fast food. In what should have been his golden years, Raymond Kroc, the founder and builder of McDonalds Corporation, proved himself an industrial pioneer no less capable than Henry Ford. He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes. By developing a sophisticated operating and delivery system, he insured that the french fries customers bought in Topeka would be the same as the ones purchased in New York City. Such consistency made McDonalds the brand name that defined American fast food.
The different types of products thebrand: •Mac Chicken •Big Mac •Chicken burger •Big N’ Tasty •Grand Chicken (Classic, Deluxe, Special) •Happy Meal •McCafe •Mc Flurry •Chicken Nuggets
Why is McDonald successful?“Its not hamburgers. Its not the commercials. Its not massive corporate contracts with Disney and Coke. Its systems.” This quote has been said by one man’s life journey at Mac Donald’s as a manager. McDonalds has some remarkable systems in location, expanded and demonstrated through the data of Billions of dollars and hundreds of thousands of man-hours value of investigation. The happy meal that comes with a toy is made to get the kids attention. The toys aren’t even good quality so they dont even have to waste their money on making them.